Hallmark Collecting 101

Hallmark Collecting 1012018-07-24T21:36:03-06:00
Ambassador2018-03-12T21:31:53-06:00

Ambassador was a subsidiary of Hallmark and produced ornaments in the early ’80s. Packaging for the Ambassador line consisted of white boxes with green liners and a clear, see through front. Printed on the outside of each box is “The Holiday House Collection”, It is difficult to find Ambassador ornaments in their original boxes.

Artist Appearance Piece2018-07-24T21:40:43-06:00

An ornament made available only at Hallmark In-Store Artist appearances.
Click here to see a list of Artist Signings and their associated pieces.

Artist Favorites2018-03-12T21:31:54-06:00

Ornaments that highlight the personal favorite themes and subjects of Hallmark artists.

Artist Signing2018-03-12T21:31:54-06:00

Artist appearances which allow collector’s to meet and talk to Keepsake Ornament artists and have favorite ornaments from their collections signed.

Box Condition2018-03-12T21:31:54-06:00

Rating of the condition of a products packaging. Condition can affect the market value of an ornament.

Box condition abbreviations:

  • MIB – Mint In Box
  • DB – Damaged Box
  • NB – No Box
Canadian Exclusive Ornaments2018-07-24T18:11:42-06:00

Ornaments that are produced and distributed exclusively for the Canadian market.  Click here to see examples of Canadian ornaments.

Charter Member2018-03-12T21:31:55-06:00

A KOC member who has been a member of the national club since it originated in 1987.

Collectible Series2018-03-12T21:31:55-06:00

A group of ornaments with a similar design. They’re offered one per year for a minimum of three years.

Collection2018-03-12T21:31:55-06:00

A grouping of Hallmark Ornaments which have a common theme and are all released in the same year (unlike a collectible series, which is spread over several years).

Collectively Speaking2018-03-12T21:31:55-06:00

The local club newsletter for the Hallmark Keepsake Ornament Club.

Collector Influenced Ornament2018-03-12T21:31:55-06:00

A co-created ornament, designed by a Keepsake studio artist based on feedback from Keepsake ornament fans.

Comic-Con (Comic-Con International)2018-03-12T21:31:56-06:00

An annual fan convention that was founded in 1970. It is traditionally a four-day event (Thursday through Sunday — though a four-hour preview night on Wednesday is open to professionals, exhibitors, and some guests pre-registered for all four days) held during the summer in San Diego, California, at the San Diego Convention Center. Originally showcasing comic books, science fiction/fantasy and film/television, and related popular arts, the convention has expanded over the years to include a larger range of pop culture elements, such as horror, anime, manga, animation, toys, collectible card games, video games, webcomics, and fantasy novels. The convention is the largest in the Western Hemisphere.

Commemoratives2018-03-12T21:31:56-06:00

Ornaments, usually dated with the year, which celebrate special people (grandmother or sister) 
or special events (Anniversaries of Baby’s first birthday).

Continuity Program2018-03-12T21:31:56-06:00
DB (Damaged Box)2018-03-12T21:31:56-06:00

A Secondary market term used when a collectible item’s original box is in poor condition, thus usually diminishing the value of the item. (See also Box Condition)

Dream Book2018-07-24T18:06:16-06:00

An annual publication that features a majority of the Keepsake collection for a given year.

Note: Although the first booklet containing a pictorial review of the then current Keepsake ornament line was released in ’79, it wasn’t until ’90 that the “Dream Book” name was first included on the cover of the annual Keepsake ornament catalog.

Dream Book Party2018-03-12T21:31:57-06:00

An in-store event held in the spring, in which local Gold Crown stores invite collectors to an informal get-together in order to have them create and turn in their “Wish Lists” for the upcoming Keepsake ornament line.  First held in 2011.

Editions2018-03-12T21:31:57-06:00

New ornaments released each year which are part of a Hallmark new or ongoing series. For example, “Cozy Home” is the 10th edition in the Nostalgic Houses and Shops series.

For Keeps2018-07-24T18:03:50-06:00

The official newsletter of the national Keepsake Ornament Club. This colorful newsletter, which features exclusive Club and Keepsake news, artist inspired stories and much more, is produced quarterly and mailed directly to KOC members.

Frosty Mystery Ornament2018-03-12T21:31:57-06:00

An ornament whose design is modified to create different variations and then packaged using a single uniform box design, thus creating a concealed random sample. In addition to having the Keepsake box sealed, the ornament is sealed in a non-see-through bag to prevent peeking!

Gift Guide2018-03-12T21:31:57-06:00

A smaller version of the Dream Book which targets individuals who may not collect Keepsake ornaments and who tend to shop later in the holiday season. The guide highlights a limited number of the current years Keepsake ornament designs including the Keepsake Ornaments that will be released later in the year.

Gift of Memories Weekend2018-07-31T23:24:37-06:00
Gold Crown Store2018-03-12T21:31:58-06:00

Hallmark stores that meet a certain Hallmark criteria become classified as “Gold Crown Stores.” Selected products, including those Keepsake Ornaments identified as Gold Crown Exclusives, Limited-quantity and Special Edition are only available through Gold Crown Stores.

Green Bodies (Molded Duplicates)2018-03-12T21:31:58-06:00

Unpainted epoxies used in manufacturing all of the parts in an ornament. They are scanned by the manufacturer for building the injection molds. These duplicates are usually broken down into several pieces to build mold parts for the ornament.

These are, or have been, referred to as prototypes because they are used to produce the final production ornaments sold to collectors. They are not vendor samples. Much of this process has changed due to the use of digital technology.  Source: Don Palmiter, Hallmark Senior Artist

Hand-Painted Duplicates2018-03-12T21:31:58-06:00

White body epoxies that are painted, a few days after the hand-painted original has been approved), by a duplicate artist to closely match the original artist’s piece. There are, or were usually, four to six of these.

These are, or have been, referred to as prototypes because they are used to produce the final production ornaments sold to collectors. They are not vendor samples. Much of this process has changed due to the use of digital technology.  Source: Don Palmiter, Hallmark Senior Artist

Hand-Painted Original2018-03-12T21:31:58-06:00

A white body epoxy usually painted by the original sculptor to look exactly like he or she wishes the finished product to look.

White body epoxy is usually the first out of the mold made from the original sculpted wax ornament. After being cleaned up in the Hallmark mold shop, the white body is delivered to the sculptor who sculpted it. The sculptor then paints the epoxy to look exactly like he or she wishes the final ornament to look as the finished product. Not always has the original sculptor chosen to paint his or her ornament, but this is not the standard case.

These are, or have been, referred to as prototypes because they are used to produce the final production ornaments sold to collectors. They are not vendor samples. Much of this process has changed due to the use of digital technology.  Source: Don Palmiter, Hallmark Senior Artist

handcrafted2018-03-12T21:31:58-06:00

The manufacturing process of many Hallmark Keepsake Ornaments in which the ornaments are hand-assembled and then hand-painted.

Hang-togethers2018-03-12T21:31:58-06:00

Two ornaments interacting with each other and sold as a set. For example, “The Swat Team,” “Popping Good Times” and “Great Connections.”

Hangin’ With Your Buddies!2018-07-31T23:28:19-06:00

The 2013 Keepsake Ornament Club National Event. Click here for more about the event.

Holiday Open House2018-03-12T21:31:59-06:00
Keepsake Ornament2018-03-12T21:32:01-06:00

The brand name of Hallmark’s line of ornaments, which includes miniature, light and motion and regular-sized ornaments.

Keepsake Ornament Club (KOC)2018-07-31T23:31:28-06:00

A club for Keepsake Ornament enthusiasts that is sponsored by Hallmark.  Click here to visit the official club website.

Keepsake Studio2018-03-12T21:32:01-06:00
Keepsake Studio Artist2018-03-12T21:32:01-06:00
Kiddie Car Classics2018-03-12T21:32:01-06:00

Detailed smaller-scale, die-cast models of classic pedal cars, first introduced in the 1990s and reintroduced two decades later.

KOC (Keepsake Ornament Club)2018-03-12T21:32:01-06:00

A club for Keepsake Ornament enthusiasts that is sponsored by Hallmark.

KOC 25th Class Reunion2018-03-12T21:32:02-06:00
KOC Exclusive2018-03-12T21:32:02-06:00
KOC membership source code (Source Code)2018-03-12T21:32:02-06:00

The code, found on the top right corner of the KOC application form, that identifies the source of the application.

List of source codes:

  • RN13 – Renewal (the most common, may be used as a default if you don’t have a source code)
  • ACQ13 – Acquisition (used if you did not renew your KOC membership in 2010)
  • MULT11 – Multiple Year Membership (used in the past when individual was in a multiple year membership)
  • NEW13 – New Membership (used by stores when they submit a new membership)
  • WWWN13 – New Membership (processed using form from Hallmark.com)
  • WWWR13 – Renewal (processed using form from Hallmark.com)
  • DBN13 – New Membership (processed using form from Dream Book)
  • DBR13 – Renewal (processed using form from Dream Book)
Light Clip2018-03-12T21:32:02-06:00

A molded spring clip inside of the ornament that holds the light bulb of a light string in the ornament to create a lighting effect.

Limited Edition (LE)2018-03-12T21:32:02-06:00

Ornaments or pins that are produced with a specific issue quantity. Stores are only allocated a certain quantity and are not re-orderable.

A piece scheduled for a predetermined production quantity or time period. a majority of Hallmark Keepsake Ornaments are limited to one year of availability and have varied production runs contingent upon demand. Certain collector’s club pieces are limited by a published predetermined number. For example, “Sharing Christmas” limited to 16,500 pieces and “Gentle Tidings” limited to 17,500 pieces.

Limited-quantity Ornament2018-03-12T21:32:02-06:00

Ornaments that are produced at a fraction of the typical run quantities of a normal Keepsake ornament. Stores are only allocated a certain quantity and are not re-orderable. Typically, these ornaments are planned around key events such as Ornament Premiere, Ornament Debut, and Holiday Open House.

Local Club2018-03-12T21:32:03-06:00
Local Club Challenge2018-03-12T21:32:03-06:00
Local Club Dinner2018-03-12T21:32:03-06:00
Local Club Mailing2018-03-12T21:32:03-06:00
Local Club Ornament2018-03-12T21:32:03-06:00

An exclusive gift, from the Keepsake Ornament Club, for local clubs members (with a current KOC membership) in appreciation for all the support they give to the national Club.

Magic Cord2018-03-12T21:32:03-06:00

Connection technology that supports up to 7 ornaments total (or 6 ornaments and an optional tree topper) keeping every ornament that is connected to the Magic Cord constantly powered. This cord is a “light string” that resembles an extension cord with connectors to power ornaments. Simply string this cord on a tree just as you would any light strand, connect Magic Cord ornaments and plug into any wall outlet. Each cord is 13 feet long and has 7 sockets; up to 3 cords can be connected (19 ornaments, when a Cord is connected to another it utilizes one socket) for a more impactful light show. Pressing a button on any Magic Ornament connected to the Cord will begin a synchronized sound and light show with the other connected ornaments.

Magic Ornament2018-03-12T21:32:04-06:00

The Hallmark line of ornaments, first introduced in 1984, which incorporate features, such as light, sound (music), motion and/or other special features.

Mayor’s Christmas Tree Ornament2018-03-12T21:32:04-06:00

An annual ornament made using the wood from the tree that graced Crown Center Square during the previous year’s holiday season and then sold through the Hallmark visitor’s center. All proceeds from ornament sales go to the Mayor’s Christmas Tree Fund, which assists thousands of Kansas City’s less fortunate each year.

Member Only Pieces2018-03-12T21:32:04-06:00

Ornaments made available only to members of the Hallmark Keepsake Ornament Club.

Membership Kit2018-03-12T21:32:04-06:00
Membership Ornaments2018-03-12T21:32:04-06:00
Merry Miniatures2018-03-12T21:32:04-06:00

Figurines that help celebrate and commemorate holidays, special occasions and memories. First introduced in 1974 as party favors for Easter and Christmas celebrations.

MIB (Mint in Box)2018-03-12T21:32:04-06:00

A secondary market term used when a collectible item’s original box is in “as good as new” condition, which usually adds to the value of the item. (See also Box Condition.)

Molded Duplicates (Green Bodies)2018-03-12T21:32:05-06:00

Unpainted epoxies used in manufacturing all of the parts in an ornament. They are scanned by the manufacturer for building the injection molds. These duplicates are usually broken down into several pieces to build mold parts for the ornament.

These are, or have been, referred to as prototypes because they are used to produce the final production ornaments sold to collectors. They are not vendor samples. Much of this process has changed due to the use of digital technology.  Source: Don Palmiter, Hallmark Senior Artist

Mystery Ornament2018-03-12T21:32:05-06:00

An ornament whose design is modified to create different variations and then packaged using a single uniform box design, thus creating a concealed random sample. In addition to having the Keepsake box sealed, the ornament is sealed in a non-see-through bag to prevent peeking!

Mystery Reveal Ornament (Reveal Ornament)2018-03-12T21:32:05-06:00

An ornament whose identity is not revealed until it is available for purchase during an in-store event.

NB (No Box)2018-03-12T21:32:05-06:00

A secondary market term used when a collectible item’s original box is missing. For most collectibles, having the original box is a factor in the value on the secondary market. (See also Box Condition.)

New Member2018-03-12T21:32:05-06:00

An individual who joined the national club for the first time or a KOC member who has allowed their membership to expire.

Ornament Debut2018-03-12T21:32:05-06:00
Ornament Debut Reveal Ornament2018-03-12T21:32:05-06:00

Keepsake Ornaments whose identities are not known until they are revealed during Ornament Debut Weekend.

Ornament Premiere2018-03-12T21:32:06-06:00

A Hallmark In-Store event featuring the release of a majority of the year’s new Keepsake Ornaments.

Pig Tail2018-03-12T21:32:06-06:00

A wiring harness that connects the ornament to a light string to provide continuous power.

Porcelain2018-03-12T21:32:06-06:00

(also known as fine china) A strong, kiln-fired ceramic material that has been used to create pieces of fine art for centuries. It provides a crisp, white base with a smooth, uniform surface, and because three-dimensional shapes molded in porcelain usually have subtle differences, it is often used when product designers want each ornament to have a unique, “hand-of-the-artist” appearance. Porcelain also allows Keepsake Artists to select from a wide variety of bisque and colorful glaze finishes – from translucent to striking metallics.

POS (Permanently Out-of-Stock) or Sold Out List2018-03-12T21:32:06-06:00

A list of the ornaments that are no longer available for retailers to reorder.  That said, keep in mind that any ornaments ordered prior to the sell out will be shipped to retailers. Depending on the quantities a retailer initially ordered, it may be faced with an early sell out. If you are looking to purchases any of these ornaments (especially those that are denoted as Hallmark Gold Crown Exclusives) you may want to do so early in the season.

Property2018-03-12T21:32:06-06:00

A licensed character.

Prototype2018-03-12T21:32:07-06:00

Any or the pre-production samples created specifically to convey the ornament specifications to the manufacture.

REACH Ornaments2018-03-12T21:32:07-06:00

“REACH” is a Hallmark advertising program, created for Hallmark Gold Crown stores, which features a collection of similarly themed promotional products that are made available over the course of several weeks leading up to Christmas.

Register-to-Win (R-T-W)2018-03-12T21:32:07-06:00
Renewing Member2018-03-12T21:32:07-06:00

A KOC member who has had a national club membership for at least a year and would like to continue (rejoin the club) using their existing membership.

Repaint2018-03-12T21:32:07-06:00

An ornament that was produced and then has been specially painted. These ornaments are normally produced in a smaller quantity.

Resin (plaster/resin composite aka “disaster plaster”)2018-03-12T21:32:07-06:00

A material that is often used when artists hope to capture even more detail than 100% resin/styrene allows. “Resin” can reproduce intricate designs, enabling artists to create rich textures and delicate patterns that would be harder to achieve in other mediums. The unique surface properties also make resin the ideal material for many of the distinctive, hand-applied paint finishes that accentuate these remarkable details.  With coated resins vibrant colors can be achieved, while uncoated resin can achieve a beautiful water-color painted look. The cost-saving aspects of “resin” also make it good for short-run designs.

Reveal Ornament (Mystery Reveal Ornament)2018-03-12T21:32:08-06:00

An ornament whose identity is not revealed until it is available for purchase during an in-store event.

Road Rovers™2018-03-12T21:32:08-06:00
The biggest thing yet in tiny car fun! – A collection of 1/64 scale, hand-printed, die-cast metal cartoony-cars that were introduced in limited quantities in 1974, reissued in 1975 and revived in the 1983. The initial 10 designs, which were issued on blister cards, included: Banana Bus™, Fuzz Mobile™, Blue Blob™, Little Dumpy™, Red Rover™, Merry Mover™, Scuttle Bug™, Fiery Fred™, Rosey Racer™ and Flash, the Garbage Eater™. Early models had metal bases painted the came color as the body. The reintroduced models featured gray plastic bases and included reissued updated versions of the original cars. In 1984 six new designs were released.
Secondary Market2018-03-12T21:32:08-06:00

The source for buying and selling collectibles according to basic supply-and-demand principles (“pay what the market will bear”). Popular pieces which have retired or have low production quantities can appreciate in value far above the original retail price.

Series2017-03-29T02:07:56-06:00

A collection of ornaments representing a defined design. Each series edition is numbered with a tree symbol. New series are started every year while other series may be retired.

Series in a Year2017-03-29T02:07:56-06:00
Showcase Ornaments2017-03-29T02:07:57-06:00
Snowvember Weekend2017-03-29T02:08:25-06:00

An event that coincides with the release of new snowmen gifts including: the years snowman techno-plush.

Sold Out List (POS or Permanently Out-of-Stock)2017-03-29T02:08:26-06:00

A list of the ornaments that are no longer available for retailers to reorder.  That said, keep in mind that any ornaments ordered prior to the sell out will be shipped to retailers. Depending on the quantities a retailer initially ordered, it may be faced with an early sell out. If you are looking to purchases any of these ornaments (especially those that are denoted as Hallmark Gold Crown Exclusives) you may want to do so early in the season.

Source Code (KOC membership source code)2017-03-29T02:08:26-06:00

The code, found on the top right corner of the KOC application form, that identifies the source of the application.

List of source codes:

  • RN13 – Renewal (the most common, may be used as a default if you don’t have a source code)
  • ACQ13 – Acquisition (used if you did not renew your KOC membership in 2010)
  • MULT11 – Multiple Year Membership (used in the past when individual was in a multiple year membership)
  • NEW13 – New Membership (used by stores when they submit a new membership)
  • WWWN13 – New Membership (processed using form from Hallmark.com)
  • WWWR13 – Renewal (processed using form from Hallmark.com)
  • DBN13 – New Membership (processed using form from Dream Book)
  • DBR13 – Renewal (processed using form from Dream Book)
Special Edition2017-03-29T02:08:26-06:00

Ornaments that are inspired from on-going Keepsake series or other Hallmark product. Example: A Special Edition may be a repainted version of an earlier series ornament.

Styrene2017-03-29T02:08:26-06:00

(100% resin/plastic) – A lightweight, yet very durable material that is frequently used for ornaments because of its outstanding ability to replicate the subtle details and dimensions of an artist’s original sculpture. This accuracy in molding provides the foundation for the precision painting and printing techniques that follow during the ornament’s production. Styrene also allows for the creation of a variety of small, but sturdy components that can be combined to bring Magic ornaments to life with complex mechanical movements.

Swap Party2017-03-29T02:08:26-06:00

An In-Store sponsored event that helps  mystery ornament shoppers complete their sets by giving them a chance to trade mystery ornaments.

Techno Plush2017-03-29T02:07:56-06:00
Trim-A-Home2017-03-29T02:07:56-06:00

The Hallmark department that originally produced holiday tree decorations and eventually became the Keepsake Ornament Studio.

Trimmer, Tree (Trimmers)2017-03-29T02:07:56-06:00

Holiday tree decorations that are lower in price and overall value and do not come boxed. They are not part of the Keepsake Ornament collection.

An unboxed embellishment or decoration created for use as a package tie-on or to provide an inexpensive ornament for gift giving.
During the 1970’s, yarn and plush Trimmers were part of Hallmark’s Christmas ornament line. In 1981, they were separated from Keepsake Ornaments, made into their own category and given the “QHT” stock number prefix. At this time, some of the previously released designs were reissued with new stock numbers. After 1987 Hallmark stopped using the “QHT” stock number prefix to identify Trimmers. Trimmer stock numbers have since varied.

Some of the Trimmers produced were designed to fit inside a mailable “sentiment pouch.” Since each Trimmer had different art work and message, the buyer could combine the chosen Trimmer and sentiment pouch to create a personalized gift.

The production numbers for Trimmers are much lower, than those for Keepsake Ornaments, making them more scarce and sometimes hard to find.

Unofficial Series2017-03-29T02:07:56-06:00

A grouping of ornaments that share a common theme, style, or characters that are repeated from year to year but have not been marked or identified by Hallmark as part of an official series.

VIP Event2017-03-29T02:07:56-06:00

Promotional events (held in the spring and the fall) which allow retailers to thank their best Gold Crown customers for their continued business and loyalty. During this event customers are able to check out all the new products and promotions as well as pick up their event gift bag. If you are one of your local Gold Crown store’s best customers, keep an eye on your mailbox in the spring and fall for an invitation to these events. Accompanying this invitation will be your coupon for the free with purchase* VIP event gift bag.

VIP Gift Bag2017-03-29T02:07:56-06:00

A promotional offer, that is directed at each individual local Gold Crown retailer’s top spending customers.

Wish List2018-05-04T20:15:51-06:00

A request form listing each ornament in the Dream Book by page number. The wish list enables customers to specify in advance which ornaments they want to purchase. It is important to understand that this is a request form, not an order form. Completing the wish list does not guarantee a customer will receive each of the ornaments requested.

Wish List Event (Dream Book Party)2017-03-29T02:07:55-06:00

An in-store event held in the spring, in which local Gold Crown stores invite collectors to an informal get-together in order to have them create and turn in their “Wish Lists” for the upcoming Keepsake ornament line.  First held in 2011.