More than 250 all-new ornaments arrive in Hallmark Gold Crown® stores and Hallmark.com for Keepsake Ornament Premiere Event starting July 13
KANSAS CITY, Mo. (July 11, 2019) —Join us for more than 250 new Hallmark Keepsake Ornaments that will be released during the annual Keepsake Ornament Premiere Event beginning Saturday, July 13, at Hallmark Gold Crown® stores nationwide and online at Hallmark.com. The annual event gives consumers a first chance to purchase Keepsakes Ornaments from the all-new 2019 line and experience the magic of Christmas in July.
“There is something magical about this time of year. We are excited to show Keepsake Ornament fans this year’s new line of ornaments in our collection—lots of fun surprises,” said Nicole Reid, general manager for Hallmark Keepsake Ornaments. “Every year, our artists create the most amazing ornaments that help people celebrate the special times in their year, and the special people in their lives.”
The entire 2019 Hallmark Keepsake Ornament line includes more than 500 ornaments to help people capture memories, celebrate milestones, and turn the Christmas tree into a holiday experience the whole family will enjoy. More than half the new line will be available at Ornament Premiere.
At Ornament Premiere, consumers will find two brand-new Keepsake Ornament series and can take advantage of the best offers of the year, which run through July 21. Shoppers will also find ten limited-quantity ornaments, available exclusively in Hallmark Gold Crown stores.
New Harry Potter™ Keepsake Ornament Storytellers and Tree Topper
Hogwarts™ comes home. Relive the story of Harry Potter and the Sorcerer’s Stone with Hallmark’s newest Storytellers collection. For 2019, Hallmark is expanding their offering of Keepsake Storytellers Ornaments with three favorite characters from the Wizarding World: Harry Potter™, Hermione Granger™, and Ron Weasley™. This innovative technology allows each ornament to give consumers a fun show on its own, but when other Storytellers ornaments from the collection are added, they’ll unlock more interactive performances. The new Harry Potter™ collection features three ornaments, sold separately, that together play an epic light and sound performance from the feature film, Harry Potter and the Sorcerer’s Stone. To add even more enchantment from Hogwarts™, Hallmark Gold Crown will also be offering a coordinating interactive Christmas tree topper featuring the score from “Hedwig’s Theme.”
Introducing New Sesame Street® Ornaments
Hallmark proudly welcomes the characters of Sesame Street® to the 2019 Keepsake Ornament collection. For the first time Keepsake Ornaments will feature favorite characters from the beloved children’s program for the holidays. To commemorate the 50th Anniversary of Sesame Street®, Hallmark will offer two ornaments at the July Ornament Premiere event, Big Bird and Cookie Monster, followed by an additional Elmo ornament at the October Ornament Debut event, October 5th.
First in Series Ornaments
Hallmark Keepsake Ornaments is excited to introduce two additional series at Ornament Premiere perfect for starting new traditions in 2019.
“Holiday Parade,” crafted by artist Tammy Haddix, will feature a different festively-decorated parade vehicle each year to add to the series. The series will begin with a retro red pickup truck featuring a bottle brush tree from Tammy’s Tree Farm ready to deliver a payload of Christmas spirit.
“Cozy Lil’ Critters,” crafted by Nina Aubé, will feature charming miniature birds all bundled up for warm winter fun. This year’s ornament shows a miniature bird in a matching scarf and stocking cap perched on a snow-capped branch.
For more information about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit Hallmark.com.
*NOTE: Hermione Granger™ and Elmo will be released on October 5 as part of Ornament Debut.
10 limited quantity ornaments are planned for Ornament Premiere, July 13-21, 2019.
Seven of the eight 2018 Member Exclusive Product Shop ornaments are still available. KOC Members can now order a second of any of these designs.
Available on Hallmark.com or
by calling 1-(800)-HALLMARK
Six of the Member Exclusive offerings for 2019 have been revealed.
Two of the Member Exclusive offerings for 2019 have been revealed.
Sugar Plum Fairy (2019)
1st in the Nutcracker Sweet series.
For her new limited-series ornament collection, Edythe Kegrize delved into her memories watching the ballet. “I went to this ballet several times as a child and loved the colorful, elaborate costumes and creative set designs. I still enjoy the music each Christmas,” Edythe recalls. Each ornament in her new Nutcracker Sweet series will feature a character from the famous ballet. Edythe describes them as “sweet, simple forms and inspired by clothespin dolls and simple wooden ornaments from Germany. The colorful costumes will have fabric, crystals and other attachments for a more handcrafted quality.”
Christmas Window 2019
(North Pole Creamery)
17th in the Christmas Windows series.
For the next ornament in her Christmas Window series (17th), Tammy Haddix didn’t have to look far for inspiration. “My window ornaments are always inspired by my boys and the things they like,” Tammy says. And the watchful observer just might recognize an old friend on next year’s ornament. “Since my pet shop window ornament, I’ve always included a little spaniel dog. And I’ve always wanted to create the scene of a boy getting a small ice cream cone for the dog! This sweet dog is his best friend, just like my Baxter, our labradoodle, is for my boys.” Tammy hopes next year’s window brings back fond memories of the ice cream shops of yesteryear. “I sure know I was craving ice cream as I sculpted it!”