Press Release: Hallmark Announces 2023 Exclusive Products for Comic Con Events
KANSAS CITY, Mo. (May 23, 2023) – Hallmark, the iconic greeting card and gift company, is proud to announce its 2023 exclusive product offerings for both San Diego and New York Comic Con. These highly anticipated events bring together fans of all ages to celebrate their love for pop culture and Hallmark is thrilled to be a part of the excitement.
“We’re excited to offer fans exclusive products that showcase their adoration for the Star Wars™, Harry Potter and other fan franchises,” said Meredith McCormick, vice president of global licensing acquisitions at Hallmark. “Our team has worked hard to create unique items that capture the essence of these worlds and the joy that fans feel when they experience it.”
Hallmark For All Fankind
As part of our ongoing commitment to all fans, you will see PopMinded by Hallmark will now be presented at events as Hallmark with the tagline “For All Fankind.” This change reflects our commitment to celebrating all fandoms and pop culture. You will still find the unique gifts, collectibles, and decor from your favorite TV shows, books, movies, comic books and more that you have come to expect from Hallmark.
Online Star Wars Exclusive Hallmark Keepsake Ornament
In celebration of the 20th Anniversary of Star Wars: The Knights of the Old Republic and the upcoming comic cons, an exclusive Hallmark Keepsake Ornament will be available online beginning Wednesday, May 24, at 10 a.m. CDT. A very limited number will also be available in person at SDCC and NYCC.
Darth Revan, Star Wars: Knights of the Old Republic™ Keepsake Ornament – $30: In 2003, Star Wars fans and video gamers were introduced to Darth Revan in Star Wars: Knights of the Old Republic, an epic game set thousands of years before events in the original film. This ornament, featuring the fallen-Jedi-turned-Sith wielding a pair of red and purple lightsabers, is the perfect addition to any tree. Event exclusive—one of just 5,000 issued.
Shop the exclusive at Hallmark.com/EventExclusives.
Comic Con Exclusive Products
Attendees will have the chance to get their hands on highly sought-after Hallmark Keepsake Ornaments and Funko Pop! Hallmark Ornaments exclusively at Hallmark’s booth during the events.
The event exclusives will be sold on a first-come, first-served basis at the Hallmark booth when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.
Krrsantan, Star Wars: The Book of Boba Fett™ Keepsake Ornament – With his towering stature and unyielding strength, Krrsantan survived a career as a gladiatorial pit fighter to become a formidable bounty hunter—one who sought to kill Boba Fett before forming an unlikely alliance with him to keep peace on Tatooine. Relive the Disney+ original series Star Wars: The Book of Boba Fett with this Christmas tree ornament featuring the fierce Wookiee mercenary. Event exclusive—one of just 3,000 issued. $30.
Boba Fett Funko Pop!, Star Wars™ Hallmark Ornament – This Christmas tree ornament features the most infamous bounty in Star Wars lore, Boba Fett, as a scaled-down ornament version of one of your favorite Funko POP! Designs. Event exclusive—one of just 1,800 issued. $15.
More Event Exclusives
The Tenth Doctor, Doctor Who™ Keepsake Ornament – This beloved tenth incarnation of the Time Lord, portrayed by David Tennant, adventured through time and space from December 2005 – January 2010 with a variety of companions. Celebrate the Diamond Anniversary of the long-running BBC series with this Christmas tree ornament featuring the Doctor holding his sonic screwdriver in his brown suit, a blue-lined tan trench coat, and cream sneakers—a repaint of the 2022 Doctor Who ornament. Event exclusive—one of just 3,000 issued. $25.
Luna Lovegood ™ Cheers for Gryffindor™, Harry Potter™ Keepsake Ornament – Loyal and supportive with a whimsical sense of self-expression, Luna Lovegood is the embodiment of kindness and encouragement. Bring Luna’s eccentric spirit to your tree with this Christmas ornament that features Harry Potter’s colorful Ravenclaw friend wearing an oversized lion’s head hat while cheering for the Gryffindor Quidditch team. Event exclusive—one of just 2,500 issued. $25.
Broly Funko Pop!, Dragon Ball Z Hallmark Ornament – This Christmas tree ornament of the menacing and powerful Saiyan villain, Broly, from Dragon Ball Z features a scaled-down version of one of your favorite Funko POP! designs. Event exclusive—one of just 1,500 issued. $15.
Allotments will be divided evenly each day of the two conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members and Canada Customers to purchase. Details to follow. For more information on KOC membership, visit Hallmark.com/KOC.
In addition to the event-exclusive products, the Hallmark booth will showcase upcoming products and sneak peeks from Hallmark’s full line of pop culture-themed products. Visit Hallmark.com/FanEvents for details on how to purchase exclusives and learn about on-site activities planned for each event released closer to the date.
For more information about Hallmark and the pop culture products offered, visit Hallmark.com or your local Hallmark Gold Crown Store.
2023 Collection: New Series
Year upon year of wonder. Begin a new tradition to your celebration with unique ornament series you can enjoy every Christmas.
Cute as a Button
1st in the series.
Each ornament in this series will feature a cute hamster using colorful buttons (of all shapes and sizes) to create things in its world.
1st in the series.
Each ornament in this series will feature a different mermaid with a beautiful fish tail each year.
Latina Holiday Barbie™ Ornament
1st in the series.
Each ornament in this series will feature the timeless style icon dressed in her festive finery.
1954 Mercury M-100
Lil’ American Trucks
1st in the series.
Each ornament in this series will feature a different miniature American truck, that has earned a special place in our lives and our memories, authentically patterned after the original vehicle. Wheels turn.
Ornament Spotlight: Disney
Hallmark Celebrates 100 Years of Disney
We are delighted to congratulate The Walt Disney Company on its first 100 years!
To honor Disney 100 Years of Wonder, our Keepsake Ornament artists have created a collection of 100th anniversary ornaments featuring beloved Disner Characters. Hallmark and Disney share a proud history dating back to 1931. when the first Disney character appeared on a Hallmark greeting card.
And in 1977, the first Disney characters showed up on Keepsake Ornaments.
Who were they? Mickey Mouse and friends, of course! Our two company founders J.C, Hall and Walt Disney, enjoved a strong business partnership and genuine friendship for many years, and we honor that today with our ongoing partnership We think our founders would be proud.
“Hallmark Celebrates 100 Years of Disney” 2023 Dream Book: 38
Ornament Spotlight: The Haunted Mansion
A Ghoulish Delight
The ghostly, ghastly Disney Parks Haunted Mansion has arrived in Keepsake form! Relive memorable moments from your trip through the eerie estate with this series featuring actual dialogue and music from the attraction.
Keepsake Studio Art Director Charles Young calls this collection a “true team effort, with the combined talent of sculptors, an editor and engineers, as well as collaboration with our partners at Disney.”
And this spirited three-year series is just getting started. Charles says, “These are the first ornaments in a collection that will take fans through favorite moments from the Haunted Mansion attraction, so stay tuned to see what supernatural moments we bring to life next.”
“A Ghoulish Delight” 2023 Dream Book: 40
Ornament Spotlight: Lil’ American Trucks
For the Love of Trucks
Keepsake Artist Alex So’s passion for vintage trucks began with a college research project.
“The 1954 Ford Mercury M-100 was the first truck that caught my eye. Its design was unique, with a brand-specific grill that really stood out, and I fell in love with it. So for me, it’s exciting to create these trucks in miniature scale, while preserving as many details as possible to capture their beauty. This series is a celebration of everyone who loves their pickup trucks.”
So what’s coming next? Alex will only say,
“You can look forward to another exquisite, iconic miniature truck!”
“For the Love of Trucks” 2023 Dream Book: 64
2023 Sneak Peek: Holiday Barbie™ Ornament
Continue the tradition of fabulous holiday fashion with this year’s Holiday Barbie ornament, featuring the timeless style icon dressed in her festive finery. Inspired by the 2023 Holiday Barbie doll.
2023 Sneak Peek: Barbie™
Happy National Barbie Day! It’s perfect timing for a sneak peek of this Crystal Barbie™ Ornament that celebrates the 40th anniversary of the 1983 Crystal Barbie Doll. Available beginning Ornament Premiere in July.
2023 Reveal: Super Bowl LVII Champions, Kansas City Chiefs
The Kansas City Chiefs are Super Bowl LVII champions! This commemorative Keepsake ornament is the perfect way to display your pride for Chiefs Kingdom. Remember the epic victory as the Chiefs brought home their third Super Bowl win—the second in four years! Don’t wait long—supplies are limited.
Available at participating Hallmark Gold Crown Stores and on Hallmark.com
2023 Sneak Peek: Sustainability, Diversity & Inclusion
2023 Reveal: Keepsake Celebrations
Celebrate special moments, capture important memories, and nurture meaningful relationships as they happen throughout the year with Keepsake Celebration ornaments.
Each of the twenty-two designs makes the perfect unique and customizable gift to commemorate life’s milestone occasions.