2011 Keepsake Ornament Survey

Survey will decide the look of Hallmark’s first ‘co-created’ ornament

For any collector who’s ever wished to help design a Keepsake Ornament, that chance is here.

KOC members and anyone who enjoys Keepsake Ornaments can voice their opinions on the design of an ornament for the 2012 line. Results of an online survey will guide a Keepsake Artist’s hand in creating it. Rebecca Muller, associate merchandise manager for Keepsake Ornaments, describes the survey as one way for collectors to create something specifically for themselves.

As a business, Hallmark has been developing more opportunities for people to create their own products, Rebecca says, including personalized cards and party plates as well as monthly contests as part of the Your Greeting Card Competition on the company website. She calls this Keepsake Ornament more “user-influenced” than created, as a Keepsake Artist will still play a big part in its final design.

In the survey, ornament fans will be asked to select one of six characters chosen for their iconic connections to the holiday season. Survey questions will also decide a seasonal theme for each character as well as any props or activities depicted on the ornament. If voters decide on an ornament with Santa in summery shorts and a beach umbrella or a polar bear decorating holiday cookies, then that’s what an Artist will create.

Participation is open to anyone—but the deadline is quickly approaching. All surveys must be completed by Oct. 15, 2011. The ornament will not be a Club-exclusive design, but one that is available to anyone.

“I’m excited to see how everyone will vote,” Rebecca says, “and to watch this fun, new ornament come to life.”

Vote today!

Vote at Hallmark.com/KeepsakeSurvey

“A 2012 Keepsake Ornament Created by You.” For Keeps 10 Fall 2011: 4

NOTE: During the KOC 25th Class Reunion “Sneak Peek” seminar, Hallmark announced it’s first ever collector influenced ornament on-line survey.