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Latest News2024-04-23T08:41:12-06:00

2026 Reveal: Retro Christmas Elves by Joanne Wright Studio

Christmas may still be months away, but something magical is already stirring in Joanne Wright’s Kansas City studio.

Beyond the frosted windows of Santa’s workshop, where teddy bears are stitched with love, rocking horses await their next adventure, and toy trains are polished until they shine, three special elves are preparing for Christmas.

Meet the newest elves to join Santa’s North Pole Workshop.

Inspired by the whimsical charm of the mid-century holiday era, this delightful trio captures the wonder of a vintage Christmas and the enchantment of Santa’s workshop. With rosy cheeks, merry smiles, bright eyes, and festive attire, these cheerful companions look as though they’ve stepped straight from a beloved Christmas storybook.

Jingle (The Rocking Horse Wrangler) tends to a classic rocking horse, carrying the spirit of imagination and adventure, where every Christmas wish can become a grand journey and every dream a magical destination.

Twinkle (The Bear Keeper) lovingly cradles a cherished teddy bear and candy cane, watching over comfort, kindness, and the warm feeling of being home for the holidays.

Tinsel (The Train Master) proudly presents a bright red toy train, delivering the excitement, anticipation, and joyful surprises that make Christmas morning unforgettable.

Together, they represent the heart of the season: wonder, comfort, and excitement—the very magic that transforms ordinary December days into treasured Christmas memories.

Handcrafted with Joanne Wright’s signature blend of retro charm and storybook whimsy, Retro Christmas Elves celebrate a simpler time when favorite toys became lifelong friends, imagination knew no bounds, and Christmas felt filled with endless possibilities.

Whether welcomed into your collection individually or together as a complete trio, these merry helpers are ready to bring a touch of North Pole magic to your holiday home.

Some say Santa delivers the gifts.

But it’s Joanne who creates the magic.

Jingle, Retro Christmas Elves
Retro Holiday Collection
Hand Painted Prototype

Twinkle, Retro Christmas Elves
Retro Holiday Collection
Hand Painted Prototype

Tinsel, Retro Christmas Elves
Retro Holiday Collection
Hand Painted Prototype


Sold separately or as a set.

Available Beginning Wednesday July 1, 2026 at 9:00 AM CST
exclusively on the Joanne Wright Studio website

June 21st, 2026|1 Comment

Hallmark Reveals 2026 Online Fan Exclusive Keepsake Ornaments, Coming to Hallmark.com

KANSAS CITY, Mo. (June 23, 2026) – Hallmark is excited to share limited-edition online fan ornaments available this October exclusively at Hallmark.com. Designed with pop-culture enthusiasts in mind, this year’s offerings showcase the craftsmanship and artistry Keepsake Ornaments are known for, bringing beloved characters and moments to life. Hallmark will offer two online exclusive Keepsake Ornaments, with details available at Hallmark.com/FanEvents.

Limited availability items include:

Greedo™ Vintage Figure Ornament, Star Wars Keepsake Ornament – Featuring iconic vintage styling, this exclusive Keepsake Ornament celebrates the legendary line of action figures that inspired generations of STAR WARS fans and collectors.

In 1978, STAR WARS collections expanded from the original 12 action figures to 21. Greedo was one of four figures representing the memorable aliens from the iconic Mos Eisley Cantina scene. —Only 5,000 Ornaments Produced! $35 USA.

Shuttlecraft Einstein NCC-1701/6, STAR TREK TOS: The Doomsday Machine – Keepsake Ornament with sound features the Shuttlecraft Einstein spacecraft from the “Star Trek: The Original Series” episode “The Doomsday Machine.” Press the button to hear dialogue and sound effects. Battery operated.—Only 5,000 Ornaments Produced! $45 USA.

“Hallmark has long been part of fans’ convention traditions, and we’re excited to continue that connection in a new way this year,” said Meredith McCormick, VP of Global Licensing. “By bringing these ornaments to Hallmark.com, we’re making it easier than ever for fans everywhere to discover and collect these special designs.”

Convention goers can still celebrate their favorite fandoms with these limited-edition designs, even without an in-person Hallmark presence at fan conventions this year. For fans who haven’t been able to attend a convention in the past, this creates a new opportunity to add these ornaments to their collection.

Each Keepsake Ornament will be sold exclusively on Hallmark.com in limited quantities, beginning in early October. Additional timing details will be shared closer to launch. Fans will be limited to one of each online exclusive product while supplies last.

Fans are encouraged to visit Hallmark.com to explore the full line of pop culture-themed products available year-round or visit your local Hallmark Gold Crown Store. Don’t forget to follow @HallmarkStores and @HallmarkKeepsakeOrnaments for updates on the latest offerings.

Greedo™ Vintage Figure Ornament
STAR WARS™

Shuttlecraft Einstein NCC-1701/6
STAR TREK™: The Original Series

June 23rd, 2026|0 Comments

Where hope took flight—the original design.

On Wings of Hope
3-D paper Mock-up

For many Hallmark Channel fans it was their first Hallmark Keepsake Ornament. For collectors it was a beloved part of their collection. And for others it was an “in search of” ornament with frantic calls to Hallmark stores all over the the country.

For Hallmark, it was quite simply a huge success.

A delicate porcelain butterfly ornament with classic dimensional metal attachments, On Wings of Hope presented a simple message, “With hope, we find our wings.”

It was Keepsake Artist Terri Steiger who designed THE Christmas ornament for “The Christmas Ornament” Hallmark Channel movie in 2013. Cameron Mathison is seen proudly holding it on the cover of the DVD.

This weekend at Hooked on Ornaments Spring Sale and Artist Signing, you have a unique opportunity to own THE original design of the ornament that so many Hallmark employees had to repeatedly tell customers they were sold out of.

This delicate butterfly being a pencil sketch on layered, cut-paper comes from the artist’s personal collection. A piece to brag about amongst all your Hallmark Channel-watching friends.

Bidding opens at 9:00 AM CT on Friday, April 17, and concludes Saturday at 3:00 PM CT. Proxy bidding is available for those unable to attend in person. Interested bidders may contact [email protected] for additional details and to obtain a bidder number.

Auction also includes an artist-signed production ornament, a signed 2013 Our Christmas Together production ornament, the DVD and a certificate of authenticity from Terri Steiger.

[Click here for the full list of auction items.]

April 17th, 2026|0 Comments

Some ornaments decorate… this one takes you back.

Nifty Fifties Keepsake Ornaments

This is an ornament that was on Santa’s wish list.

From the Nifty Fifties collection, this piece presents Puppy Love, Mischievous Kittens, and Cozy Critters as a single ornament design—three finial forms captured together in their original retro-styled box, glowing with mid-century holiday charm.

It’s easy to see why it caught his attention. It carries that familiar feeling of a 1950s Christmas morning—when the tree stood glowing in the corner, tinsel shimmered in the light, and everything felt simple, bright, and just so.

It didn’t remain on that list for long.

Now it hangs on Santa’s own tree in a place of honor, as though it had always belonged there—stirring memories of holidays long past and a time when wonder felt effortless.

He pauses there, and the feeling returns—like opening a long-forgotten box of decorations, each piece holding a quiet spark of joy you didn’t realize you’d been missing.

“This is Christmas as I remember it,” he says softly.

From early sketches through prototype to final production, the idea carries through unchanged—bright ornaments designed to bring beauty and joy to the holiday home.

It’s more than a piece—it’s a snapshot of a Christmas that never was… but absolutely should have been.

Bidding opens at 9:00 AM CT on Friday, April 17, and wraps up later that afternoon at 2:00 PM CT. Don’t wait—pieces like this don’t come around often, and when they do, they don’t stay available for long.

For more details or to secure a bidder number, interested collectors can reach out to Nicki at [email protected].

[Click here for the full list of auction items.]

April 17th, 2026|0 Comments

Some ornaments sparkle… but this one snuggles.

Close-Knit Sisters
Handcrafted Prototype

Wrapped up in cozy stitches and sisterly charm, this darling pair of mittens tells a story sweeter than hot cocoa on a snowy afternoon. One in rosy pink, the other in cheerful green, they lean into each other just like sisters do—close, comfortable, and completely inseparable. Between them rests a glittery heart, proudly proclaiming Close-Knit Sisters 2011—because some bonds aren’t just strong… they’re stitched together for life.

You can almost hear the giggles, feel the warmth, and sense just a hint of “I borrowed it without asking” energy tucked into every thread.

This Friday, April 17, from 9:00 a.m. to 2:00 p.m. CT, you’ll have the chance to bring home not just this charming Keepsake Ornament, but something even more special—a beautifully displayed shadow box pairing the ornament with Keepsake Artist Ruth Donikowski’s original knit design. Both are finished with her signature and a heart.

Set against a sleek black backdrop, the pink and green pop like a winter day brightened by laughter, making it a piece that feels just as at home on display as it does in memory.

Can’t make it to the Hooked on Ornaments Spring Sale and Artist Signing in Olathe, Kansas? No worries—proxy bidding has you covered. Just reach out to [email protected] to get your bidder number and join the fun from afar.

Bidding opens at 9:00 a.m. CT on Friday, April 17, and wraps up later that afternoon at 2:00 p.m. CT.

Because when it comes to sisters—and ornaments like this—life is simply better when they hang together.

[Click here for the full list of auction items.]

April 16th, 2026|0 Comments

Santa to the Rescue: A Rare Prototype and Signed Treasure Up for Grabs

Santa’s Fire Engine
Here Comes Santa
7th in the series.
Wood Prototype

Santa Claus wears many hats at the North Pole… and not all of them are red. One of his most important roles? Fire Chief.

Tucked between toy-making and sleigh-tuning, Santa keeps a watchful eye on the village, ready to spring into action at a moment’s notice. His favorite way to answer the call is in a charming, turn-of-the-century fire engine—polished, puffing, and filled with just a touch of Christmas magic.

He loved that little engine so much, he asked his elves to create toy versions, so children everywhere could imagine racing through snowy streets on their own holiday rescues.

Hallmark Keepsake Artist Linda Sickman captured this delightful slice of North Pole life in the 1985 Here Comes Santa ornament. With its carved wooden engine and hand-sculpted Santa at the wheel, it feels as though the Fire Chief himself has just dashed by with a cheerful wave.

It’s a whimsical reminder that at the North Pole, Santa is always busy—and no matter the job, he brings a little magic to every one of them.

At the Hooked on Ornaments Spring Spectacular Sale and Artist Signing Event this Friday, one lucky collector will have the rare chance to bring home not just a piece of holiday magic—but two.

Up for grabs are both Linda Sickman’s original design and a signed production ornament, a pairing that doesn’t come around often.

Bidding opens at 9:00 AM CT on Friday, April 17, and wraps up later that afternoon at 2:00 PM CT. Can’t make it in person? Proxy bidding is available, so you won’t miss your chance.

For more details or to secure a bidder number, interested collectors can reach out to Nicki at [email protected].

[Click here for the full list of auction items.]

April 16th, 2026|0 Comments

North Pole Dispatch: A Solitaire Reindeer Caught Playing Solitaire in Rare Prototype

Reindeer Games

NORTH POLE, Arctic Circle (April 14, 2026) — The North Pole Department of Reindeer Affairs is pleased to confirm what many have long suspected—and a few devoted ornament collectors already know: reindeer are far more versatile than previously documented.

Beyond their well-known abilities to guide Santa’s sleigh through the night sky, reindeer have demonstrated remarkable talents including ice skating, bobsledding, fitting neatly into stockings, piloting aircraft, playing the piano, navigating telephone booths (with occasional difficulty), and even operating motor vehicles—albeit sometimes very, very poorly—ask Grandma for a firsthand account).

In a groundbreaking field observation several years ago, Hallmark Keepsake Artist Nello Williams documented an extraordinary new behavior. While studying reindeer in their natural habitat, Williams encountered a young reindeer perched atop a tree stump. Initially appearing at rest, closer inspection revealed the animal engaged with a laptop computer.

Speculation ran high. Was the reindeer assisting Santa with his annual list? Reviewing long-range December weather patterns? Conducting advanced aerodynamics research on sleigh flight at altitude?

The reality proved far more unexpected.

Upon careful observation, Williams confirmed the reindeer was playing solitaire.

Recognizing the significance of this discovery, Williams captured the moment in an original sketch and later developed a sculpted prototype—preserving what is now considered a historic glimpse into reindeer leisure activity.

This weekend, the North Pole proudly highlights a rare opportunity for collectors and enthusiasts alike. At the Hooked on Ornaments Spring Spectacular Sale and Artist Signing Event, one fortunate individual will have the chance to acquire this unique piece of reindeer history.

Williams’ original sketch and one-of-a-kind prototype will be offered at auction. As the ornament was never produced, the winning bidder will become the sole keeper of this closely held North Pole secret—that reindeer, while questionable drivers, are remarkably skilled at solitaire.

Bidding opens at 9:00 AM CT on Friday, April 17, and concludes Saturday at 3:00 PM CT. Proxy bidding is available for those unable to attend in person. Interested bidders may contact [email protected] for additional details and to obtain a bidder number.

[Click here for the full list of auction items.]

April 14th, 2026|0 Comments

2025 Reveal: Joanne Wright Studio: Retro Circus Elephant Customized Birthday Print

Ladies and Gentlemen, Boys and Girls, Children of All Ages—get ready to celebrate in the sweetest way…

We’re excited to share the release of a delightful new illustration by Joanne Wright of the Joanne Wright Studio. Known and loved by so many, Joanne’s work once again captures a perfect balance of charm, warmth, and celebration.

Celebrate their special day with this retro inspired circus elephant birthday print! Featuring a charming elephant design reproduced from Joanne’s original watercolor painting, this artwork brings a nostalgic, playful feel to any birthday celebration.

Retro Circus Elephant Customized Birthday Print

Each print is tailored with your chosen name and age, making it a truly personal keepsake for the special day. Printed on thick, high quality cardstock in an 8×10 size, it’s perfect for framing, displaying at a party, or gifting as a memorable piece of art.

The circus has come to town—step right up to get the greatest print on earth, where vintage circus charm meets joyful celebration in a design made to make birthdays unforgettable.


COMING SOON

Available this Saturday, April 11 at 9:00 AM CT
at Joanne Wright Studio

Retro Circus Elephant
Customized Birthday Print

This print is a reproduction of the original artwork that inspired the prototype, printed on sturdy card stock.

April 10th, 2026|0 Comments

The 2026 Dream Book is Here!

2026 Dream Book

The wait is over—the 2026 Dream Book has arrived.

Take a first look inside and start planning the moments you’ll celebrate this season. Each page is filled with this year’s Keepsake Ornaments, from cherished series and timeless holiday icons to fan-favorite licenses and thoughtful finds for everyone on your list.

Dive in, explore, and let the inspiration begin.

Download a PDF of the Dream Book


Dream Book – An annual publication that features a majority of the Keepsake collection for a given year.

April 10th, 2026|0 Comments

2026 Reveal: Dream Book First Look (UPDATED)

Sneak peeks from the 2026 Dream Book, as shared by Hallmark. Captured during the Dream Book photography shoot, these behind-the-scenes moments—along with the videos linked below—offer a glimpse of the magic inside. The 2026 Dream Book arrives in stores and online on April 24!

2026 Dream Book Cover

Father Christmas and Companion

Miniatures

Making Memories

The Night Before Christmas

Mrs Jumbo’s Joy

UPDATE (03.02.26) – Father Christmas 23rd in the series; Father Christmas (Black) & Father Christmas’s Reindeer
UPDATE (03.11.26) – Miniatures: Howliday Helpers, 3rd in the series; A Frosty Lil’ Friend; Cozy Lil’ Critters, 8th in the series; A Sweet Treat, 11th in the Petite Penguins series; Sweet Mrs. Claus; & Festive Fondue
UPDATE (03.21.26) – Welcoming Wreath, 19th in the Making Memories series.
UPDATE (03.24.26) – 2026 Dream Book cover reveal featuring Stunning Santas, 1st in a new series.
UPDATE (04.02.26) – The Night Before Christmas
UPDATE (04.07.26) – Mrs. Jumbo’s Joy, Disney Dumbo, 85th Anniversary

April 9th, 2026|0 Comments
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