2026 Sneak Peek/Double Take
Here are a few more sneak peeks and a few double takes from the 2026 Keepsake Ornament line.
Father Christmas
23rd in the series.
Stunning Santas
1st in the series.
Holiday Lighthouse
15th in the series.
The Perfect Tree
Perfect Penguins
Howliday Helpers
3rd in the series.
My Little Pony®/Transformers™
Boba Fett™ Vintage Figure Ornament
STAR WARS™
Artist Insight: In The Studio with Kristina Gaughran
Kristina Gaughran
Hallmark Artist
The Keepsake Studio caught up with Hallmark Artist Kristina Gaughran to talk about what’s ahead in 2026 and to share a look at an ornament she designed for this year.
The Perfect Tree
Playful Penguins
Kristina: “Sure, one of my favorites is The Perfect Tree. As I was concepting, I thought back to the first magic ornament I created with my penguins, where they were dancing around the tree. I started wondering—what if they brought that tree home—and if they did, what would it look like? This ornament tells that part of the story. I also wanted to add a little something special to the scene. I know we have some KOC members and collectors who hold a special place in their hearts for red birds, so I felt like that would be a sweet addition.”
2024 Reveal: Dream Book Cover
2026 Dream Book Cover Reveal
A new season of Keepsake magic is just around the corner…
The 2026 Dream Book arrives in April, bringing a brand-new collection of ornaments ready to inspire wish lists, spark traditions, and delight collectors everywhere. Until then, enjoy this first peek at this year’s cover—just a glimpse of the holiday wonder waiting inside.
The cover features Stunning Santa, a beautiful new first-in-series ornament debuting as part of the 2026 collection and offering collectors a glimpse into the season ahead.
The countdown to Dream Book season has begun!
Announcement: Arizona Keepsake Ornament Event
Join
Cactus Cowboy Collector’s Club
for their:
Keepsake Celebration
Weekend Event
Saturday, March 14th
& Sunday, March 15th
Arizona Broadway Theater
7701 W Paradise Ln
Peoria, AZ 85382
________________________________
KEEPSAKE CELEBRATION WEEKEND!
A Weekend of Magic,
Memories, and Masterpieces!
- Meet beloved Hallmark artists
- Enjoy an elegant evening of dining
- Have your favorite ornaments signed
- Supporting incredible local charities
________________________________
EVENT SCHEDULE & HIGHLIGHTS
- EXCLUSIVE DINNER – Saturday, March 14th (5:00 PM)
- A chef-prepared meal in an elegant setting
- Behind-the-scenes stories from Nina Aube, Ken Crow, and Anita Marra Rogers as they share insights into their creative process.
- A special raffle event, featuring amazing prizes, with all money raised going to three local charities.
Limited seating is available for the dinner on Saturday,
- ________________________________
- ORNAMENT SIGNING EVENT – Sunday, March 15th (10:00 AM – 4:00 PM)
- Meet and greet with Nina Aube, Ken Crow, and Anita Marra Rogers.
- Have your favorite Keepsake Ornaments personally signed.
- Connect with fellow collectors, share stories, and celebrate the joy of Keepsake Ornament collecting.
Tickets required for this event – Limited availability
Nina Aubé
Retired Hallmark Artist
Ken Crow
Retired Hallmark Artist
Anita Marra Rogers
Retired Hallmark Artist
FINAL DAY TO PURCHASE TICKETS:
Tuesday, March 3rd
2026 Sneak Peek: Just Chillin’
Just Chillin’
Here’s a frosty little sneak peek that puts a playful twist on a familiar sight.
This cleverly crafted ice machine ornament is reimagined as a winter wonderland in miniature. Topped with a bold “ICE” marquee and trimmed in cool blues and silvers, this classic freezer-front fixture looks ready to dispense cubes by the bagful. But peek through the frosted display window and you’ll find something even cooler inside.
Instead of stacks of ice, a cheerful snowman has made himself right at home. Bundled in a knit hat and cozy scarf, he stands proudly among icy evergreens, as if the machine itself has been keeping winter on tap. Swirling snowflakes and breezy details give the whole scene that just-opened-the-freezer chill—crisp, bright, and full of seasonal charm.
From the vented base to the side panel details, every element captures the look of a real ice vending machine, cleverly transformed into a storytelling showcase. It’s a fun blend of nostalgia and holiday magic—proof that even the most ordinary objects can become extraordinary when winter works its wonders.
Designed by Matt Johnson, this Keepsake Ornament features some pretty cool magic details. Check it out at Ornament Premiere in July and see the chill for yourself!
2026 Sneak Peek: Snowtop Lodge
Belle V. Holliday
22nd in the Snowtop Lodge series.
Here’s a cool little sneak peek at a holiday favorite returning in 2026.
Say hello to Belle V. Holliday, the 22nd ornament in the Snowtop Lodge series. This charming addition continues the cozy, wintry tradition collectors look forward to year after year.
Crafted by Keepsake Artist Iman Zadrozny, this year’s design captures all the playful personality and snowy storytelling that make the series so special. From the frosty details to the heartwarming touches, it’s a piece that feels both classic and fresh—right at home in the Snowtop Lodge lineup.
Whether you’ve been collecting from the start or just joined the fun, the 22nd installment is one you won’t want to miss.
Belle V. Holliday will be released in July—just in time for Ornament Premiere.
2026 Sneak Peek: Retro Halloween
Halloween Mischievous Kittens
Here’s a Friday the 13th sneak peek at an upcoming 2026 Hallmark Keepsake Ornament, full of Halloween fun and playful charm.
With bright green “brew” bubbling inside a textured black cauldron, this mischievous kitty looks ready to stir up a little seasonal magic. Peeking over the brim with wide green eyes and the sweetest smile, this feline friend sports a classic black witch hat trimmed in orange—purr-fectly dressed for a night of tricks, treats, and maybe a spell or two.
From the glossy potion to the sturdy three-legged cauldron, every detail adds a touch of spooky-cute personality. It’s a delightful piece that captures the lighthearted spirit of Halloween and makes a fun addition to your tree or festive décor.
Available beginning at Ornament Premiere in July.
2026 Reveal: Retro Easter Bunny by Joanne Wright Studio
Winter may linger around for a few more weeks, but a hint of spring is awakening in Joanne Wright’s Kansas City studio. Step back to a simpler time, when children in their Sunday best ran across grassy yards, pastel baskets in hand, hearts racing at the thrill of discovering hidden Easter treasures. In that same spirit, a little surprise has arrived, ready to bring the magic of those golden days straight into your home.
Meet Retro Easter Bunny. Soft, velvety white with rosy pink ears, cheeks, and paw pads, sparkling blue eyes, and a perfectly tied purple bow, this charming little figure cradles a glittery egg—available in blue, purple, or pink. The first 25 lucky collectors will receive a basket full of eggs, adding an extra layer of delight to the hunt.
Handcrafted with mid-century charm and storybook whimsy, Retro Easter Bunny carries the joy of those timeless childhood moments, ready to hop straight into your heart and home.
Spring may be slow… but this bunny isn’t! Catch it before it gets away!
Retro Easter Bunny
Retro Holiday Collection
Hand Painted Prototype
SOLD OUT
Available Beginning Saturday, February 21, 2026 at 9:00 AM CT.
exclusively on the Joanne Wright Studio website
2026 Sneak Peek: Retro Halloween
Nifty Fifties Halloween
Get a sneak peek of the 2026 Hallmark Keepsake Ornament, ready to haunt your holiday décor with 1950s Halloween charm.
Step back to a time of crepe paper capes, dime-store masks, and playful mid-century costumes. This Nifty Fifties Halloween ornament by Keepsake Artist Gregor Benedetti captures the whimsy and fun of the era.
With slicked-back hair, arched brows, and a delightfully toothy grin, this vintage-inspired vampire looks ready for the school Halloween costume parade—marching alongside classmates through echoing hallways alive with laughter, crepe paper streamers, black-and-orange construction-paper chains, and 1950s die-cut Halloween cardboard cutouts, all leading toward the Halloween carnival.
Presented in retro-style packaging, it’s a loving nod to classic Halloween costumes from a bygone era, when imagination led the way and a simple mask could transform a child.
Available beginning at Ornament Premiere in July.
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2026 Reveal: Super Bowl LIX Champions Seattle Seahawks
Super Bowl LX Champions
Seattle Seahawks
Special Edition
The Seattle Seahawks are Super Bowl LX champions! This commemorative Keepsake ornament is the perfect way to display your Seahawks pride. Remember the epic victory as the Seahawks won their second Super Bowl in Seattle history! Don’t wait long as supplies of this must-have football decoration are limited.
PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com