2026 Sneak Peek: Disney Dumbo
Something magically heartwarming is rolling your way…
Here’s your first look at Mrs. Jumbo’s Joy, a beautiful papercraft ornament by Keepsake Artist Gregor Benedetti, created to celebrate 85 years of Dumbo magic.
Peek inside this little wagon to see a certain big-eared dreamer in a tender moment that still melts hearts. With just a touch of circus magic, this design brings nostalgia—and a whole lot of “aww.”
Behind the bars of her rail car, Mrs. Jumbo stretches her trunk to cradle little Dumbo, a quiet moment of comfort and hope amid a challenging world.
Turn the crank to watch Dumbo rock gently in his mama’s trunk, bringing this heartfelt scene to life.
Flying onto shelves at Ornament Premiere this July.
2026 Sneak Peek: Star Wars™
Celebrate the journey of the Mandalorian and Grogu.
The Razor Crest—Din Djarin’s iconic ship—returns. Its familiar silhouette spans the galaxy once more, a vessel instantly recognizable to fans. Though the original was lost, this new ship of the same model carries forward the legacy of its predecessor, echoing the adventures that shaped the Mandalorian and Grogu’s bond.
Marked by subtle yellow stripes, this Razor Crest hints at new stories yet to unfold. Across distant reaches, it remains a steadfast companion to the duo—a symbol of their journey together.
As the new chapter begins, the Razor Crest™ lands in stores on May the Fourth.
2026 Sneak Peek: Disney
All Aboard for Holiday Adventure!
The latest Disney ornament featuring Mickey Mouse on a Disney amusement park ride is ready for takeoff. In this year’s design, Mickey is captured as an aviator on Soarin’ Around the World at EPCOT Center!
From the sparkle in his eyes to the swooping curves of the ride, every detail celebrates Mickey as he prepares for his whirlwind journey around the world. All that’s left to say is… have a nice flight!
This whimsical ornament launches at Ornament Premiere in July.
2026 Sneak Peek: Comic-Con International: San Diego (Pop Culture)
In conjunction with Comic-Con International: San Diego Hallmark provided a sneak peek of some of the pop culture ornaments that will be released in 2026.
Press Release: Hallmark Unveils 2025 Comic Con Exclusive Ornaments and Pins
KANSAS CITY, Mo. (June 25, 2025) – Hallmark is thrilled to return to San Diego Comic-Con and New York Comic Con in 2025 with an exciting lineup of special edition products, engaging booths, and complimentary giveaways. These iconic gatherings bring together passionate fans from around the world, and Hallmark is proud to celebrate fandom, creativity, and storytelling alongside them.
“Fandom is a key driver across our product categories and these fan gatherings give us the perfect stage to celebrate that passion,” said Meredith McCormick, VP of Global Licensing at Hallmark. “This year’s products and experiences are designed to connect with fans and bring their favorite characters to life in new, unforgettable ways.”
Hallmark at San Diego Comic-Con
This year during San Diego Comic-Con, July 24-27, at the San Diego Convention Center, fans can explore a wide range of coveted exclusives and limited-edition fandom collectibles available at both Hallmark booths. Items on display will be available for purchase or featured as exciting sneak peeks!
Hallmark @ Star Wars™ Pavilion – Booth #2913S: Shop Star Wars™ products and check out sneak peeks of what’s coming in 2025—plus, grab a free collectible button in our daily giveaway. The button will be new each day of convention!
Star Wars Special Edition Ornaments
Darth Nihilus™, STAR WARS: Knights of the Old Republic™ Keepsake Ornament – One of the Sith Triumvirate, the Force-consuming Lord of Hunger was introduced to Star Wars fans in a 2003 video game. This Keepsake Ornament depicts Darth Nihilus in his signature tattered robes. First sold in limited quantities on hallmark.com, a few have been held for SDCC and NYCC conventions.—Only 4,000 produced! $30 USA.
Jawa™ Vintage Figure Ornament, STAR WARS™ Keepsake Ornament – Featuring iconic vintage vinyl-cape styling, this special edition Keepsake Ornament commemorates one of the first 12 Star Wars action figures released in stores in 1978. Only 3,500 produced! $30 USA.
Star Wars Special Edition Enamel Pin:
Darth Vader™, STAR WARS™ PXL8® Enamel Pin – This special edition enamel pin depicts the Dark Lord of the Sith in a distinctive 8-bit styling. This pin also features a flip-up helmet that reveals Vader’s scarred face before he received his helmet in Star Wars: Revenge of the Sith, celebrating its 20th anniversary this year. $16.99 USA.
Star Wars special edition products will also be available for purchase at the Hallmark For All Fankind booth.
Hallmark For All Fankind – Booth #3348: Discover a diverse lineup of pop culture products spanning sci-fi, gaming, anime, and more—available for purchase alongside exciting 2025 sneak peeks. Don’t miss the exclusive button giveaway happening each day of convention!
Event Exclusive Ornaments
Trinity, THE MATRIX Keepsake Ornament – W The renowned computer hacker identified as Trinity now comes to Christmas trees from Warner Bros.’ groundbreaking film, The Matrix. For this event-exclusive Keepsake Ornament, Trinity strikes her iconic combat pose. Only 1,250 have been produced! $27 USA.
U.S.S. Enterprise NCC-1701-G, STAR TREK™: PICARD Keepsake Ornament, – The eighth Federation starship to bear the name Enterprise, this event-exclusive Keepsake Ornament is modeled after the Constitution III-class space vessel christened into duty during the final moments of the Star Trek: Picard series. Only 3,000 produced! $35 USA.
Nether Portal, MINECRAFT Keepsake Ornament – The excitement of Minecraft fills this lighted Keepsake Ornament that features a Nether Portal with a zombie piglin mob carrying a golden sword. The gateway from the Overworld to the Nether dimension is flanked by two lanterns that light up. Battery operated. Only 1,500 of this iconic Keepsake Ornament produced! $35 USA.
Cabbage Man, Avatar: The Last Airbender • Funko POP!® Keepsake Ornament – This event-exclusive Hallmark Ornament styled after beloved FUNKO Pop® collectible figures depicts the fan-favorite cabbage merchant from the animated series along with his signature produce. $18.99 USA.
Event Exclusive Pins
Superman™ & Krypto™, Superman™ Movie PXL8® Enamel Pin Set – Celebrate Superman, the latest big-screen adventure of the Man of Tomorrow and his faithful Kryptonian canine, with this event-exclusive two-pack of enamel pins in a distinctive 8-bit styling. $19.99 USA.
Snoopy, PEANUTS® PXL8® Enamel Pin – In time to mark the 75th anniversary of the beloved PEANUTS® comic strip, Charlie Brown’s iconic pal Snoopy is available as an event-exclusive pin in an 8-bit styling. $12.99 USA.
SDCC Panels
Hallmark is excited to be joining the fun at San Diego Comic-Con with a special panel this year! Join us to celebrate your favorite fandoms and get behind-the-scenes insights from the creators themselves.
Hallmark HallStars, Thursday, July 24, 1:45 p.m.-2:45 p.m.
- Step into the heartwarming world of Hallmark Media at SDCC! This panel brings together beloved Hallmark stars for a celebration of feel-good fandom. From Countdown to Christmas classics to the latest and newest Hallmark series, fans will get exclusive behind-the-scenes stories, sneak peeks of upcoming projects, and maybe even a surprise or two. Whether you’re a devoted Hallmark viewer, a Christmas movie fanatic, or just discovering the charm of Hallmark, this is your chance to ask questions, meet the stars, and celebrate the joy these films bring to audiences around the world. Moderated by TV Guide’s Damian Holbrook.
Connect to Pop Culture with Hallmark, Saturday, July 26, Noon-1 p.m.
- For generations, Hallmark has paired your favorite memories with iconic characters from movies, television and comics. Learn what goes into creating Keepsake Ornaments, itty bittys® plush characters, gift products and more from the people who make them all come to life. You’ll get sneak peeks at products for the year ahead and have a chance to win prizes!
Date, time and locations are subject to change. Be sure to check the official event schedule online or event guide at the convention for the most up-to-date information.
Hallmark at New York Comic Con
Hallmark will attend New York Comic Con, October 9-12, offering the same special edition products listed above for purchase. Other on-site activities to be announced closer to the date. Hallmark’s booth number for NYCC is 3235.
Comic Con Exclusive Product Details
The event exclusives will be sold on a first-come, first-served basis at the Hallmark booths when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.
Allotments will be divided each day of the two comic conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members. For more information on KOC membership, visit Hallmark.com/KOC.
For more information about Hallmark and our full line of pop culture-themed products offered, visit Hallmark.com or your local Hallmark Gold Crown Store.
Darth Nihilus™
STAR WARS: Knights of the Old Republic™
Jawa™ Vintage Figure Ornament
STAR WARS™
Darth Vader™
STAR WARS™
Enamel Pin
Trinity
THE MATRIX
U.S.S. Enterprise NCC-1701-G
STAR TREK™: PICARD
Nether Portal
MINECRAFT
Cabbage Man
Avatar: The Last Airbender • Funko POP!®
Superman™ & Krypto™
Superman™ Movie
Enamel Pin Set
Snoopy
PEANUTS®
Enamel Pin
2025 Reveal: SDCC/NYCC Event Exclusives
Hallmark has revealed the convention exclusive ornaments that will be offered in limited quantities at Comic-Con® International (SDCC), to be held July 24-27, 2025 in San Diego, CA., and at New York Comic Con (NYCC), set for October 9-12, 2025 in New York City.
Convention Exclusives
- Nether Portal, Minecraft
- Jawa™ Vintage Figure Ornament, Star Wars™
- Trinity, The Matrix
- U.S.S. Enterprise NCC-1701-G, Star Trek™: Picard
- Darth Nihilus™, Star Wars: Knights of the Old Republic™
Ornament Spotlight: Papercraft
Timeless treasures, modern classics
“My grandfather was a wood sculptor so my love of tactile art with natural elements began when I was young,” says Keepsake Artist Gregor Benedetti.
In papercraft, classic materials, modern design and Hallmark’s paper company history intertwine to create beautifully detailed ornaments featuring laser-cut wooden frames, layered paper scenes—and now light and sound.
“This year, Disney Pinocchio is celebrating its 85th anniversary, so we’ve added lights to make the scene glow, and I designed the wooden frame after a window in Geppetto’s workshop,” Gregor says. “And for Harry Potter™ fans, the Hogwarts™ castle features gold foil accents on the windows and torches, glowing lights and music from ‘Hedwig’s Theme.’ ”
“Timeless treasures, modern classics” 2025 Dream Book: 2
Ornament Spotlight: Disney The Haunted Mansion Collection
Welcome back, foolish mortals!
The third and final year of our Disney The Haunted Mansion Collection is here, bringing you the last two ornaments in the series and a frightfully fun new tree topper.
“We heard from our collectors that they really wanted to see the Haunted Mansion from Disneyland—and we listened!” says Keepsake Artist Orville Wilson. “I was a big fan of the ride when I visited the park myself, but I still spent a week researching the house and collecting images from every different angle so I could get all those rustic, haunted details just right.”
With interactive light, music and dialogue, this collection comes together to bring the Haunted Mansion to life…if you dare to enter. Any volunteers?
“Welcome back, foolish mortals!” 2025 Dream Book: 40
2025 Sneak Peek: New York Comic Con/Pop Culture (UPDATED)
In conjunction with New York Comic Con, Hallmark provided a sneak peek of some of the pop culture ornaments that will be released in 2025.
Disney The Nightmare Before Christmas
UPDATE (10.19.24) – Added Darth Vader’s Destroyed Helmet, Jack Skellington Nutcracker, & Nightmare Before Christmas Countdown Calendar
2024 Reveal: Macy’s Exclusive Ornaments (UPDATED)
This year’s Macy’s Thanksgiving Day Parade® will feature a 60-foot Minnie Mouse balloon for the first time ever. As the latest Disney character to join the event, this balloon will follow Mickey Mouse, Donald Duck, and Goofy as other Fab Five characters who made their debut at the event. In celebration of the balloon debut, Hallmark has joined forces with Disney and Macy’s to create two exclusive ornaments including.
Macy’s Exclusive Ornaments
Let’s Dance!, Disney Mickey and Minnie, Macy’s Exclusive Musical Ornament – A repainted version of a Keepsake Ornament inspired by a vintage toy piano, first available in 2023. Turn the crank on the ornament to see Mickey and Minnie dance along to a fun version of “Minnie’s Yoo Hoo.”
Parade Float Minnie, Blown Glass Ornament – Minnie is portrayed as a Macy’s Parade balloon wearing her signature red and white polka dots dress and bow.
UPDATE (10.17.24) – Added Parade Float Minnie.







































