2024 Reveal: Dream Book Cover
2026 Dream Book Cover Reveal
A new season of Keepsake magic is just around the corner…
The 2026 Dream Book arrives in April, bringing a brand-new collection of ornaments ready to inspire wish lists, spark traditions, and delight collectors everywhere. Until then, enjoy this first peek at this year’s cover—just a glimpse of the holiday wonder waiting inside.
The cover features Stunning Santa, a beautiful new first-in-series ornament debuting as part of the 2026 collection and offering collectors a glimpse into the season ahead.
The countdown to Dream Book season has begun!
2026 Sneak Peek: Just Chillin’
Just Chillin’
Here’s a frosty little sneak peek that puts a playful twist on a familiar sight.
This cleverly crafted ice machine ornament is reimagined as a winter wonderland in miniature. Topped with a bold “ICE” marquee and trimmed in cool blues and silvers, this classic freezer-front fixture looks ready to dispense cubes by the bagful. But peek through the frosted display window and you’ll find something even cooler inside.
Instead of stacks of ice, a cheerful snowman has made himself right at home. Bundled in a knit hat and cozy scarf, he stands proudly among icy evergreens, as if the machine itself has been keeping winter on tap. Swirling snowflakes and breezy details give the whole scene that just-opened-the-freezer chill—crisp, bright, and full of seasonal charm.
From the vented base to the side panel details, every element captures the look of a real ice vending machine, cleverly transformed into a storytelling showcase. It’s a fun blend of nostalgia and holiday magic—proof that even the most ordinary objects can become extraordinary when winter works its wonders.
Designed by Matt Johnson, this Keepsake Ornament features some pretty cool magic details. Check it out at Ornament Premiere in July and see the chill for yourself!
2026 Sneak Peek: Snowtop Lodge
Belle V. Holliday
22nd in the Snowtop Lodge series.
Here’s a cool little sneak peek at a holiday favorite returning in 2026.
Say hello to Belle V. Holliday, the 22nd ornament in the Snowtop Lodge series. This charming addition continues the cozy, wintry tradition collectors look forward to year after year.
Crafted by Keepsake Artist Iman Zadrozny, this year’s design captures all the playful personality and snowy storytelling that make the series so special. From the frosty details to the heartwarming touches, it’s a piece that feels both classic and fresh—right at home in the Snowtop Lodge lineup.
Whether you’ve been collecting from the start or just joined the fun, the 22nd installment is one you won’t want to miss.
Belle V. Holliday will be released in July—just in time for Ornament Premiere.
2026 Sneak Peek: Retro Halloween
Halloween Mischievous Kittens
Here’s a Friday the 13th sneak peek at an upcoming 2026 Hallmark Keepsake Ornament, full of Halloween fun and playful charm.
With bright green “brew” bubbling inside a textured black cauldron, this mischievous kitty looks ready to stir up a little seasonal magic. Peeking over the brim with wide green eyes and the sweetest smile, this feline friend sports a classic black witch hat trimmed in orange—purr-fectly dressed for a night of tricks, treats, and maybe a spell or two.
From the glossy potion to the sturdy three-legged cauldron, every detail adds a touch of spooky-cute personality. It’s a delightful piece that captures the lighthearted spirit of Halloween and makes a fun addition to your tree or festive décor.
Available beginning at Ornament Premiere in July.
2026 Sneak Peek: Retro Halloween
Nifty Fifties Halloween
Get a sneak peek of the 2026 Hallmark Keepsake Ornament, ready to haunt your holiday décor with 1950s Halloween charm.
Step back to a time of crepe paper capes, dime-store masks, and playful mid-century costumes. This Nifty Fifties Halloween ornament by Keepsake Artist Gregor Benedetti captures the whimsy and fun of the era.
With slicked-back hair, arched brows, and a delightfully toothy grin, this vintage-inspired vampire looks ready for the school Halloween costume parade—marching alongside classmates through echoing hallways alive with laughter, crepe paper streamers, black-and-orange construction-paper chains, and 1950s die-cut Halloween cardboard cutouts, all leading toward the Halloween carnival.
Presented in retro-style packaging, it’s a loving nod to classic Halloween costumes from a bygone era, when imagination led the way and a simple mask could transform a child.
Available beginning at Ornament Premiere in July.
.