Press Release: Hallmark Announces 2023 Exclusive Products for Comic Con Events
KANSAS CITY, Mo. (May 23, 2023) – Hallmark, the iconic greeting card and gift company, is proud to announce its 2023 exclusive product offerings for both San Diego and New York Comic Con. These highly anticipated events bring together fans of all ages to celebrate their love for pop culture and Hallmark is thrilled to be a part of the excitement.
“We’re excited to offer fans exclusive products that showcase their adoration for the Star Wars™, Harry Potter and other fan franchises,” said Meredith McCormick, vice president of global licensing acquisitions at Hallmark. “Our team has worked hard to create unique items that capture the essence of these worlds and the joy that fans feel when they experience it.”
Hallmark For All Fankind
As part of our ongoing commitment to all fans, you will see PopMinded by Hallmark will now be presented at events as Hallmark with the tagline “For All Fankind.” This change reflects our commitment to celebrating all fandoms and pop culture. You will still find the unique gifts, collectibles, and decor from your favorite TV shows, books, movies, comic books and more that you have come to expect from Hallmark.
Online Star Wars Exclusive Hallmark Keepsake Ornament
In celebration of the 20th Anniversary of Star Wars: The Knights of the Old Republic and the upcoming comic cons, an exclusive Hallmark Keepsake Ornament will be available online beginning Wednesday, May 24, at 10 a.m. CDT. A very limited number will also be available in person at SDCC and NYCC.
Darth Revan, Star Wars: Knights of the Old Republic™ Keepsake Ornament – $30: In 2003, Star Wars fans and video gamers were introduced to Darth Revan in Star Wars: Knights of the Old Republic, an epic game set thousands of years before events in the original film. This ornament, featuring the fallen-Jedi-turned-Sith wielding a pair of red and purple lightsabers, is the perfect addition to any tree. Event exclusive—one of just 5,000 issued.
Shop the exclusive at Hallmark.com/EventExclusives.
Comic Con Exclusive Products
Attendees will have the chance to get their hands on highly sought-after Hallmark Keepsake Ornaments and Funko Pop! Hallmark Ornaments exclusively at Hallmark’s booth during the events.
The event exclusives will be sold on a first-come, first-served basis at the Hallmark booth when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.
Krrsantan, Star Wars: The Book of Boba Fett™ Keepsake Ornament – With his towering stature and unyielding strength, Krrsantan survived a career as a gladiatorial pit fighter to become a formidable bounty hunter—one who sought to kill Boba Fett before forming an unlikely alliance with him to keep peace on Tatooine. Relive the Disney+ original series Star Wars: The Book of Boba Fett with this Christmas tree ornament featuring the fierce Wookiee mercenary. Event exclusive—one of just 3,000 issued. $30.
Boba Fett Funko Pop!, Star Wars™ Hallmark Ornament – This Christmas tree ornament features the most infamous bounty in Star Wars lore, Boba Fett, as a scaled-down ornament version of one of your favorite Funko POP! Designs. Event exclusive—one of just 1,800 issued. $15.
More Event Exclusives
The Tenth Doctor, Doctor Who™ Keepsake Ornament – This beloved tenth incarnation of the Time Lord, portrayed by David Tennant, adventured through time and space from December 2005 – January 2010 with a variety of companions. Celebrate the Diamond Anniversary of the long-running BBC series with this Christmas tree ornament featuring the Doctor holding his sonic screwdriver in his brown suit, a blue-lined tan trench coat, and cream sneakers—a repaint of the 2022 Doctor Who ornament. Event exclusive—one of just 3,000 issued. $25.
Luna Lovegood ™ Cheers for Gryffindor™, Harry Potter™ Keepsake Ornament – Loyal and supportive with a whimsical sense of self-expression, Luna Lovegood is the embodiment of kindness and encouragement. Bring Luna’s eccentric spirit to your tree with this Christmas ornament that features Harry Potter’s colorful Ravenclaw friend wearing an oversized lion’s head hat while cheering for the Gryffindor Quidditch team. Event exclusive—one of just 2,500 issued. $25.
Broly Funko Pop!, Dragon Ball Z Hallmark Ornament – This Christmas tree ornament of the menacing and powerful Saiyan villain, Broly, from Dragon Ball Z features a scaled-down version of one of your favorite Funko POP! designs. Event exclusive—one of just 1,500 issued. $15.
Allotments will be divided evenly each day of the two conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members and Canada Customers to purchase. Details to follow. For more information on KOC membership, visit Hallmark.com/KOC.
In addition to the event-exclusive products, the Hallmark booth will showcase upcoming products and sneak peeks from Hallmark’s full line of pop culture-themed products. Visit Hallmark.com/FanEvents for details on how to purchase exclusives and learn about on-site activities planned for each event released closer to the date.
For more information about Hallmark and the pop culture products offered, visit Hallmark.com or your local Hallmark Gold Crown Store.
Artist Insights: 2023 Rocking Horse Memories
Rocking Horse Memories #4 is almost here! Can we get a yeehaw? Because this year’s ornament—featuring beautiful blue, white, red, brown, and silver coloring—has a subtle Americana theme thanks to Keepsake Artist Matt Johnson.
“I look at prior years to see what we have not done before with regards to the color palette. I then narrow down the colors and provide some different views to plan out the patterns on the body,” Matt says.
He also did a deep dive into horse history to ensure that the ornament is not only amazing to look at, but also accurate.
“The Spotted Saddle Horse, as seen on this year’s ornament, is a horse breed from the United States that was developed by crossing Spanish-American type gaited pinto ponies with gaited horse breeds, such as the Tennessee walking horse,” Matt says. “The result was a colorful, smooth-gaited horse used both in the show ring and for pleasure and trail riding.”
After gathering inspiration and digitally designing the ornament based on last year’s sculpt, Matt says he took a trip to his local fabric store to source material for the tail.
“I stand around in the aisle holding the embroidery floss, my Pantone fan books and earlier rocking horses to decide colors. Employees usually are curious about what I am doing so I tell them I am building a rocking horse for my dollhouse!” Matt says.
The ornament is made with a mixture of other materials, too.
“The rocking horse is styrene. The stirrups are bent wire that is plated and the gemstones on the rockers are glass,” Matt says.
The result is a charming chestnut brown rocking horse that delights us with the details- from the little gold crown on the saddle to the flowers on the bridle and harness.
Rocking Horse #4 will be ready to giddy up and go at Ornament Premiere in July.
Rocking Horse Memories
4th in the series.
Hallmark Keepsake Ornaments. “Behind the scenes with Matt Johnson about his rocking Horse Memories, 4th in the series, that will be releasing at Ornament Premiere!” Keepsake Ornament Club Facebook Page, May 3, 2023. https://www.facebook.com/groups/KOCMembers/posts/3404034966503170/
Press Release: The 50th Anniversary of Hallmark Keepsake Ornaments
Kicks Off with Dream Book Launch on April 14
Celebration continues throughout the year with commemorative 50th Anniversary ornaments, artist signing events, giveaways, and more
KANSAS CITY, Mo. (April 14, 2023) – This year marks a milestone anniversary for Hallmark. The nation’s oldest and largest greeting card company is officially celebrating the 50th Anniversary of Hallmark Keepsake Ornaments. Kicking off on April 14 with the annual release of Hallmark’s Keepsake Ornament Dream Book, the 50th Anniversary celebration will include commemorative ornaments, events and activations throughout the year, and more.
“What’s kept our brand strong for 50 wonderful years is our commitment to making memories,” said Theresa McGeehan, senior merchant director of ornaments at Hallmark. “Through artistic expression, technological wonder and a warm embrace of everything Christmas, Hallmark Keepsake Ornaments have played an important role in making spirits bright by reflecting the ways we love, laugh and remember our lives together.”
In 1973, Hallmark debuted its newest product line – a selection of 18 specially designed Keepsake Ornaments, including six decorated glass ball ornaments and 12 yarn ornaments. A new alternative to the standard ornaments offered at the time, Hallmark’s ornaments were designed to be keepsakes. With this simple beginning, a new holiday tradition of ornament collecting was born.
“People might wonder why a greeting card company decided to make Christmas ornaments in the first place,” said Darren Abbott, senior vice president of global product development at Hallmark. “Our Keepsake Ornaments are much more than decorations. Like greeting cards, they can help people preserve memories, commemorate milestones and nurture relationships.”
Hallmark has released more than 10,000 different Keepsake Ornaments since its inception in 1973, with 300-500 new Keepsake Ornaments released each year. The annual collection is first unveiled in Hallmark’s signature Dream Book. With everything from miniatures to ornaments with motion, light and sound, and categories from sports cars to favorite characters, Hallmark Keepsake Ornaments reflect the nostalgia of the Christmas spirit and the ever-changing face of pop culture.
Keepsake Ornament Dream Book
Available now, the 2023 Dream Book highlights five decades of Hallmark Keepsake Ornaments and features an exclusive line of commemorative 50th Anniversary ornaments. Click the Dream Book link above to view the Dream Book and learn more about Hallmark’s rich history while exploring the new collection.
50th Anniversary Ornaments
To honor its milestone anniversary, Hallmark is releasing a special collection of commemorative ornaments for the 50th year, including the following:
- 50 Sweet Years Special Edition Keepsake Ornament, Available Now
- 50 Years of Memories Special Edition Keepsake Ornament, Available in July
- Christmas Commemorative Keepsake Ornament 50th Anniversary Special Edition, Available in July
- The Artist at Work Special Edition Keepsake Ornament, Available in July
- Ring in the Season Keepsake Ornament 50th Anniversary Special Edition, Available in October
50th Anniversary Events
Hallmark is celebrating the 50th Anniversary of Keepsake Ornaments with special events and activations throughout the year, in addition to Hallmark’s annual Keepsake Ornament events. Both virtual and in-person activities are scheduled, which include the following:
Facebook Live Dream Book Event, April 14, 11 a.m. CST
Join Hallmark for a Dream Book reveal party on Facebook Live, featuring special guests including Keepsake artists, giveaways and more.
Keepsake Ornament Premiere, July 15-23, 2023
The first, annual Keepsake Ornament event of the year releases over 250 new ornaments in Hallmark’s 2023 collection and gives consumers their first chance to shop select Keepsake Ornaments.
Artist Signing Events, July 21-22, 2023
Celebrate the history of Keepsake Ornaments during artist signing events at select Hallmark Gold Crown stores across the country. Events will include exclusive giveaways for Keepsake Ornament Club members, as well as VIP bags for the first 50 guests in line at each event location.
Keepsake Ornament Debut, Oct. 14-22, 2023
The second, annual Keepsake Ornament event of the year releases over 150 more ornaments from the 2023 collection.
Keepsake Ornament Club Members
As a way for devoted ornament collectors to stay connected, Hallmark formed the national Keepsake Ornament Club in 1987. Today, the club has more than 50,000 members across the United States and Canada. Keepsake Ornament Club members enjoy numerous benefits, including an annual Dream Box, member-exclusive ornaments, Crown Rewards bonus points and additional savings opportunities, behind-the-scenes access to insider information, exclusive giveaways and events, early access to shop and more. Click here for information about 2023 enrollment.
To learn more about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit www.Hallmark.com.
About Hallmark Keepsake Ornaments
In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started, and a new collectible industry was born.
When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 10,000 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.
Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.
2023 Collection: Miniature Ornaments
Hallmark’s mini ornaments and trees are perfect for decorating small spaces–and just right for filling them with great big merry.
2023 Collection: Halloween
Citizens of Halloween Town
Disney’s Tim Burton’s The Nightmare Before Christmas
Set of 5
2023 Collection: Premium
Surprise and delight await. Hallmark Premium Keepsake Ornaments are made of only the finest materials with stunning detailing and embellishment.
2023 Collection: Unofficial Series
2023 Collection: Continuing Series
2023 Collection: Final in series
This year brings one last chance to collect three series that are coming to an end. Collect the final additions to complete your collection.
2023 Collection: New Series
Year upon year of wonder. Begin a new tradition to your celebration with unique ornament series you can enjoy every Christmas.
Cute as a Button
1st in the series.
Each ornament in this series will feature a cute hamster using colorful buttons (of all shapes and sizes) to create things in its world.
1st in the series.
Each ornament in this series will feature a different mermaid with a beautiful fish tail each year.
Latina Holiday Barbie™ Ornament
1st in the series.
Each ornament in this series will feature the timeless style icon dressed in her festive finery.
1954 Mercury M-100
Lil’ American Trucks
1st in the series.
Each ornament in this series will feature a different miniature American truck, that has earned a special place in our lives and our memories, authentically patterned after the original vehicle. Wheels turn.