Keepsake Ornament Debut at Hallmark Gold Crown stores and Hallmark.com starts October 5

KANSAS CITY, Mo. (October 4, 2019) — During Hallmark Keepsake Ornament Debut more than 125 all-new Keepsake Ornaments will make their first appearance exclusively at Hallmark Gold Crown stores and online at Hallmark.com. The eagerly anticipated annual event, held October 5–13, is a chance for shoppers to pick up a limited edition or any Keepsake, enjoy event-exclusive offers and start shopping for the holidays.

“Christmas magic begins with Hallmark Keepsake Ornaments,” said Nicole Reid, General Manager – Keepsakes and Hallmark Ornaments. “We’re honored to be a part of so many people’s traditions, the stories they share when they put up the tree, and helping bring those special memories to life year after year. This event is a great way to get a head start on the holiday season with your family.”

Some highlights of the new Keepsake Ornaments arriving at the Ornament Debut include:


New Outdoor Keepsake Ornaments

  • The first ever set of artist-crafted outdoor Keepsake Ornaments that are weather safe and shatter resistant. The ornament collection features a set of three oversized birds, perfect for outdoor display in the yard or front door. Also available for purchase is a Keepsake Outdoor Wreath sold separately.

Outdoor Bird Ornament Set

Keepsake Ornament Wreath


Premium Keepsake Ornaments

  • New stylish and sophisticated Premium Keepsake Ornaments made from the very finest materials and embellishments including metal, glass, porcelain, velvet and more. These unique and special pieces are sure to be standouts on the tree.

Sparkling Poinsettia

Graceful Butterfly

Pretty Pony for Christmas

Arctic Friends
Set of four ornaments.


Sound-A-Light Interactive Christmas Tree

  • Hallmark Keepsake Ornaments will also debut their new Sound-A-Light interactive Christmas tree. The 4-foot tree features a new innovative light technology that responds to music and ambient sound, displaying a new light show every time you play a song nearby.

Sound-A-Light Christmas Tree


Peanuts® Interactive Tree Skirt

  • A Peanuts® interactive tree skirt with light and sound brings the charm of the beloved Christmas special to life with scenes from the movie told by your favorite characters.

Charlie Brown Christmas Tree Skirt


Star Trek Transporter

  • The Star Trek Transporter is an interactive table top piece that features Captain Kirk, Mr. Spock and Dr. McCoy ready for another off-ship adventure with light and original sound from the Star Trek.

Star Trek Transporter


Limited Quantity Exclusives

  • Put the finishing touches on your tree with one of the nine limited quantity exclusives pieces available only in stores while supplies last.

Snow Buddies Surprise
Set of 3 ornaments.

Majestic Lady Cardinal
Premium Collection

Piranha Plant
Nintendo Super Mario™

Wild Lion
Disney Pluto


To make Hallmark Keepsake Ornament Debut even more exciting, shoppers can unlock additional bonus points on opening weekend with their Keepsake ornament purchases.

Hallmark Gold Crown stores also use the Ornament Debut to mark the kick off to the holiday season as Hallmark Gold Crown stores offer their first look at 2019 Christmas products. Visit Hallmark.com/stores to find the nearest Hallmark Gold Crown store.