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Latest News2024-04-23T08:41:12-06:00

The 2026 Dream Book is Here!

2026 Dream Book

The wait is over—the 2026 Dream Book has arrived.

Take a first look inside and start planning the moments you’ll celebrate this season. Each page is filled with this year’s Keepsake Ornaments, from cherished series and timeless holiday icons to fan-favorite licenses and thoughtful finds for everyone on your list.

Dive in, explore, and let the inspiration begin.

Download a PDF of the Dream Book


Dream Book – An annual publication that features a majority of the Keepsake collection for a given year.

April 10th, 2026|0 Comments

2026 Reveal: Dream Book First Look (UPDATED)

Sneak peeks from the 2026 Dream Book, as shared by Hallmark. Captured during the Dream Book photography shoot, these behind-the-scenes moments—along with the videos linked below—offer a glimpse of the magic inside. The 2026 Dream Book arrives in stores and online on April 24!

2026 Dream Book Cover

Father Christmas and Companion

Miniatures

Making Memories

The Night Before Christmas

Mrs Jumbo’s Joy

UPDATE (03.02.26) – Father Christmas 23rd in the series; Father Christmas (Black) & Father Christmas’s Reindeer
UPDATE (03.11.26) – Miniatures: Howliday Helpers, 3rd in the series; A Frosty Lil’ Friend; Cozy Lil’ Critters, 8th in the series; A Sweet Treat, 11th in the Petite Penguins series; Sweet Mrs. Claus; & Festive Fondue
UPDATE (03.21.26) – Welcoming Wreath, 19th in the Making Memories series.
UPDATE (03.24.26) – 2026 Dream Book cover reveal featuring Stunning Santas, 1st in a new series.
UPDATE (04.02.26) – The Night Before Christmas
UPDATE (04.07.26) – Mrs. Jumbo’s Joy, Disney Dumbo, 85th Anniversary

April 9th, 2026|0 Comments

2026 Sneak Peek: Disney Dumbo

Mrs. Jumbo’s Joy
Disney Dumbo
85th Anniversary

Something magically heartwarming is rolling your way…

Here’s your first look at Mrs. Jumbo’s Joy, a beautiful papercraft ornament by Keepsake Artist Gregor Benedetti, created to celebrate 85 years of Dumbo magic.

Peek inside this little wagon to see a certain big-eared dreamer in a tender moment that still melts hearts. With just a touch of circus magic, this design brings nostalgia—and a whole lot of “aww.”

Behind the bars of her rail car, Mrs. Jumbo stretches her trunk to cradle little Dumbo, a quiet moment of comfort and hope amid a challenging world.

Turn the crank to watch Dumbo rock gently in his mama’s trunk, bringing this heartfelt scene to life.

Flying onto shelves at Ornament Premiere this July.

April 7th, 2026|0 Comments

2026 Sneak Peek: Star Wars™

The Razor Crest™
Star Wars: The Mandalorian & Grogu™

Celebrate the journey of the Mandalorian and Grogu.

The Razor Crest—Din Djarin’s iconic ship—returns. Its familiar silhouette spans the galaxy once more, a vessel instantly recognizable to fans. Though the original was lost, this new ship of the same model carries forward the legacy of its predecessor, echoing the adventures that shaped the Mandalorian and Grogu’s bond.

Marked by subtle yellow stripes, this Razor Crest hints at new stories yet to unfold. Across distant reaches, it remains a steadfast companion to the duo—a symbol of their journey together.

As the new chapter begins, the Razor Crest™ lands in stores on May the Fourth.

April 7th, 2026|0 Comments

2026 Video: Ornament Insights (Cinderella Castle Tree Topper)

Relive incredible Disney memories with a tree topper that tops them all—a recreation of the iconic Cinderella Castle at the entrance of Walt Disney World Magic Kingdom. The sounds of fireworks and music will take you back to your favorite moments there…and might just give you goosebumps! (The good kind.)

Watch the video

Cinderella Castle Tree Topper
Walt Disney World Magic Kingdom

Find this incredible, show-stopping tree topper at your favorite Gold Crown store or Hallmark.com this July during Keepsake Ornament Premiere.

April 7th, 2026|0 Comments

2026 Video: Ornament Insights (A Charlie Brown Christmas)

You hear the opening chords on the piano, and your heart just melts. That’s what it’s like to love “A Charlie Brown Christmas.” And if you’ve made watching this movie your favorite way to kick off the holiday season, this is definitely the Keepsake Ornament for you!

This ornament actually plays the entire video clip you see here, sound included. So you can watch it again and again, all season long.

Watch the video

A Charlie Brown Christmas
The PEANUTS® Gang

Find it at your favorite Gold Crown store this October at Keepsake Ornament Debut or at Hallmark.com.

April 7th, 2026|0 Comments

2026 Sneak Peek/Double Take

Here are a few more sneak peeks and a few double takes from the 2026 Keepsake Ornament line.

Cozy Critters
1oth in the series.

Black-Billed Magpie
The Beauty of Birds
22nd in the series. 

The Night Before Christmas

Vintage Santa

Baby’s First Christmas

Heirloom Angels

11th in the series.

Merry Pickleball

April 4th, 2026|0 Comments

2026 Sneak Peek: The Night Before Christmas

The Night Before Christmas

Not a creature was stirring… but some were peeking.

So here’s a first look at this year’s The Night Before Christmas ornament.

This design captures Santa mid-delivery, with a softly glowing tree and the quiet magic of Christmas Eve—all in one charming scene, inspired by the classic verse we all know and love.

The ornament will be available beginning at Ornament Premiere this July.

April 2nd, 2026|0 Comments

Artist Insight: In The Studio with Adan Chung

Adan Chung
Hallmark Artist

The Keepsake Studio caught up with Hallmark Artist Adan Chung to talk about what’s ahead in 2026 and to share a look at an ornament he designed for this year.

Adan: “Honestly, I’m not sure! The first design of mine that became a Keepsake Ornament was 2010’s Smiling Soldier, sculpted by Kristina Kline (now Gaughran). So I probably started designing that one in 2008. Throughout the years, I’ve been called in for multiple brainstorming sessions with the Keepsake Studio. The first ornament I was totally responsible for was 2020’s Grandma Got Run Over By A Reindeer.

I started working for Hallmark back in 2005 in the Greetings Studio. After about 2 years on that team, I moved over to Gifts where I stayed for 6–7 years. After that, I moved over to the Hallmark Ornaments team and have been there ever since!”

Adan: “I have an older brother with whom I shared a room with while growing up. We’re a year and a half apart in age, and we’re roughly the same size in physique. My brother moved away for college during his sophomore year, but our room was still “our” room—two beds, two dressers, etc. One day, he was getting ready to head back to school. I walked into our bedroom and saw a pair of black dress pants hanging off the foot of my bed. I looked over at my brother, as he was casually doing whatever he was doing, picked up the pants and tossed them on his bed. He looks over at me and asks me what I’m doing, to which I respond that those pants aren’t mine. He says that they aren’t his either. The tossing goes back and forth a few times, with mounting frustration on both our parts. I ended up giving up and walking away.

My brother eventually returned to school and, a few days later, I was pulling a pair of pants out of my dresser when I spotted the dress pants conveniently folded and placed under another few pairs of my pants. How dastardly! I took those pants and jammed them into his dresser. If memory serves me, I believe I brought those pants up in a phone conversation, and my brother busted out laughing.

Over the next decade or so, those pants would find their way into each of our possessions when we least expected it. Whenever he came home or when I went to visit him, the pants would come along. Both of us tried to find clever ways to sneak those pants into the other’s luggage or stash them somewhere in the house. We would wait until after the last-minute check before leaving for the airport to quickly stuff them in the luggage. We would employ the help of other family members to distract each other, wewould use the pants as “packing peanuts” when we sent each other birthday or Christmas gifts, and sometimes the pants WERE the gift.

It all ended when, eventually, I needed a pair of black slacks. I didn’t have a pair that I wore for special occasions, but I remembered I had the pants! Would they fit after all these years? I wasn’t exactly the same size as when these shenanigans started. I pulled them out and looked them over. For all the pants had been through, they were still in good condition! I tried them on and, lo and behold, they fit great! So, obviously, there’s no way those were mine to begin with!”

Cozy Critters
10th in the series.

Adan: “Oh, that would have to be Cozy Critters #10! This ornament is a chubby, little Purple Finch sitting on a branch, enjoying a brisk winter breeze. I inherited this series, so I approached this design trying to retain as much of the existing feel as I could, while still bringing in my own artistry.

I knew the series featured North American birds in winter, so I first had to decide which bird to do. I did some research, came up with a list and picked one that seemed to fit well with the series. All the previous ornaments featured a bird, branch and clothing, so I wanted to keep all those pieces. But I have an animation background, so I decided to add a little bit of expression to the bird’s face. I designed it with closed eyes and a great big smile! I also wanted the scarf flowing as if the bird were enjoying a gust of wind blowing past. I chose the colors, drew the sculpt from a bunch of different angles, then started on the approval process. It was so fun seeing the paint colors and details when the first samples arrived. That part always feels like magic—voilà!

April 1st, 2026|0 Comments

2026 Sneak Peek: Disney

Prepare for Liftoff
Disney Mickey Mouse

All Aboard for Holiday Adventure!

The latest Disney ornament featuring Mickey Mouse on a Disney amusement park ride is ready for takeoff. In this year’s design, Mickey is captured as an aviator on Soarin’ Around the World at EPCOT Center!

From the sparkle in his eyes to the swooping curves of the ride, every detail celebrates Mickey as he prepares for his whirlwind journey around the world. All that’s left to say is… have a nice flight!

This whimsical ornament launches at Ornament Premiere in July.

March 30th, 2026|0 Comments
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