Latest News: Premiere2018-03-12T17:38:16-06:00

Press Release: Hallmark Spreads Holiday Cheer with Keepsake Ornament Premiere, July 9-17

The first Keepsake Ornament event of the year debuts 250 new releases in Hallmark’s 2022 collection and celebrates the magic of Christmas in July

KANSAS CITY, Mo. (July 8, 2022) – The countdown to the holiday season is here, and Hallmark is excited to celebrate the magic of Christmas in July during its Keepsake Ornament Premiere, July 9-17. The first Keepsake Ornament event of the year debuts 250 new releases in Hallmark’s 2022 collection and gives consumers a chance to celebrate traditions and share meaningful moments as they browse the all-new line of specialty ornaments.

New releases from the 2022 collection include fan favorites from movies and TV like E.T. and Star Wars™, along with new series ornaments and more than 50 continuing series products. From ornaments that capture the passions and personalities of loved ones, to personalized ornaments that commemorate life’s special occasions, Hallmark’s Keepsake Ornaments offer something for everyone.

“The Keepsake Ornament line debuted nearly 50 years ago, and Hallmark is proud to continue offering unique, specialty ornaments that spark connection and celebrate togetherness,” said Nicole Reid, vice president of ornaments, gifts and specialty retail at Hallmark. “From celebrating longstanding traditions to helping families create new ones, Keepsake Ornament Premiere is a great time to share in the merriment of the holiday season with loved ones.”

Hallmark’s new Keepsake Ornaments are available to shop at Hallmark Gold Crown stores nationwide and online beginning July 9. Keepsake Ornament Club members can enjoy early in-store shopping beginning July 8, in addition to other great perks like special savings, access to exclusive ornaments, and the chance to connect with fellow members. Join today and take advantage of these membership perks before 2022 membership enrollment closes on July 31.

Everyone who shops during the Keepsake Ornament Premiere, July 9-17, can enjoy event-only offers and Crown Rewards Bonus Points, including a FREE Young Santa Tote Bag or FREE Rocking Horse Memories Special Edition Keepsake Ornament valid while supplies last at participating Hallmark stores.

New ornaments debuting at the Keepsake Ornament Premiere include the following:

E.T. The Extra-Terrestrial, 40th anniversary ornament with light and sound – Fans of the timeless film can give E.T. a very special home on their Christmas tree this year. The beloved extra-terrestrial who discovered the joy of Earth, candy and the friendship of human children has tugged on heartstrings for generations of fans. Celebrate the movie’s 40th anniversary with this delightful likeness of the intelligent creature from outer space. Press the button to see his chest glow red and hear iconic phrases spoken by Elliott’s alien friend.

Grogu™ Greetings, Star Wars™: The Mandalorian™ ornament with sound and motion – They say the best things come in small packages, and what could be better than the gift of Grogu? This Christmas tree ornament features the mysterious little Force-sensitive child from the Star Wars original series “The Mandalorian,” streaming only on Disney+, sitting inside a festively wrapped box. Press the button to watch Grogu move and babble as he holds a gingerbread cookie that’s decorated like one of his favorite snacks, a Sorgan™ frog.

Raccoon Mario, Super Mario™, 1st in Powered Up with Mario series ornament – Power up the holidays with this Raccoon Mario Christmas ornament, the first ornament in the new Powered Up with Mario series. In brilliant color and detail, it depicts Mario in his raccoon form after acquiring the Super Leaf in the beloved “Super Mario Bros.™ 3″ video game.

The Iron Throne, Game of Thrones™ musical ornament – Stake your claim as the rightful heir to the Iron Throne with this “Game of Thrones” Christmas tree ornament. The battery-operated decoration plays part of the iconic theme song from HBO’s hit series, which follows the story of several powerful families and their fight for control of the Seven Kingdoms.

Young Santa, 1st in the series ornament – What was Santa Claus like before he grew into the jolly old elf we all know and love today? The first in a fun new series, this Christmas tree ornament gives a glimpse at Young Santa and his puppy dog pal as he first receives his iconic red suit.

Twelve Drummers Drumming, 12th and Final in the Twelve Days of Christmas series ornament – Collectors can complete their “Twelve Days of Christmas” ornament collection with this year’s joyful finale. The little drummer boy holds mallet-style drumsticks to play his drum, which displays the number “12.” The edge of the drum features music notes and lyrics of the classic Christmas carol.

North Pole Tree Trimmers, 10th in the series ornament – Deck the halls with some help from this cute little elf. The 10th ornament in the North Pole Tree Trimmers series features one of Santa’s helpers testing out a colorful new nutcracker with a walnut that’s wrapped in a red bow.

A Pony for Christmas, 25th in the series ornament – Celebrating 25 years of the beloved series, ride into holiday fun with this year’s A Pony for Christmas ornament, which depicts a teddy bear wearing a party hat as he rides his carousel horse. The 2022 design features metallic gold painted accents, a yarn tail and wheels that really turn.

The entire 2022 Hallmark Keepsake Ornament lineup includes nearly 450+ ornaments to help bring people closer together to celebrate the season, capture memories and turn the Christmas tree into a beloved holiday experience the whole family will enjoy. Click here to view the 2022 Dream Book and explore all of Hallmark’s new Keepsake Ornaments.

For more information about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit www.Hallmark.com. Save the date for Hallmark’s Keepsake Ornament Debut, Oct. 8-16, as 150 more ornaments are released.

About Hallmark Keepsake Ornaments

In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born.

When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.

Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.

E.T. The Extra-Terrestrial
40th Anniversary

Grogu Greetings
Star Wars™: The Mandalorian™

Raccoon Mario
Powered Up with Mario
1st in series.

The Iron Throne
GAME OF THRONES™

Young Santa
1st in the series.

Twelve Drummers Drumming
Twelve Days of Christmas
12th and Final in the series.

North Pole Tree Trimmers
10th in the series.

A Pony for Christmas
25th in the series.

July 8th, 2022|0 Comments

2022 Reveal: Ornament Premiere Limited Quantities

9 limited quantity ornaments are planned for Ornament Premiere, July 9-17, 2022.

Spruced-up Pets
Puppy Love/Mischievous Kittens

Father Christmas’s Reindeer
Companion to Father Christmas ornaments.

A Pony for Christmas
25th Anniversary
Special Edition

Lady Tufted Titmouse
The Beauty of Birds

Great Northern EP-5
LIONEL® Trains

Happy 100th, Charles M. Schulz!
The PEANUTS® Gang

Hades
Disney Hercules

Jessie and Bullseye
Disney•Pixar Toy Story/Precious Moments

Luna Lovegood™
Harry Potter™

NOTE: Available to club members one day early! Check with your local store for early event access.

April 14th, 2022|0 Comments

2022 Sneak Peek: Twelve Days of Christmas

Twelve Drummers Drumming
Twelve Days of Christmas
12th and Final in the series.

Let’s ‘drum’ up a little excitement for retired artist Edythe Kegrize’s Twelve Drummers Drumming ornament, the 12th and Final in the Twelve Days of Christmas series! Available at Ornament Premiere in July.


NOTE: Not technically a sneak peek for the KOC anymore, but will be a sneak peek for everyone else!

April 1st, 2022|0 Comments

2022 Sneak Peek: Super Mario™

Raccoon Mario
Powered Up with Mario
1t in the series.

Power up for Mar10 Day! If you’re a fan, you probably know that today’s date spells out MAR10. It’s perfect timing for a sneak peek of Raccoon Mario, the first ornament in the Powered Up With Mario series. Designed by Orville Wilson, it soars into stores and online for Ornament Premiere in July, so plan on racing to the event to pick yours up.

March 10th, 2022|0 Comments

2022 Reveal: Dream Book Covers (UPDATED)

Let the countdown begin!

Three days until the reveal of the 2022 Dream Book covers! Who’s excited?

The Dream Book will be available online and at local Hallmark Gold Crown store beginning April 14.

The KOC exclusive Dream Book will arrive in your Dream Box which starts shipping at the beginning of April. Just like last year, KOC members will receive an exclusive wrapped cover of the Dream Book, featuring gold foil.

The contents of both books are exactly the same, so the Wish List is exactly the same as well.

We cannot wait for you to discover the 2022 line up of Keepsake Ornaments and carry on your traditions of looking through the Dream Book with your loved ones

2022 In-Store Dream Book Cover Reveal

2022 KOC Exclusive Dream Book Cover
Featuring KOC members in honor of the KOC’s 35th Anniversary!


Ornaments Featured on In-Store Dream Book Cover

Frosty Friends
43rd in the series.

Christmas Cupcakes
Premium Collection

Raccoon Mario
Powered up with Mario

1st in the series.

Gnome for Christmas
2nd in the series.

Snow Buddies
25th in the series.

2022 Snowflake

Young Santa
1st in the series.

Brilliant Belle
Disney Beauty and the Beast

Santas Forest Friends

The Griswold Family Christmas Tree
National Lampoon’s Christmas Vacation

UPDATE (03.02.22) – TWO days until the reveal of the 2022 Dream Book covers! (Updated images added to the carousels.)
UPDATE (03.03.22) – ONE more day until the reveal of the 2022 Dream Book covers! (Updated images added to the carousels.)
UPDATE (03.04.22) – TODAY is the day! Now introducing…the 2022 Dream Book covers. (Updated images added to the carousels.)

March 1st, 2022|2 Comments
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