Latest News

Latest News2020-07-21T11:50:32-06:00

Meet the Hallmark Keepsake Artists: Matt Johnson

Meet Keepsake Artist…Matt Johnson. Matt is always up for the challenge of sculpting ornaments through digital technology! His attention to detail in all his work, especially his miniatures, has brought home so many smiles since 2012. This year, Matt found inspiration in one of the most beloved series in Keepsake history, the Rocking Horse series, and he brought us Rocking Horse Memories #1!
Matt’s 2020 designs.
November 22nd, 2020|0 Comments

For Keeps: Volume 19, Issue 4 Winter 2020

Get a sneak peek of a new holiday-themed series by Keepsake Artist Gregor Benedetti. See how the Keepsake artists are adapting to working at home. And read about some of the Keepsake artists favorite traditions.


  • Gnaughty & Gnice
  • Artist at Home
    • Sharon Visker
    • Matt Johnson
    • Jake Angel
    • Terri Steiger
  • Will You Be Joining Us in 2021?
    • Go Behind the Scenes
    • Be the Early Bird
    • Up to $30 in Offers
    • Members-Only Ornaments
    • Your Annual Gift
    • Our Best Rewards
  • Holiday Traditions
    • Anita Marra Rogers
    • Tracy Larsen
    • Kristina Gaughran
  • Save the Date

Download a PDF of the Issue

Read the Cover Letter


For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.

November 13th, 2020|0 Comments

Ornament Spotlight: Gnome for Christmas

Get a sneak peek at the Keepsake Studio’s newest pair of holiday pals.


Starting in 2021, there’s a new series for you to love. From Keepsake Artist Gregor Benedetti comes, Gnome for Christmas, featuring a Christmas gnome duo that is ready to add a touch of playful holiday fun to your tree. Although they may be North Polar opposites, Gnaughty and Gnice are good friends who are always up for a Christmas adventure together. Each ornament in this series will feature this pair getting into some holiday fun (and maybe just a little bit of mischief) together.

Gnome for Christmas
1st in the series.

Meet the Gnomes

Gnaughty – Despite what his name may suggest, Gnaughty really enjoys making new friends–and making them laugh. Always on the lookout for a good time, Gnaughty is the playful risk-taker of this duo. Perhaps the only thing he loves more than a good-natured prank is finding sweet and yummy treats to stack on.

Gnice – Kind, creative and super-sweet, Gnice loves to build snowmen out of whatever sweet confections he can get his hands on. Always ready to help out, Gnice is an outside-of-the-box thinker who can often be found making holiday-inspired inventions or exploring new places.

“Gnaughty & Gnice.” For Keeps 19 Winter 2020: 2-3

November 13th, 2020|0 Comments

Local Club News: November 2020

Here is the latest Club communication that was received today.

Dear Local Club Presidents,

Enrollment is open NOW for the 2021 Keepsake Ornament Club! Renew or join today.

We are so excited to bring you all the details of our 2021 Keepsake Ornament Club membership program, open today! Please see attached for details.

Curious about 2021 KOC Convention? See below for an update from the Keepsake team. In light of the uncertainty related to the pandemic, we have decided not to host an in-person KOC Convention in Kansas City in 2021. We know many of you enjoy this experience and we have thought long and hard about how to proceed. While this event may look different in the future, we’re excited to bring something new to more of our KOC community in 2021.

Our Keepsake elves are hard at work on a new in-store and online event experience that we think you’ll really enjoy! Starting next year, all KOC members will be invited to receive exclusive access and benefits at our December Keepsake Event. Members can look forward to a new, limited edition ornament collection; virtual Keepsake Artist interactions; signed ornament prizes; opportunities to connect with other Keepsake fans; and so much more. We can’t wait to share the details with you next year, but for now, be sure to join the Keepsake Ornament Club beginning 11/10/2020 to kick start your membership and unlock access to this exciting new event.

Read the November 2020 Local Club News

Calendar of Benefits, 2021

(more…)

November 10th, 2020|0 Comments

Home & Family: Anita Marra Rogers – Keepsake Ornament Club

Hallmark Keepsake Ornaments have brought generation after generation together. One of the ways this connection continues to grow is through the Keepsake Ornament Club, KOC. Keepsake Ornament artist Anita Marra talks about the club in which holiday enthusiasts come together to share their love of ornaments. Members also get access to exclusive ornaments. Anita gives us a peek at some of the exclusive ornaments and perks.

View the segment

Anita Marra Rogers – Keepsake Ornament Club

Visit Hallmark.com/KOC for more information on how to join today.

November 10th, 2020|0 Comments

2021 KOC Convention News

New In-Store and Online December Event Experience to Replace 2021 KOC Convention

In light of the uncertainty related to the pandemic, Hallmark has decided not to host an in-person KOC Convention in Kansas City in 2021. While many of you enjoy this experience, Hallmark has thought long and hard about how to proceed. Even though this event may look different in the future, the Keepsakes team is excited to bring something new to more of the KOC community in 2021.

Keepsake elves are hard at work on a new in-store and online event experience the team thinks you’ll really enjoy! Starting next year, all KOC members will be invited to receive exclusive access and benefits at this December Keepsake Event.

Members can look forward to:

  • A new, limited edition ornament collection.
  • Virtual Keepsake Artist interactions.
  • Signed ornament prizes.
  • Opportunities to connect with other Keepsake fans.
  • And so much more.

The team can’t wait to share the details with you next year, but for now, be sure to join the Keepsake Ornament Club beginning 11.10.2020 to kick start your membership and unlock access to this exciting new event.

Keepsake Ornament Events” Hallmark.com, November 9, 2020. https://www.hallmark.com/keepsake-ornament-events/?icid=ep_bp_ep_kpsk_koc_ko_events


NOTE: Enrollment for 2021 Keepsake Ornament Club (KOC) membership will be open (tomorrow) November 10, 2020.  Individuals can enroll online, in store, by mail or phone to receive the benefits of membership.

November 9th, 2020|0 Comments

2020 Video: Ornament Insights (Back To The Future)

Great Scott! Travel back in time and relive Hollywood history with everyone’s favorite teenage time traveler!

Watch the video

Marty McFly
Back To The Future

Based on the 1985 smash hit “Back to the Future,” this Keepsake Ornament features a stunned Marty after experiencing Doc Brown’s latest and greatest invention—a plutonium-powered, time-traveling DeLorean.

November 6th, 2020|0 Comments

Facebook Live Event

Hallmark will be hosting a Facebook Live event on November 13, 2020, with Keepsake Artists Tammy Haddix, Tracy Larsen, and Joanne Wright.

In addition to live interviews, the Artists will be answering your questions (submitted in the comments) during the live session. Plus there will be giveaways!

Tammy Haddix

Tracy Larsen

Joanne Wright

Location: Hallmark Keepsake Ornaments Facebook page
Date: Friday, November 13, 2020
Time: from 11:00 a.m. – 12:00 p.m. CST

To participate simply set up a facebook account and click on the Hallmark Keepsake Ornaments Facebook page link on November 13 from 11:00 a.m. – 12:00 p.m. CST.

November 5th, 2020|0 Comments
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