Latest News

Latest News2018-10-20T18:41:34-06:00

2019 Reveal: FROZEN II: Elsa and Nokk

Elsa and Nokk

In conjunction with todays theatrical release of FROZEN II, Hallmark has revealed the Elsa and Nokk Keepsake Ornament not pictured in the 2019 Dream Book.

The ornament features the beloved character riding the Nokk, a mythical water spirit who takes the form of a horse.

Available now in Hallmark Gold Crown Stores or on

November 22nd, 2019|1 Comment

For Keeps: Volume 18, Issue 4 Winter 2019

Review the history of Keepsakes, take a look at the Ornament Debut KOC exclusives ornaments available this year, read a behind the scenes look at Comic-Con and so much more!

  • Deck the halls
    • Carol H., Philadelphia, PA
    • Jerry and Marguerite B., Albany, OR
    • Sheri R., Fort Worth, TX
  • Ornament Memories
    • Jake Angell
    • Matt Johnson
    • Rodney Gentry
    • Terri Steiger
  • Let’s wrap an ornament
    • Gather your supplies
    • Measure & cut
    • Wrap it up
    • Add some pretty
    • Admire your work
  • Sneak peeks
  • Save the date

Download a PDF of the Issue

Read the Cover Letter

For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.

November 13th, 2019|0 Comments

2020 Sneak Peek & Double Take

In the recent For Keeps, a sneak peek of the 2020 Mary’s Angels, Moonflower, was released, along with double takes of three other ornaments previously revealed at the 2019 KOC Convention in August.


Mary’s Angels

33rd in the series.

Gingerbread Cutie
Christmas Cupcakes

11th in the series.

Tannenbaum Twirler
Christmas Carnival
3rd in the five-part series.


Disney Fantasia
80th Anniversary

November 13th, 2019|0 Comments

2020 Sneak Peek: Season’s Treatings Special Edition Series

Each ornament in this new four-part series will help celebrate holidays and seasons throughout the year. Designed by Hallmark Artist Sharon Visker. Catch a new ornament each month, starting in January 2020.

Collect all four to complete the series!

Sweets for My Sweet
Season’s Treatings Special Edition
1st in the series.

Good Luck Sweets
Season’s Treatings Special Edition
2nd in the series.

Easter Sweets
Season’s Treatings Special Edition
3rd in the series.

Patriotic Sweets
Season’s Treatings Special Edition
4th in the series.

July 1st, 2019|2 Comments

Press Release: Comprehensive Collection of Hallmark Ornaments Finds New Home at The Henry Ford

Acquisition includes more than 6,600 ornaments dating from 1973-2009

DEARBORN, MI. (November 12, 2019) — The Henry Ford is now home to one of the most comprehensive collections of Hallmark Keepsake Ornaments ever assembled after acquiring more than 6,600 ornaments from Indiana Hallmark retailer, The Party Shop. Dating from 1973 to 2009, the collection includes Christmas, Easter, Halloween, Collectors Club, miniatures and lighted ornaments, along with dream books, banners, a small collection of the store’s documents and point-of-purchase displays.

“Hallmark’s Keepsake ornaments have become an essential part of Americans’ holiday traditions,” said Patricia Mooradian, president & CEO, The Henry Ford. “Over the years Hallmark has transformed the way we decorate for the holidays by taking risks and rethinking the design, technology and marketing of its products—all while remaining true to their vision and core values.”

In 1973, Hallmark introduced its first collection of Keepsake Ornaments, a small line of six glass ball ornaments and 12 yarn figures. Since its inception, the company has introduced more than 8,500 ornaments and more than 100 ornament series. New ornaments are offered from July to December each year, with each premiere event throughout this six-month period creating a buzz for its loyal customers. Over the years, the company sparked a phenomenon in ornament collecting through the creation of a collectors’ club, which now includes more than 500 active local chapters across the United States and Canada.

Hallmark revolutionized Christmas decorating through the development of an increasing variety of ornaments geared to a wide range of distinctly different customer bases. Their use of sound, light, unique materials and other special effects continues to be groundbreaking along with their unique translations of pop culture and design trends to fit both the traditional ball and non-traditional figural holiday ornaments. Many consumers view the ornaments as more than just a holiday decoration, but a chance to relive special memories and remember special people and events.

The Party Shop was a family-owned Hallmark Gold Crown store located in Warsaw, Indiana. Started in 1978 by Norm & Dorothy Snyder, the shop was also home to the Hallmark Ornament Museum. For many Hallmark Keepsake Ornament collectors, The Party Shop was a destination. Upon the owners’ decision to retire, The Henry Ford was contacted to acquire. Selected items from the collection are scheduled to be put out on special display for the 2019 holiday season. The collection is currently at The Henry Ford with plans to exhibit it in its entirety in 2020.

NOTE: The Hallmark Ornament Museum was created when Hallmark collector, Jess Prudencio donated his collection to the Party Shop in 1996. It included every Hallmark Keepsake Ornament produced since 1973-more than 4,000-when the company started manufacturing them.

November 12th, 2019|0 Comments

Reveal: 2019 World Series Keepsake Ornament

Washington Nationals™
2019 World Series™ Champions

Special Edition

Congratulations to the Washington Nationals™ for winning the 2019 World Series™!

The Nationals just won their first World Series title! Remember the home runs, the leaping catches, and all the heroics of Washington’s 2019 World Series championship, but don’t wait long—supplies are limited.

Available at participating Hallmark Gold Crown Stores and on

October 30th, 2019|0 Comments

2019 Local Club Ornament Mailing

Up and Away
Member Exclusive

The 2019 Local Club ornaments are currently being delivered to Club Sponsors/Club Contacts. This year’s whimsical miniature ornament, by Hallmark Keepsake Artist Anita Marra Rogers, sends a reindeer high in the sky in a hot air balloon that looks like none other than Mrs. Claus! Coordinates with Up and Away (2018) miniature ornament.

October 21st, 2019|0 Comments

(Updated) Final Day to Redeposit Expired Crown Rewards Certificates

Hallmark Customer Service has confirmed that they are ending the practice of redepositing the points of expired Crown Rewards certificates.

Crown Rewards members have until until the end of business today, Monday, October 21, 2019, to call 1-800-HALLMARK to ask for their expired certificates to be redeposited. Customer Service phone lines close at 8:00 pm Mountain Time.

After today, Crown Rewards certificates will remain valid for 45 days after their expiration date and then be permanently lost if not used. (This does not apply to Bonus reward certificates, which always expire on the date shown.)

Note:  In the past, many Crown Reward members who were unaware they had expired certificates were surprised by Customer Service to find out they actually did have some outstanding.

UPDATE (October 21, 2019 – 7:00 pm):  The policy above has been modified to allow each Crown Rewards member one (1) complimentary reissue of a single, expired Crown Rewards certificate per calendar year.  For example, if a member let a $5 and a $20 Crown Rewards certificate expire in a calendar year, the member could request the $20 certificate be reissued, but the $5 would be lost.

October 21st, 2019|1 Comment

Artist Journal: Matt Johnson

Tuesday, October 15, 2019

Matt Johnson’s Artist Sketchbook and Workspace.

For Keepsake Artist, Matt Johnson, sketching—whether digitally or on paper—has always been a part of his creative process. “I draw on paper and on my tablet monitor,” he said. “The monitor has a stylus which allows me to control pressure and draw or sculpt. I’ve started drawing more this way recently. Although sketching by hand is more natural and I can sketch ideas anywhere.”

Various Sketches by Matt Johnson

Besides digitally sketching, Matt also is one of the artists in the Keepsakes Studio who digitally sculpts. “Digital is great because of the ability to modify and change things quickly,” he said. “You can scale, mirror, and create forms that are perfect shapes. You can also rapidly change forms. You can work on an area that you are trying to make look perfect when it is very small in size.”

Digital sculpting works great for Matt, but he’s also interested in trying his hand at a more traditional path. “The downside [to digital] is it takes a long time to get use to the scale of working in the computer,” he said. “I have never sculpted traditionally, but I think it would benefit me to begin as a hobby. Traditional sculpting allows you to see the ornament for what it is.”

So what are Matt’s favorite ornaments he’s worked on recently? “I think in 2019, it would be the ‘The Merriest House in Town’ featuring The Peanuts Gang®,” he said. “I loved Snoopy as a kid and even had this cool Snoopy hat with a visor built in. It’s also just really fun working on over-the-top crazy Christmas houses! This year, it was also exciting to have Saint Louis finally win the Stanley Cup. Since I live in Missouri, we couldn’t help but catch the fever. I still owe my neighbor the 2019 Stanley Cup® Champions hockey ornament I designed.”

Just like many Keepsake fans he knows, Matt enjoys a little bit of collecting in his spare time. “I like to collect unique, vintage or odd objects,” he said. “Some are at my desk—like a cat sculpture I got at our last office white elephant gift exchange—we call him Catrick Mahomes. Hoping it brings us good luck! I also have a military toy on my desk—my head was scanned and used for the sculpt.”

At Matt Johnson’s Desk

October 15th, 2019|0 Comments