Latest News: Debut2018-03-12T17:45:28-06:00

The Holiday Season Officially Kicks Off With Hallmark’s 2021 Keepsake Ornament Debut

Shop hundreds of exciting new Keepsake ornaments, save with event-only offers and celebrate cheer and connections all holiday season long

KANSAS CITY, Mo. (October 15, 2021) – Hallmark officially kicks off the 2021 holiday season with the debut of more than 150 new ornament releases during the annual Keepsake Ornament Debut event from October 16-24, at Hallmark Gold Crown stores nationwide and online at Hallmark.com. The annual event is a chance for consumers to come together, get inspired and begin celebrating the magic of Christmas through carefully artist-crafted Keepsake Ornaments from the all-new 2021 collection.

“This year we look forward to spending the holidays making up for lost time by coming together to celebrate old traditions and create new ones with those closest to us. Ornament Debut allows us to feel that holiday spirit, celebrate cheer and commemorate the special memories made this year, because we deserve it,” said Nicole Reid, vice president — ornament and gift. “Our debut event is a chance for our consumers to get a head start on the holidays, shop exclusive deals and create new magical memories to cherish for a lifetime.”

The entire 2021 Hallmark Keepsake Ornament line includes nearly 500 ornaments to help bring people closer together to celebrate the season, capture memories and turn the Christmas tree into a beloved holiday experience the whole family will enjoy.

Some highlights of the new Keepsake Ornaments making a debut at the Ornament Debut include:

Crackshot
Fortnight

Enderman
Minecraft

Donkey Kong
MARIOKART™

Crackshot, Fortnite Ornament – Add some Winterfest fun to your cabin with this Crackshot, Fortnite Christmas tree ornament. This legendary Fortnite skin in Nutcracker style features a toy soldier design, high black hat and Candy Axe harvesting tool in hand for a dimensional decoration your favorite gamer will enjoy seeing on the tree year after year.

Enderman, Minecraft Ornament – Embellish your earthworks with this Enderman, Minecraft Christmas tree ornament. Pixelated, three-dimensional design portrays the teleporting Minecraft mob … just be sure not to look him in the eye when you accept the holiday present he holds in his long, narrow arms.

Donkey Kong, Nintendo Mario Kart™ Ornament – Race into holiday excitement with Donkey Kong. Gamers of all ages will feel like they’re leading the pack when they receive this Christmas tree ornament. The fun design features the barrel-busting primate at the wheel of his go-kart from the racing video game that has been a go-to source of fun for more than two decades.

Michael Scott
The Office

Gnome for Christmas
1st in the series.

Snoopy’s Toy Train
The Peanuts® Gang

Michael Scott, The Office Ornament with sound – As Scranton branch regional manager for the Dunder-Mifflin Paper Company, Michael Scott believes himself to be an exceptional leader and mentor. This Christmas tree ornament features the beloved character with his iconic “World’s Best Boss” coffee mug. Press the button to play some of Michael’s most memorable phrases, including, “It’s about to get all stupid up in here” and, of course, “That’s what she said” (battery-operated). Fans of the hilarious and irreverent documentary-style sitcom “The Office” might even be afraid of how much they love this decoration.

Gnome for Christmas, 1st in the series – Get ready for festive holiday fun with a “gnew” series — from the imagination of Keepsake Artist Gregor Benedetti — featuring the fun and festive antics of Gnaughty and Gnice. This first-in-series Christmas tree ornament features the pair of Christmas gnomes playing hide-and-go-seek around a tiered cake that’s decorated like a snowman. Gnice playfully ducks around the base of the snowman to find Gnaughty resting on the edge of the cake stand, merrily eating away at the sweet treat.

Snoopy’s Toy Train, The Peanuts® Gang Ornament with sound and motion – All aboard for a happy holiday trip with everyone’s favorite Peanuts pals. Snoopy the engineer delights in his toy train with this fun Christmas tree ornament. Press the button to watch Woodstock ride the engine around the track as a train horn sounds, holiday music plays and Snoopy giggles with delight (battery-operated).

You’re A Mean One, Mr. Grinch
Dr. Seuss’s How the Grinch Stole Christmas!™

Harry Potter and the Goblet of Fire™
Harry Potter

Jaq and Gus
Disney Cinderella

You’re A Mean One, Mr. Grinch, Dr. Seuss’s How the Grinch Stole Christmas!™ Musical Ornament with light – Dressed in a Santa disguise and bearing a heart two sizes too small, the Grinch thought he could eliminate Christmas by stealing the decorations and presents from the Whos in the Dr. Seuss classic “How the Grinch Stole Christmas!” Relive the timeless scene with this charming Christmas tree ornament. The vintage-inspired record player featuring the grouchy green fellow lights up and plays “You’re a Mean One, Mr. Grinch” when you move the arm over the record (battery-operated).

Harry Potter and the Goblet of Fire™ Ornament – Relive the adventure of Harry Potter’s fourth year at Hogwarts with this Christmas tree ornament celebrating “Harry Potter and the Goblet of Fire.” An exciting, dimensional interpretation of the original literary cover art features Harry holding the golden egg alongside Cedric Diggory, Fleur Delacour and Viktor Krum.

Jaq and Gus, Disney Cinderella Ornament (limited quantity) – One thing Cinderella could always count on was her animal friends. Disney Princess fans will love to celebrate Cinderella’s loyal mice pals, Jaq and Gus, with this charming Christmas tree ornament featuring the resourceful pair wrangling the key to her bedroom door, which they stole from the wicked stepmother, Lady Tremaine.

Plus, shop Hallmark’s wide array of classic Christmas characters. From Santa Claus and the North Pole, to snowmen, elves, nutcrackers and more, Hallmark Keepsake Ornaments have the perfect ornaments to make your tree full of holiday cheer and special memories.

Start Your Wish List – Create and access your Keepsake Wish List online at any time. Add your favorite ornaments to the list and send to your local Gold Crown store with a click of a button, then visit your local store when the ornaments are ready.

For more information about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit Hallmark.com.

About Hallmark Keepsake Ornaments

In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started, and a new collectible industry was born.

When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.

Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.

October 15th, 2021|0 Comments

2021 Sneak Peek: Toys and Characters

Fantastic Unicorn

Dream Horse
Buckskin

Vintage Fire Engine
Fisher-Price™

Bone Shaker
Hot Wheels

Battleship®
Hasbro®

Crane and Clam
Tonka®

75th Anniversary

Super Soaker®
Hasbro®
30th Anniversary

Twister®
Family Game Night
8th in the series.

Powder™
My Little Pony™

Shockwave™
Transformers™

Elmo’s Magic Piano
Sesame Street®

Cookie Monster
Sesame Street®

Always Very Curious
Curious George™

Chase Is On the Case!
PAW Patrol: The Movie

Snow Buddies
Thomas the Tank Engine™

Elf and Teddy
LEGO® Minifigure

Minion Elf

Poppy and Branch
Dreamworks Animation Trolls

Spruced Up Scoob
Scooby-Doo™

Merry to the Max
Animaniacs™

The Night Before Christmas
Tom and Jerry

Bugs Bunny™ and Baby Finster™
Baby Buggy Bugs – LOONEY TUNES™

March 31st, 2021|0 Comments

2021 Sneak Peek: Premium

An Elevated Experience
These Keepsake Ornaments deliver the highest of quality with their premium designs and materials.


One of the most beloved holiday traditions is getting to decorate your tree just how you like it. And if your personal style calls for elegant craftsmanship and high-quality materials, premium ornaments might be just what you need.

Polish blown glass (formerly Heritage)

Sprightly Santa

Holiday Happiness

Cordial Cardinal

Beautiful Bird


Metal and more

Pull-String Moose

Stunning Snowflake

Vintage Snowman

Elegant Zebra

Ring in the Season
7th in the series.

Fanciful Fairy

Peace Dove

March 30th, 2021|0 Comments

2021 Reveal: Ornament Debut Limited Quantity Ornaments

7 limited quantity ornaments are planned for Ornament Debut, October 2-10, 2021.

Rebel Reindeer

In the Swing
Disney Mickey Mouse

Jaq and Gus
Disney Cinderella

Marvin the Martian™
Space Jam: A New Legacy™
Companion to Space Jam: A New Legacy™ ornament.

Catwoman
BATMAN™ The Classic TV Series

Knuckles
Companion to Sonic and Tails ornament.

NOTE: Available to club members one day early! Check with your local store for early event access.

March 30th, 2021|0 Comments
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