Press Release: Hallmark Introduces Limited Availability Products for 2018 Events

Hallmark Keepsake Ornaments, itty bittys® and gifts among items planned at three events

KANSAS CITY, Mo. (June 19, 2018) — PopMinded by Hallmark will continue its participation in the nation’s largest pop culture fan gatherings later this year with limited quantities of products and collectibles inspired by iconic characters and developed for exclusive availability at three events.

PopMinded, which debuted in 2016, is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products available only through convention pop-up stores.

Hallmark Keepsake Ornament designs, itty bittys® plush characters, and other gift items will be sold in limited quantities at the three events remaining on their 2018 convention calendar:

• Comic-Con International San Diego, to be held July 19-22 in San Diego, California
• The Official 2018 Star Trek Convention, scheduled Aug. 1-5 at the Rio Suites Hotel in Las Vegas. (Star Trek exclusives only)
• New York Comic Con, set for Oct. 4-7 at the Jacob K. Javits Center in New York City.

Limited Availability items include:

Star Wars™

Marvel Comics

Additional pop culture content:

An expanded line of PXL8® style collectible enamel pins featuring 8-bit renditions of favorite characters will debut at PopMinded events in 2018. The pins, available while supplies last, will include three different two-packs of PXL8 pins featuring fan-favorite couples:

These pins, first made available at Emerald City Comic Con in Seattle, Wash., will be sold at Comic-Con International San Diego and New York Comic Con.

In addition to the sets, PopMinded will offer the following Convention Exclusive PXL8® style collectible enamel pins:

A limited number of 2018 exclusive Keepsake Ornaments will be available for sale later this year to members of the Keepsake Ornament Club. Information for joining the club can be found online at Hallmark.com/KOC

At the end of the 2018 convention season in October, any remaining stock of the year’s exclusives may be made available for sale online. Check for details at PopMinded.com

Additional details about prices and daily allocations for each exclusive product as well as activity plans for each event will be announced closer to the respective convention dates. Look for additional non-exclusive Hallmark pop-culture products including greeting cards to be available at each event.