Latest News: Premiere2018-03-12T17:38:16-06:00

Local Club News: 2022 KOC Enrollment is open now!

Here is the latest Club communication that was received today.

Dear Local Club Presidents,

2022 Keepsake Ornament Club enrollment is now open! Join us for a year of community, fun, and Keepsakes! Members receive $130 in exclusive benefits for $49.99 USD (plus tax or fees).

Enrollment is open NOW through July 31, 2022, with benefits lasting through December 31, 2022.

You deserve to be rewarded for your love of Keepsake Ornaments!

Benefits include:

    • $30 in Exclusive Coupons
      Join by January 15 to receive all club mailings, each including a $5 off $10 coupon that can be used on anything, in-store or online.
    • 2022 Dream Box
      Our gift to you! Stuffed full of members-only goodies and the KOC-exclusive Dream Book, Dream Boxes begin shipping in April and are valued at $100.
    • Early Access to Shop
      KOC members get first dibs to shop our ornament release events early at participating stores, where you’ll get early access to shop all ornaments (including limited quantities), event offers, and more!
    • Member-Exclusive Ornaments
      Our artists created four designs just for 2022 members! Two releasing at Ornament Premiere and two releasing at Ornament Debut.

      • Ornament Premiere 2022
        • Indian Ring-Necked Parakeet
        • Christmas Window 2022, 20th in the series.
      • Ornament Debut 2022
        • Mouse King, 4th in the Nutcracker Sweet series.
        • Cookie Jar Surprise – Set of 3 ornaments. Open the snowman’s hat to find two cookie characters inside. A few lucky collectors will receive a special colorway!

Indian Ring-Necked Parakeet

Christmas Window 2022
(Lily’s Flower Shop)
Christmas Windows
20th in the series.

Mouse King
Nutcracker Sweet
4th in the series.

Cookie Jar Surprise
Set of 3 ornaments

    • Monthly email newsletters, exclusive access to KOC Facebook group, free ornament and more!

Learn more or join today by visiting the Keepsake Ornament Club, by filling out an application and submitting it to your local Hallmark Gold Crown store, or by calling 1-800-HALLMARK (1-800-425-5627).

Looking forward to having you and your local club members in our KOC family for another year of fun!


The KOC Team

November 4th, 2021|0 Comments

Press Release: Hallmark Launches Excitement of Holiday Season With 2021 Keepsake Ornament Premiere

Hundreds of exciting ornaments and decorations offered to celebrate cheer, connections ahead of holidays

KANSAS CITY, Mo. (July 9, 2021) – In an exciting kickoff to the upcoming holiday season, Hallmark invites fans and collectors to get a first look at more than 250 new Hallmark Keepsake Ornaments that will make their debut during the annual Keepsake Ornament Premiere beginning July 10, 2021, at Hallmark Gold Crown stores nationwide and online at The annual event gives consumers a chance to celebrate the magic of Christmas in July through carefully crafted Keepsake Ornaments from the all-new 2021 line.

“Last holiday season was different than many of us could have expected, so this year we have a lot to look forward to. Ornament Premiere is a great way to start spreading holiday cheer with loved ones and commemorating special memories from this year – because it’s never too early to start getting in the holiday spirit,” said Nicole Reid, vice president – ornament and gift. “We are honored to be part of special holiday traditions amongst friends and families and feel these exclusive ornaments will create even more cherished memories.”

The entire 2021 Hallmark Keepsake Ornament line includes nearly 500 ornaments to help bring people closer together to celebrate the season, capture memories and turn the Christmas tree into a beloved holiday experience the whole family will enjoy.

Some highlights of the new Keepsake Ornaments making a debut at the Ornament Premiere include:

Sheldon Cooper™ as The Flash™, The Big Bang Theory™ Ornament With Sound – Relive the hilarious scenes as the gang dresses up like the Justice League for a New Year’s Eve costume party with this Christmas tree ornament. Press the button to play some of Sheldon’s iconic phrases from that unforgettable episode of The Big Bang Theory.

The One With All The Thanksgivings, Friends Ornament With Sound – Reminisce about one of the most hilarious moments from Friends when you display this Christmas tree ornament. In an effort to cheer up Chandler, Monica wears a turkey on her head—complete with a fez and sunglasses. When you press the button to play the audio clip from the show, you’re sure to proclaim your love… just as Chandler did on that fateful Thanksgiving Day.

Super Nintendo Entertainment System™ Console Ornament with Light and Sound – Recall hours spent sitting in your bean bag chair parked in front of the television, video game controller in hand. Nothing mattered except defeating Bowser and ultimately completing the entire “Super Mario World™” game. This ornament lights up and plays the familiar music and sounds of the iconic video game.

I Want My MTV! Ornament – Head bang and strum your air guitar as you hang this Christmas tree ornament. The classic MTV logo design stirs memories of music videos chronicled by VJs for our personal viewing pleasure. Fans will be amped to celebrate the 40th anniversary of the MTV Brand when they press the button to see it light up and play music from the original theme song.

Stocking Stuffers, 1st in the series – Be sure your stockings are hung with care with this new series of Christmas tree ornaments featuring festively-stuffed stockings, each designed by a different Keepsake Studio Artist. As the first ornament in the Stocking Stuffer series, Nina Aubé shares a cute vision of holiday harmony with her striped snowflake stocking that hosts family pets, including a puppy, kitten, hamster, bunny rabbit and a cockatiel perched atop a candy cane.

Plus, shop Hallmark’s wide array of classic Christmas characters. From Santa Claus and the North Pole, to snowmen, elves, nutcrackers and more, Hallmark Keepsake Ornaments has the perfect ornaments to make your tree full of holiday cheer and special memories.

For more information about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit

About Hallmark Keepsake Ornaments

In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born.

When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.

Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.

Sheldon Cooper™ as The Flash™
The Big Bang Theory™

The One With All The Thanksgivings

Super Nintendo Entertainment System™ Console

I Want My MTV!

Stocking Stuffers 
1st in the series.

July 9th, 2021|0 Comments

2021 Reveal: Ornament Premiere Limited Quantities

11 limited quantity ornaments are planned for Ornament Premiere, July 10-18, 2021.

Santas From Around the World

Father Christmas’s Reindeer
Companion to Father Christmas ornaments.

Ten Sweet Years
Cookie Cutter Christmas
10th Anniversary
Special Edition

Sweet Reindeer Treat
Christmas Cupcakes

Lady Evening Grosbeak
The Beauty of Birds

Cinderella and Fairy Godmother
Disney Cinderella/Precious Moments

Disney Fantasia

All Tangled-Up

1971 AMC Javelin AMX
50th Anniversary

221 New York Central “Empire State” Locomotive
LIONEL® Trains

Star Wars™: Rogue One™

NOTE: Available to club members one day early! Check with your local store for early event access.

March 30th, 2021|0 Comments

2021 Reveal: Dream Book Covers (UPDATED)

The countdown is ON! Three days until the reveal of the 2021 Dream Book covers! Who’s excited?

The Dream Book will be available online and at your local Hallmark Gold Crown store beginning April 15. We can’t wait to share it with you!

The KOC exclusive Dream Book will arrive in your Dream Box which begins shipping in April! And just like last year, KOC members receive an exclusive wrapped cover of the Dream Book, featuring gold foil and die-cut in the shape of a wreath! The die cut wreath peeks through to the in-store Dream Book cover underneath. The contents of both books are exactly the same, so the Wish List is exactly the same as well.

2021 In-Store Dream Book Cover

2021 KOC Exclusive Dream Book Cover

Fanciful Fairy
Premium Collection

Sweet Lil’ Starfish

Merry Lil Mickey

Merry Lil’ Minnie

Sweet Decade
2nd in the series.

Toymaker Santa
22nd in the series.

A Snuggly Stocking
Petite Penguins

6th in the series.

I Want a Hippopotamus for Christmas

Stocking Stuffers
1st in the series.

Gnome for Christmas
1st in the series.

Colorful Toy Soldier

Dressed Up Dog

Sugarplum Fairy

Mermaid Barbie™

Sweet Santa

Rocking Horse Memories
2nd in the series.

UPDATE (03.03.21) – TWO days until the reveal of the 2021 Dream Book covers! (Updated images added to the carousels.)

UPDATE (03.04.21) – ONE more day until the reveal of the 2021 Dream Book covers! (Updated images added to the carousels.)

UPDATE (03.05.21) – TODAY is the day! Now introducing…the 2021 Dream Book covers. (Updated images added to the carousels.)

March 2nd, 2021|3 Comments
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