Latest News

Latest News2020-07-21T11:50:32-06:00

Ornament Spotlight: Playful Penguins (Names Revealed)

After nineteen years we learn the names of the three playful penguins: Wade, Waddles, and Wendel.




Wade is the leader of the group. Whether at the bow of a boat, in the cab of a locomotive, or the cockpit of a plane, he takes charge of the situation and steers the adventure. He can be recognized by his sea-foam green and periwinkle blue striped scarf.

Waddles wears a periwinkle blue scarf with white fringe. He is never without a smile and can be seen laughing all the way.

Wendel, the timidest of the trio, speaks softly and is shy. He’s a wee bit more afraid than the others, but his special periwinkle blue and iris striped scarf gives him the right amount of courage to join Wade and Waddles in their adventures.

Playful Penguins Keepsake Ornaments are the lovable creation of Hallmark artist Kristina Gaughran. Year after year, these flippered friends put their imaginations to work building whimsical creations with snow and ice. The penguins’ antics are inspired by Kristina’s own snowy adventures as a child in Iowa and the creative imagination she sees in her two little boys.

September 24th, 2020|0 Comments

KOC Benefits for 2021

We are excited to bring you all the details of the 2021 Keepsake Ornament Club membership program, opening November 10, 2020! Check out beginning September 30 to see all the details of membership. See below for an overview of all the member exclusive benefits in store for 2021.

Enrollment for 2020 opens on November 10, 2020.

Find out what’s in store for 2021.

Membership at $49.99 USD* (with over $100 in benefits) includes the following:

  • Early Access to Shop
    2021 KOC members will once again get first dibs to shop ornament release events early (at participating stores), where you’ll get early access to shop all ornaments (including limited quantities), event offers, and more!
  • Member-Exclusive Ornaments
    The Keepsake Studio artists created four designs just for 2021 members! Two releasing at Ornament Premiere and two releasing at Ornament Debut.

    • Christmas Window 2021, 19th in the series
    • Captivating Cockatoo
    • Santa’s Sleigh
    • Waltz of the Flowers, 3rd in the Nutcracker Sweet series.
  • Special Pricing NEW!
    Throughout the year, look for special pricing just for KOC members on select Keepsake gifts.
  • 2021 Dream Box – Your annual membership gift (a $75 value).
    The KOC’s gift to you for being a KOC member, it doesn’t get any sweeter than this! Open your Dream Box to find two full-sized, baking-themed ornaments, coordinating ornament stand and hooks, and your KOC exclusive Dream Book! Dream Boxes are valued at $75 and begin shipping in April 2021.
  • KOC Exclusive Dream Book
    Join the 2021 KOC by March 1 to receive your exclusive Dream Book before it releases in stores!
  • Up to $30 in Coupons + Savings and Offers
    Join by 1/15/21 to receive all club mailings, each of which will arrive with $5 off $10 coupon in every club mailing (U.S. only) you can use to shop in store or online, along with surprise savings and gifts throughout the year!
  • Insider Access
    You can look forward to rewards and benefits coming your way every month! Watch your monthly email newsletters for insider info and a chance to win a free ornament, and look for saving and surprises in your quarterly For Keeps mailing. Make sure you’re opted in to receive emails from the KOC! (U.S. only)
  • Exclusive Access to KOC Facebook Group NEW!
    As a 2021 KOC member, look forward to exclusive access to a members-only Facebook page! As a member of this KOC exclusive group, you will always be the first to know all things Keepsakes! It’s a *new* place for our KOC family to connect and get exclusive sneak peeks, stories, videos, announcements and more, in addition to being entered to win monthly prizes. Look for all the details on how to join in your Welcome Packet shipped to you shortly after signing up for 2021 KOC! 2020 members will still enjoy access to Keepsake Community through 12/31/20. Starting in 2021, Keepsake Community will be closed for access, so be sure to join the KOC family in 2021 for all the exclusive benefits you enjoyed on Keepsake Community, but now in our exclusive Facebook Group!
  • Free Ornament to Say “Thank You”
    Purchase a Keepsake Ornament priced $9.99 or more in December 2021, and the KOC will give you a free ornament as their end-of-year gift to thank you for being part of the KOC family.
  • Calendar of Benefits, 2021
    See it all here: a year’s worth of exclusive perks, magic and fun, designed for you.
  • 2021 Convention?
    Curious about our 2021 Convention? The KOC has got something big in the works and cannot wait to share more details with you. Check back on 11/1 for details.

We are so excited for you to be a part of the KOC family and enjoy all the benefits you deserve for your love of Keepsake Ornaments! The Keepsake Ornament Club is where fans, collectors and Holiday enthusiasts come together to celebrate their shared passion for Keepsake Ornaments. It won’t be the same without you!

Enrollment is open November 10, 2020 – July 31, 2021, with benefits lasting through 12/31/21. Join early so you don’t miss a single reward! As always, you can join the Club by visiting, by filling out an application and submitting it to your local Hallmark Gold Crown store, or by calling 1-800-HALLMARK (1-800-425-5627).

September 24th, 2020|0 Comments

2020 Video: Violette™ Barbie™ Ornament

Keepsake Senior Editor, Lindsay Evans shares details about the premium Violette™ Barbie™ Ornament.

Watch the video

Barbie™ Ornament

It’s never too early to start thinking about spring! This premium ornament, inspired by the Violette™ Barbie® doll from the Barbie® Fashion Model Collection is ready for a garden gala event. She wears a beautiful lilac print retro ball gown, and a sophisticated up-do with violet blooms in her hair.

September 21st, 2020|0 Comments

2020 Video: Captain America

Editorial Director, Mike Brush shares details about the premium Captain America ornament including its  Classic Marvel Comics styling and metal construction.

Watch the video

Captain America

Deemed too frail to serve in World War II, Steve Rogers volunteered for an experimental Super-Soldier program. The resulting transformation earned him the title Captain America, one of earth’s mightiest heroes and eventual leader of the Avengers.

September 16th, 2020|0 Comments

2020 Reveal: Signature Collection

Hallmark Signature Ornaments are a distinct collection of premium ornaments featuring unique processes, craftsmanship and attention-grabbing detail.

Inspired by top-selling Signature greeting cards, each ornament is designed to make an immediate impression and express a sense of style and sophistication during the holidays.


Eiffel Tower

You & Me












January 6th, 2020|0 Comments

2020 Video: Artist Insights (The PEANUTS® Gang)

Keepsake Artist Robert Chad talks about the three PEANUTS Gang ornaments he worked on for this year, and what they did to make them so cute.

Watch the video

The PEANUTS® Gang by Robert Chad

The gangs all here–Charlie Brown just can’t quite seem to get his footing, while everyone’s favorite know-it-all Lucy shows how it’s done, and Linus is never without his trusted blue blanket.

September 13th, 2020|0 Comments