Latest News: Debut

Latest News: Debut2018-03-12T17:45:28-06:00

2021 Sneak Peek: Member Exclusives

The four Member Exclusive offerings for 2021 have been revealed.


Christmas Window 2021
(St. Nick’s Cosmic Comics)
Christmas Windows
19th in the series.

Captivating Cockatoo


Waltz of the Flowers
Nutcracker Sweet
3rd in the series.

Santa’s Sleigh

September 29th, 2020|0 Comments

2020 Dream Book Insider’s Guide (pt. 3)

Albus Dumbledore
Harry Potter™ Collection

U.S.S. Enterprise™
Tree Topper

STAR TREK™ Mirror, Mirror Collection

Galactic Battle Set
Star Wars™

Princess Leia™ and Chewbacca™
Star Wars™: The Empire Strikes Back™

 Princess Diana Returns
Wonder Woman 1984™

 A Colorful Birthday Surprise
Disney Sleeping Beauty

Elf Antics
The Elf on the Shelf®


Pokémon Pikachu

Spooky Outdoor Halloween
Ornament Set

The final two characters – Albus Dumbledore™ and Rubeus Hagrid™ – complete the Harry Potter™ storytellers collection (and performance).

The “U.S.S. Enterprise™ Tree Topper” performs an exciting light and sound performance by itself but comes to life when combined with other characters from the STAR TREK™ Mirror, Mirror Collection. The tree topper plays the opening theme of the TV show, but when combined with any of the characters from the STAR TREK™ Mirror, Mirror Collection will unlock the ending theme as well–just like you’re watching the real episode!

 The “Galactic Battle Set” of six miniature Star Wars™ filler ornaments are etched flat metal.

The “Princess Leia™ and Chewbacca™” ornament is based on a backstage shot–of the two characters sharing a caring moment–taken during the making of The Empire Strikes Back™. It is not based on a scene from the film.

The “Princess Diana Returns” ornament is based on her new battle outfit as seen in the movie, Wonder Woman 1984™.

 Keepsake Artist Robert Hurlburt designed the “Disney Princess Celebration Ornament Stand” to feature “Cinderella”.

NOTE: “Cinderella” by Keepsake Artist Orville Wilson is the first in the new Disney Princess Celebration series.

The “Something There” ornament, featuring Belle, coordinates with the “Taming the Beast” limited edition ornament. The two characters are from the same scene in which Belle sees the Beast in a whole new light.

The “A Colorful Birthday Surprise” ornament features Sleeping Beauty–with her three fairy godmothers and companions: Flora, Fauna, and Merryweather!–wearing her magical color-changing dress.

The “Oh, What Fun!” ornament, featuring Mickey and Pluto is based on the pull-string toys from yesteryear! Mickey is even designed with his classical look.

This is Keepsakes very first year featuring The Elf on the Shelf® and Pokémon ornaments.

NOTE: The little tool the elf is carrying is based on an actual The Elf on the Shelf® play kit!

The “Minion Peekbuster” plays actual minion sound effects from the films. Senior Editor Lindsay Evans listened to thousands of Minion sound effects to find the one that would be used for this ornament.

The RUBY SLIPPERS™ ornament is based on the original slippers from the classic film.

NERDY NUGGET: The iconic slippers worn by Judy Garland in the 1939 movie were stolen in 2005 from the Judy Garland Museum, and later recovered in 2018.

The Keepsake Ornament, “A Boy and His Dog,” is based on some of the very first artwork Charles Schulz did in 50’s styling.

The “1955 Lincoln Futura” ornament is based on a car that was later customized to become the Batmobile for the classic 1966 TV series.

The “Spooky Outdoor Halloween Ornament Set” is the first set of Halloween outdoor ornaments. And this is the first year Hallmark is selling official Keepsake gifts! The official Keepsake gifts include the “Keepsake Ornament Season Sign Block,” the “Serious Love of Ornament Mug,” and the “Hang Ornaments Wine Glass.”

NOTE: You can hang a miniature Keepsake ornament from the “Keepsake Ornament Season Sign Block!”

The little girl looking for Santa on this year’s Keepsake Ornament Club exclusive “Christmas Window 2020” ornament has a special connection to Nina. It’s her niece Jessica, and the stuffed animal on the ornament is her “Piggy” that she’s had since she was a baby. “Piggy” goes everywhere with her and she sleeps with it every night!

NOTE: This year’s Christmas Windows is a callback to the series beginnings, most of the series has featured storefronts, but the very first ornament in the series was a room scene.

Something There
Disney Beauty and the Beast

 Oh, What Fun!
Disney Mickey and Pluto

 Minion Peekbuster

A Boy and His Dog

1955 Lincoln Futura
Legendary Concept Cars

Christmas Window 2020
Christmas Windows
18th in the series.

June 13th, 2020|0 Comments

2020 Dream Book Insider’s Guide (pt. 2)

Holiday Lighthouse
 in the series.

Birdie P. Nestinghouse
16th in the series.

A Job Well Done
Once Upon a Christmas

Happy New Year
Once Upon a Christmas

Countdown to Christmas
Tree Topper

Jack Skellington
Disney The Nightmare Before Christmas

2020 Snowflake

Made For Each Other

A Reel Keeper

Bitty Butterfly

Keepsake Artist Tracy Larsen’s Holiday Lighthouse, 9th in the series was inspired by lighthouses (Fire Island Lighthouse in New York and Cape Lookout Lighthouse in North Carolina) he visited on the east coast while on a family vacation.

The middle initial in the Snowtop Lodge series is in alphabetical order from the very beginning – this year, the 16th in the series (featuring a middle initial of the 16th letter in the alphabet) – “Birdie P. Nestinghouse”!

“A Job Well Done,” the 10th (and Final) in the Once Upon a Christmas series features the same puppy from “Checking it Twice,” the first ornament in the series.

The “Happy New Year!,” special edition ornament is a companion to the 10th and Final in the Once Upon a Christmas series.

The 10 ornaments in the Once Upon a Christmas series collectively tell the story of Santa’s adventure on Christmas eve night. Each was released in sequence to continue the story which ended with this year’s “A Job Well Done.” Each of the 10 ornaments in this series were planned from the very beginning.

The “Countdown to Christmas Tree Topper” projects white snowflakes onto the ceiling all the time! And as the day turns over, there is a special colorful light show indicating one day closer to Christmas. On Christmas Day, there is a 24-hour special color light show!

Retired Keepsake Artist Ken Crow’s “Christmas Cabin” ornament is loosely based on Ken’s retirement home in the Missouri Ozarks.


      • The “Christmas Cabin” ornament features skaters skating around the ice, sledders going up and down the hill, children inside the cabin decorating the tree, and carolers singing!
      • The voices from the family inside the “Christmas Cabin” are all Hallmarkers and Hallmarker’s children!

There are 7 different performances possible with the combination of the three characters in the Nightmare Before Christmas storytellers collection!

 A narwhal, narwhales are real! And the “horn” on its head is a tooth that is used for hunting and defense.

To create the 2020 Snowflake ornament, retired Keepsake Artist Ruth Donikowski created a dozen versions of a snowflake before landing on the final design.

The “Made For Each Other” wedding photo holder ornament and the “A Slice of Love” wedding cake ornament were designed to coordinate with one another.

 The “Holiday Cheer” ornament features real fluid.

The “A Reel Keeper” ornament is the first time Hallmark has done a photo frame for a fishing ornament!

NOTE: Hallmark held a contest on Facebook in April 2019 to select a winner of the face paper featured. The winner was Alexander Udwari and Austin!

 This is the first year Hallmark has done miniature Frozen ornaments!

The “Bitty Butterfly” is based on the full-size Brilliant Butterflies series.

“Minnie On Ice” is the companion ornament to the “Mickey On Ice” miniature ornament.

Christmas Cabin

Buddys Buddy

A Slice of Love

Holiday Cheer

Disney Frozen

Mickey on Ice
Disney Mickey Mouse

June 12th, 2020|0 Comments

2020 Dream Book Insider’s Guide (pt. 1)

Rocking Horse Memories
1st in the series.

Sweet Decade
1st in the series.

Fly the Coop
Playful Penguins

Holiday Parade
2nd in the series.

Confectionary King
Noble Nutcrackers
2nd in the series.

Toymaker Santa
21st in the series.

The Beauty of Birds Clock
Table Decoration/Wall-Mount

Ring in the Season
6th in the series.

Majestic Plumed Bird
Premium Collection

Sound-a-Light Festive Home

The new Rocking Horse Memories series is inspired by one of the most beloved series in Keepsake Ornament history, the Rocking Horse series, which ran for 16 years beginning in 1981 and ended in 1996.

NOTE: The 14th in the original Rocking Horse series is featured on page 24 of this year’s Dream Book.

Each ornament in the Sweet Decade series will feature a sweet snowman and sugary treats.

The “Fly the Coop” ornament includes its own unique airline title: Iceberg Airways! Senior Editor Lindsay Evans and Keepsake Artist Kristina Gaughran brainstormed dozens of airline titles before they landed on Iceberg Airways.

Keepsake Artist Tammy Haddix was inspired by fellow Keepsake Artist Sharon Visker’s love of baking and the Season’s Treatings series when she created her 2nd in series Holiday Parade ornament.

“Prince of the Forest,” the 1st in the Noble Nutcrackers series, was the most successful 1st in series in the history of Keepsake Ornaments.

The 1st and 2nd in the Noble Nutcrackers series have a functioning lever on the back that opens and closes the nutcracker’s mouth just like a real nutcracker.

This year’s Father Christmas theme is music and the sounds of the season. Not only does his scroll carry a song related Christmas message, but he also carries a horn and songbook.

The 21st in the Toymaker Santa series is based on a classical construction set and Ken Crow’s love of vintage toys from the 50’s.

NOTE: Turn the crank on the Ferris Wheel to see the cars move.

This is the first time Keepsake Artist Sharon Visker has ever featured a donut in her Season’s Treatings series. Tammy Haddix’s Holiday Parade, 2nd in series, which was inspired by the Seasons Treatings series also features a donut tree.

NOTE: Gingerbread Delivery, the Limited Edition companion piece to the 2020 Holiday Parade ornament also features a donut in its design.

“The Beauty of Birds Clock” light shows are based on times of day: Morning, noon, and evening.

The sound of “The Beauty of Birds Clock” chime is based on a vintage Russian clock.

The “Black-Throated Blue Warbler” ornament is carrying berries because they are one of its favorite treats.

Each year a different artist sculpts the surface details on the Ring in the Season series premium bell.

The “Santa of the Forest” premium Poland blown-glass ornament is the most complicated and detailed Santa that Keepsakes has ever created in blown-glass. Each element on the “Santa of the Forest” premium ornament is hand painted with intricate detail. The forest pattern is the most complicated scene ever created by Keepsakes for a glass ornament.

The “Majestic Plumed Bird” premium ornament reflects Keepsake Artist Edythe Kegrize’s love of creating intricate surface patterns. The design is hand-painted and enhanced with glitter and gemstones to reflect light.

The “Sound-A-Light Wreath” responds to your own music, AND the sound of your voice, AND the sounds of a holiday party. You can even sing to it!

 Anywhere!, The “Sound-A-Light Wreath” has five different color themes. It can accompany any holiday décor!

The “Sound-A-Light Santa’s Gazebo” and Festive Home are based on the 2013 Limited Edition “Gazebo” and the 1996 “Victorian Painted Lady” both part of the Nostalgic Houses and Shops series.

NOTE: The Sound-A-Light table decorations interact with each other and ALL other Sound-A-Light collection pieces.

Father Christmas
17th in the series.

Season’s Treatings
12th in the series.

Black-Throated Blue Warbler
The Beauty of Birds
16th in the series.

Santa of the Forest
Premium Collection

Sound-a-Light Wreath
Premium Collection

Sound-a-Light Festive Gazebo

June 12th, 2020|1 Comment

2020 Reveal: Musical Toy Soldier

The popular unofficial Musical Toy Soldier series will be returning for a seventh year as Hallmark’s thank-you gift for purchasing Keepsake Ornaments at both Ornament Premiere and Ornament Debut!*

Festive French Horn
Musical Toy Soldier
7th in the unofficial series.

Wearing his best dress uniform, this marching toy soldier horn player confidently carries his brass instrument, which feature a glittery snowflake design in its bell.

*NOTE: When you purchase a Hallmark Keepsake Ornament during Ornament Premiere (July 11-19, 2020) you will receive a coupon in the mail for a FREE Festive French Horn ornament (Reg. $9.99) when you purchase a Keepsake Ornament during Ornament Debut (October 3-11, 2020), while supplies last.

June 10th, 2020|0 Comments
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