2022 Dream Book Message

These are the days…

What comes to mind when you think about your childhood holiday traditions? If you’re anything like us (and we kinda think you are), you threw yourself with glee into everything that looked like, sounded like, smelled like or felt like Christmas.

And, oh, the anticipation:
How soon can we put up the tree?
When can we make Christmas cookies?
Why can’t we stay up and wait for Santa?
Mom, do you think I’m on the nice list?

Those were the days, right? Anything seemed possible and everything felt magical, from tangled lights and snowball fights to reindeer flights and silent nights. Those really were the days—they tie us to people, places and moments in time that are etched in our hearts forever.

And now, it’s our turn to make the magic. To kick-start the holiday spirit that will fill the next generation with the same sense of childhood wonder we remember so well.

You can feel it, right? That spark is still there. It’s what our Keepsake artists use to inspire every ornament they create. Drawing on their own memories and traditions, they add details of life’s moments that are often very personal. And they listen to your stories, too. Because creating fresh ways to bring your memories to life each year is every artist’s mission.

So, this year, as you settle in to explore the Dream Book with loved ones, we hope you’ll share stories about the traditions of your past. And that you’ll discover ways to begin a few new ones, too. Because the stories and memories we share now will become the next generation’s “those were the days” moments. And those are the moments that bring Christmas magic to life.