Latest News: Sneak Peeks2019-08-07T15:14:16-06:00

2023 Sneak Peek: Comic-Con International: San Diego

In conjunction with the opening of San Diego Comic-Con, Hallmark has shared Sneak Peeks of two Star Wars Keepsake Ornaments that are set to be released in 2023. For those attending San Diego Comic-Con, be sure to stop by Hallmark’s booth (#1505) in the Lucasfilm Star Wars Pavilion, where these ornaments and a collection of 2022 product will be on display.


Star Wars™

Princess Leia™ and Wicket™
Star Wars: Return of the Jedi™

Anakin Skywalker™
Star Wars™

2022-07-25T21:35:23-06:00July 21st, 2022|0 Comments

For Keeps: Volume 21, Issue 2 Summer 2022

Read about Ornament Premiere details you don’t want to miss. Get an exclusive sneak peek at the 2023 Christmas Window. And see a special surprise coming your way in 2022.


  • Ornament Premiere is almost here!
  • Meet the newest guy in the North Pole
  • 2023 SNEAK PEEK ALERT!: A window to wonder
  • 2022 Online-Exclusive Ornament Releases
  • Dreaming up the Dream Book
  • Save the date

Download a PDF of the Issue

Read the Cover Letter


For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.

2022-07-11T00:25:14-06:00July 6th, 2022|0 Comments

Press Release: PopMinded by Hallmark Announces 2022 Event Exclusives

Hallmark Keepsake Ornaments, itty bittys® among items planned for fan gatherings later this year.

KANSAS CITY, Mo. (June 20, 2022) – PopMinded by Hallmark will meet some of pop culture’s greatest fans later this year while attending two of the world’s largest fan-focused events – Comic-Con International and New York Comic Con. This is the first time since 2019 the company will be attending the events in person.

Since 2016, PopMinded has served as Hallmark’s way of celebrating fandom with gifts and collectibles created and curated with all fans in mind. PopMinded plans to continue Hallmark’s annual tradition of providing access to their ever-popular event-exclusive products.

Hallmark Keepsake Ornament designs, itty bittys® plush characters, and other exclusives will be sold in limited quantities at these two events:

  • Comic-Con International San Diego, July 21-24
  • New York Comic Con, October 6-9

Limited Availability items include:

Gonk Droid™ and Mouse Droid™, Star Wars: A New Hope™ Keepsake Ornament set features a pair of droids first appearing in Star Wars: A New Hope™ that have proven popular and memorable with fans over more than 40 years. The Gonk Droid features sounds from the film, while the mouse droid is cast in metal. The ornament set is priced at $35 with a total production run of 3,000.

Time War Dalek, Doctor Who™ Keepsake Ornament – This gold-armored version of the iconic Doctor Who villain is depicted as Daleks in the Cult of Skaro appeared to challenge the Tenth Doctor. The exclusive ornament, which includes sound from the show, is priced at $30 with a total production run of 3,000.

Spider-Gwen, Marvel Comics Keepsake Ornament depicts the heroic alter ego of Gwen Stacy as she has appeared in alternate universes to fight crime in comics and animated stories. This ornament is priced at $25 with a total production run of 3,000.

Harry Potter™, Rubeus Hagrid™ & Luna Lovegood™, Harry Potter™ set of 3 Christmas Tree Ornaments. A trio of fan-favorite characters are styled to complement characters in Hallmark’s Harry Potter Mystery Ornament line. The exclusive three-pack is priced at $15 with a total production run of 1,500.

Professor Boggart Snape™, Harry Potter™ itty bittys® offers a stylized depiction of the iconic moment when Neville Longbottom conjures the idea of Snape in his grandmother’s clothes to defeat the boggart. It is priced at $10 with a total production run of 2,400.

The event exclusives will be sold on a first-come, first-served basis at the PopMinded booth when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.

Allotments will be divided evenly between the two conventions. Additionally, a small quantity of the three Keepsake Ornaments will be available for Keepsake Ornament Club Members to purchase. For more information on membership, go to hallmark.com/ornaments/keepsake-ornament-club.

The PopMinded booth will showcase upcoming products and sneak peeks from Hallmark’s full line of pop culture-themed products, and have select items from Hallmark’s core product lines available for purchase. Along with the tradition free exclusive buttons, handed out in limited quantities with a different design released each day of the convention.

Visit PopMinded.com/Events for details on how to purchase exclusives and learn about on-site activities planned for each event released closer to the date.

For more information about PopMinded by Hallmark and the products offered, visit PopMinded.com

Gonk Droid™ & Mouse Droid™
Star Wars: A New Hope™

Time War Dalek
Doctor Who™

Spider Gwen
Marvel Comics

Harry Potter™, Rubeus Hagrid™ & Luna Lovegood™
Harry Potter™

Professor Boggart Snape™
Harry Potter™
itty bittys®

2022-07-25T22:38:42-06:00June 20th, 2022|0 Comments

2022 Reveal: Comic-Con Exclusives

Here are the exclusive pop culture products Hallmark will be offering in limited quantities at Comic-Con® International, to be held July 21-24, 2022 in San Diego, CA, and at New York Comic Con, set for October 6-9, 2022 in New York City.

Gonk Droid™ & Mouse Droid™
Star Wars: A New Hope™

Time War Dalek
Doctor Who™

Spider-Gwen
MARVEL

Harry Potter™, Rubeus Hagrid™ & Luna Lovegood™
Harry Potter™
Set of 3

Professor Boggart Snape™
Harry Potter™
itty bittys®

A daily allotment of event exclusives will be sold at Comic-Con® International: San Diego in the PopMinded Booth #2913-U in the Star Wars Pavilion beginning at opening time, each day of the convention. Tickets with three different purchase windows will be handed out when doors open on a first come, first served basis. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last. A selection of core Star Wars products will be available to see and purchase in this booth as well. To see and purchase other core, non-exclusive products from other brands, go to PopMinded booth #1505.

2022-07-25T22:37:21-06:00June 19th, 2022|0 Comments
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