Latest News: Debut2018-03-12T17:45:28-06:00

2021 Sneak Peek: Toys and Characters

Fantastic Unicorn

Dream Horse

Vintage Fire Engine

Bone Shaker
Hot Wheels


Crane and Clam

75th Anniversary

Super Soaker®
30th Anniversary

Family Game Night
8th in the series.

My Little Pony™


Elmo’s Magic Piano
Sesame Street®

Cookie Monster
Sesame Street®

Always Very Curious
Curious George™

Chase Is On the Case!
PAW Patrol: The Movie

Snow Buddies
Thomas the Tank Engine™

Elf and Teddy
LEGO® Minifigure

Minion Elf

Poppy and Branch
Dreamworks Animation Trolls

Spruced Up Scoob

Merry to the Max

The Night Before Christmas
Tom and Jerry

Bugs Bunny™ and Baby Finster™
Baby Buggy Bugs – LOONEY TUNES™

March 31st, 2021|0 Comments

2021 Sneak Peek: Premium

An Elevated Experience
These Keepsake Ornaments deliver the highest of quality with their premium designs and materials.

One of the most beloved holiday traditions is getting to decorate your tree just how you like it. And if your personal style calls for elegant craftsmanship and high-quality materials, premium ornaments might be just what you need.

Polish blown glass (formerly Heritage)

Sprightly Santa

Holiday Happiness

Cordial Cardinal

Beautiful Bird

Metal and more

Pull-String Moose

Stunning Snowflake

Vintage Snowman

Elegant Zebra

Ring in the Season
7th in the series.

Fanciful Fairy

Peace Dove

March 30th, 2021|0 Comments

2021 Reveal: Ornament Debut Limited Quantity Ornaments

7 limited quantity ornaments are planned for Ornament Debut, October 2-10, 2021.

Rebel Reindeer

In the Swing
Disney Mickey Mouse

Jaq and Gus
Disney Cinderella

Marvin the Martian™
Space Jam: A New Legacy™
Companion to Space Jam: A New Legacy™ ornament.

BATMAN™ The Classic TV Series

Companion to Sonic and Tails ornament.

NOTE: Available to club members one day early! Check with your local store for early event access.

March 30th, 2021|0 Comments

2021 Sneak Peek: Member Exclusives

The four Member Exclusive offerings for 2021 have been revealed.


Christmas Window 2021
(St. Nick’s Cosmic Comics)
Christmas Windows
19th in the series.

Captivating Cockatoo


Waltz of the Flowers
Nutcracker Sweet
3rd in the series.

Santa’s Sleigh

September 29th, 2020|0 Comments

2020 Dream Book Insider’s Guide (pt. 3)

Albus Dumbledore
Harry Potter™ Collection

U.S.S. Enterprise™
Tree Topper

STAR TREK™ Mirror, Mirror Collection

Galactic Battle Set
Star Wars™

Princess Leia™ and Chewbacca™
Star Wars™: The Empire Strikes Back™

 Princess Diana Returns
Wonder Woman 1984™

 A Colorful Birthday Surprise
Disney Sleeping Beauty

Elf Antics
The Elf on the Shelf®


Pokémon Pikachu

Spooky Outdoor Halloween
Ornament Set

The final two characters – Albus Dumbledore™ and Rubeus Hagrid™ – complete the Harry Potter™ storytellers collection (and performance).

The “U.S.S. Enterprise™ Tree Topper” performs an exciting light and sound performance by itself but comes to life when combined with other characters from the STAR TREK™ Mirror, Mirror Collection. The tree topper plays the opening theme of the TV show, but when combined with any of the characters from the STAR TREK™ Mirror, Mirror Collection will unlock the ending theme as well–just like you’re watching the real episode!

 The “Galactic Battle Set” of six miniature Star Wars™ filler ornaments are etched flat metal.

The “Princess Leia™ and Chewbacca™” ornament is based on a backstage shot–of the two characters sharing a caring moment–taken during the making of The Empire Strikes Back™. It is not based on a scene from the film.

The “Princess Diana Returns” ornament is based on her new battle outfit as seen in the movie, Wonder Woman 1984™.

 Keepsake Artist Robert Hurlburt designed the “Disney Princess Celebration Ornament Stand” to feature “Cinderella”.

NOTE: “Cinderella” by Keepsake Artist Orville Wilson is the first in the new Disney Princess Celebration series.

The “Something There” ornament, featuring Belle, coordinates with the “Taming the Beast” limited edition ornament. The two characters are from the same scene in which Belle sees the Beast in a whole new light.

The “A Colorful Birthday Surprise” ornament features Sleeping Beauty–with her three fairy godmothers and companions: Flora, Fauna, and Merryweather!–wearing her magical color-changing dress.

The “Oh, What Fun!” ornament, featuring Mickey and Pluto is based on the pull-string toys from yesteryear! Mickey is even designed with his classical look.

This is Keepsakes very first year featuring The Elf on the Shelf® and Pokémon ornaments.

NOTE: The little tool the elf is carrying is based on an actual The Elf on the Shelf® play kit!

The “Minion Peekbuster” plays actual minion sound effects from the films. Senior Editor Lindsay Evans listened to thousands of Minion sound effects to find the one that would be used for this ornament.

The RUBY SLIPPERS™ ornament is based on the original slippers from the classic film.

NERDY NUGGET: The iconic slippers worn by Judy Garland in the 1939 movie were stolen in 2005 from the Judy Garland Museum, and later recovered in 2018.

The Keepsake Ornament, “A Boy and His Dog,” is based on some of the very first artwork Charles Schulz did in 50’s styling.

The “1955 Lincoln Futura” ornament is based on a car that was later customized to become the Batmobile for the classic 1966 TV series.

The “Spooky Outdoor Halloween Ornament Set” is the first set of Halloween outdoor ornaments. And this is the first year Hallmark is selling official Keepsake gifts! The official Keepsake gifts include the “Keepsake Ornament Season Sign Block,” the “Serious Love of Ornament Mug,” and the “Hang Ornaments Wine Glass.”

NOTE: You can hang a miniature Keepsake ornament from the “Keepsake Ornament Season Sign Block!”

The little girl looking for Santa on this year’s Keepsake Ornament Club exclusive “Christmas Window 2020” ornament has a special connection to Nina. It’s her niece Jessica, and the stuffed animal on the ornament is her “Piggy” that she’s had since she was a baby. “Piggy” goes everywhere with her and she sleeps with it every night!

NOTE: This year’s Christmas Windows is a callback to the series beginnings, most of the series has featured storefronts, but the very first ornament in the series was a room scene.

Something There
Disney Beauty and the Beast

 Oh, What Fun!
Disney Mickey and Pluto

 Minion Peekbuster

A Boy and His Dog

1955 Lincoln Futura
Legendary Concept Cars

Christmas Window 2020
Christmas Windows
18th in the series.

June 13th, 2020|0 Comments
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