The North Pole’s nicest guy turns 25
Were celebrating the anniversary of the beloved Toymaker Santa series.
With his jolly smile and iconic apron, Toymaker Santa has been delivering the gift of cheer to your tree for 25 years.
“In 1999, Toymaker’s Gift by Robert Chad was available to KOC members to purchase. It was a complement to the Toymaker Santa series, which debuted the following year in 2000,” says Art Director Charles Young. “This beloved series, which features Santa in his workshop creating a new toy, was designed and sculpted by Ken Crow until his retirement. The Toymaker tradition has been carried on by Robert Hurlburt from 2022
until today.”
From trains to basketballs to play ovens, trikes and drones, Santa has honed his toymaking craft throughout the years. But for this special, limited-edition anniversary ornament, he’s taken up a new hobby.
“Santa is a maker, and since we make ornaments, we thought it would be a fun idea to have him take a short break from making toys and try his hand at making a Christmas ornament!” says Art Director Kurt Gaulke. “As if there would be any doubt, he did a terrific job!”
Kurt says that reaching this milestone anniversary is “not only a testament to the creativity of the Keepsake Studio but also to the meaningful connections we have with collectors.”
And speaking of collectors… “While I’m not at liberty to reveal Santa’s toy designs, I can say that he will continue to delight collectors with his playful attitude as he shares the joy of toys!” says Charles.
CORRECTION: The Toymaker’s Gift was included of the 1999 Membership Kit. It was not available to KOCC members to purchase.
“The North Pole’s nicest guy turns 25.” For Keeps 24 Summer 2024: 4


Thank You for sharing, I love the Toy maker Santa series. I going to try and get this one. If I am not mistaken this is a limited edition. It looks cute. Hallmark has done a wonderful job in keeping Santa the way Ken Crow did it.
We got an early preview of this year’s Keepsake Ornament line up. Among the designs we saw was the 25th Anniversary Toymaker Santa. The ornament that Santa is holding has a metallic red finish, similar to one that Ken Crow loved, a metal cap, which gives it a nostalgic feel, and a large “25” that reminds me of Christmas.