The Keepsake Studio spoke with Hallmark Artist Sam Bassett.

Sam: “Thank you! I’m incredibly grateful for the chance to join the Keepsake Studio. It’s a team with such a rich legacy of craftsmanship and creativity. I don’t take that lightly. I’m especially excited to be part of something that becomes a meaningful tradition in peoples’ lives. Honestly, it’s kind of amazing that we get to do this for a living. We create things that spark joy and help people celebrate the memories that matter most—that’s a pretty great gig.”

Sam: “I started at Hallmark in the Greetings Studio in 2005, working on birthday, wedding, anniversary and baby cards. From there, I moved through several seasonal and everyday departments, gaining a broad perspective on the business. I later joined the expanded Trends Studio, where I focused on color strategy, style guides, collection building and microtrends. While there, I helped develop the publishing arm of the studio. After that, I transitioned to New Media Studios, where I worked on a variety of visual storytelling projects for Hallmark involving photography and video. Each role has shaped how I approach creative collaboration, and now I’m excited to bring that experience to the world of Keepsake Ornaments.”

Sam: “Outside of work, I love bicycling. It’s my favorite way to see the city, clear my head and stay active. I especially enjoy riding with my two sons, Oscar and George. It’s become one of our favorite ways to explore, spend time together and make new memories.“

Sam Bassett
Hallmark Artist