Holiday Barbie Ornament Reveal
The wait is over. Here she is! Inspired by the 2015 Holiday Barbie™ Doll, this Keepsake Ornament is a must-have for collectors of all ages and the perfect way to celebrate the Barbie™ tradition of fabulous holiday fashions.
HOLIDAY BARBIE™ Ornaments
1st in the series.
Inspired by the 2015 Holiday Barbie™ Doll.
Each year this beautiful series will feature a different Barbie™ doll.
HOLIDAY BARBIE™
itty bittys®
3″ w. x 4″ h. x 2¼” d. each
$6.95 USA each.
1KID3394 (left) / 1KID3395 (right)
Additional Mattel (BARBIE and Fisher-Price) News
Q. How are the Barbie ornaments in the “Celebration Barbie catch-up set” different from the ones American Greetings sold?
A. Although the Celebration Barbie catch-up set ornaments are based on the 2013 and 2014 Mattel Holiday Barbie dolls, the same dolls that were the inspiration for the ornaments that American Greetings offered, they are newly designed and sculpted by Hallmark Keepsake Artist Patricia Andrews.
Q. What other Barbie products will Hallmark offer?
A. In addition to the two-packs, there will be four other Keepsake Ornaments (including a Fashion Barbie™ ornament and a Western Barbie™ ornament) available exclusively at Hallmark Gold Crown stores. There also will be a Barbie doll as an itty bittys pint-sized plush. Also during the 2015 holiday season, there will be other Hallmark-branded ornaments featuring Barbie offered in department stores, book stores and mass channel retailers.
Q. Will there be KOC exclusive Barbie Keepsake Ornaments available for KOC members in 2015?
A. No, there will not be any KOC exclusive ornaments available in 2015. However, Hallmark is currently reviewing the Keepsake ornament opportunities for KOC members for 2016.
Q. Will there be any event-exclusive Barbie ornaments?
A. Collectors can expect to see an event-exclusive Keepsake Ornament and an exclusive itty bittys plush at the 2015 National Barbie Doll Collectors Convention, planned July 29-Aug 1, 2015 in Arlington, VA.
Q. Did Hallmark get rights to any of the other Mattel licensed properties?
A. Unfortunately, the Fisher Price property is not included in the new agreement.
2014 Barbie Heirloom Ornaments
Carlton Cards will be releasing 6 Barbie ornaments as part of their 2014 Heirloom Ornament Collection.
2013 Barbie Heirloom Ornaments
Carlton Cards will be releasing 6 Barbie ornaments as part of their 2013 Heirloom Ornament Collection.
Holiday™ BARBIE™ Ornament
1st in the ornament series
Inspired by Holiday™ Barbie® Doll.
To celebrate the 25th Anniversary of the Holiday™ Barbie® Doll collection, Barbie shines in a silver-themed dress with wintery accents.
A special charm to commemorate the silver anniversary is also attached to the ornament. 4½” h.
$17.95 USA CXOR-079D
Holiday™ BARBIE™ Ornament
1st in the ornament series
Inspired by Holiday™ Barbie® Doll.
To celebrate the 25th Anniversary of the Holiday™ Barbie® Doll collection, Barbie shines in a silver-themed dress with wintery accents.
A special charm to commemorate the silver anniversary is also attached to the ornament. 4½” h.
$17.95 USA CXOR-080D
In addition to the 6 Barbies being released by Carlton Cards, two other Barbie ornaments will be released as part of the American Greetings line.
Announcement: Hallmark Returns to Popular Fan Conventions
Hallmark will once again have a presence at several of this years popular fan conventions including: the National Barbie® Doll Collectors Convention (July 11-14), Comic-Con International in San Diego (July 12-15), Star Wars Celebration VI (August 23-26) and the New York Comic Con (October 11-14). As in the past, a limited quantity of event exclusive ornaments will be available for purchase at each of these events.
Announcement: Mattel properties (Barbie and Fisher-Price) to end in 2012
Hallmark takes pride in offering all of the top five licenses for their product categories, and seven of the top 10 licenses. Having contracts with companies like Disney, Warner Brothers, Lucasfilm and many others means they can create products that their customers look for in their stores.
Unfortunately, in the highly competitive licensing arena, the game is constantly changing.
That is the case with Hallmark’s 20-year relationship with Mattel. In the past couple of years, Mattel changed its licensing strategy, which means Hallmark’s licensing requirements no longer align with Mattel’s approach. Hallmark and Mattel wished to continue to work together on ornaments, but because Mattel had changed its long-standing approach to licensing, it was not possible for Hallmark and Keepsakes to remain in the relationship. As a result, 2012 is the last year Hallmark will have any Mattel properties – most notably Barbie and Fisher-Price. And the place where this will be most evident is in Keepsakes.
In the 2012 Dream Book that mails in mid-March, two series Barbie ornaments are noted as “final in series.”
2012 Barbie Ornaments Sneak Peek
In conjunction with the National Barbie® Doll Collectors Convention (NBDCC), Hallmark once again provided an advance screening of the Barbie Keepsake Ornaments that will be released later this year and a Sneak Peek of next years line. Amongst the 2012 ornaments that were reveled were:
2011 Holiday (Celebration) Barbie
At the International Toyfair held in New York, NY (Jacob Javits Center), Mattel revealed the 2011 Holiday Barbie™ Doll that this years Celebration Barbie™ Ornament will be based on.





























