The Keepsake Studio spoke with Hallmark Artist Lisa Vogel about herself and shared a glimpse of an ornament she created for 2025.
Lisa: “I have worked at Hallmark for 42 years. When I was 16, I did summer work in the Liberty (Missouri) Distribution Center. At 18 I moved to a warehouse, then to manufacturing at the Crown Center office. When I heard about an opening in the Keepsake Studio, I submitted artwork samples and was brought into the studio temporarily. After a short time, a new opportunity became available, and my role became permanent. Of my 42 years at Hallmark, 37of them have very luckily been in the Keepsake Studio!”
Lisa: “My favorite part of the holidays is setting aside time to spend and celebrate with my family. I love to put a step stool next to my tree and watch my grandbabies push the buttons over and over and giggle every time!”
Lisa: “If you didn’t know, this ornament has a matching plush! I really love the theme for the original plush and was so excited to turn it into a really cute ornament. Almost every family roasts marshmallows together, and it usually includes lots of excitement from the kids who can’t wait to eat them! I know my kids wanted to roast marshmallows every chance they got, and so do my grandchildren. And I think grownups get a kick out of teaching the kids how to roast the perfect marshmallow, too. I wanted to capture all those feelings of joy and fun in this ornament that stars two very sweet snowmen.“
Roasting Marshmallows will be available at Keepsake Ornament Debut in October!
Roasting Marshmallows
I am just wondering why Hallmark has raised all the prices and no one seems to be questioning it? Am I the only one that wants to know how they figured out how much to increase the prices? There doesn’t seem to be a rhyme or reason that I can figure out. Mini’s went up $3 each while some others went up r-6 or more. I’m not even sure the tarrifs went into effect in all cases. Ornaments that were in the store before premier went up and they were there before talk of tarrifs. Doesn’t Hallmark owe its loyal collectors some explanation? I can’t be the only one that is asking these questions.