Latest News: Debut

Playful Penguins, Musical Ornament With Light and Motion – Enjoy the sparkling delight of this trio of penguins as the ornament illuminates and carries the characters around an icy Ferris wheel, perfect for holiday decorations this season.

Guacin’ Around the Christmas Tree, Ornament With Sound – Enjoy an instrumental holiday jingle and an unusual character with this holiday ornament. A cute avocado and his playful dance companion make for a cheery combination that will be sure to get anyone in the holiday spirit and want to listen to Christmas tunes all winter long.

Pull-String Camel, Premium Ornament – Tie in festive detailing and timeless charm with this pull-string ornament inspired by the classic jumping jack toys. This beautiful ornament features ornate designs and Santa riding a camel. Pull the string to watch the camel move its mighty legs.

Cute as a Button, 1st in the series Ornament – Bring life to holiday decorations with this first-in-series ornament. The happy hamster character offers festivity to the season with his green and red scarf and love for crafting Christmas trees that are as tall as he is.

Every Color of Amazing, UNICEF Papercraft Ornament  – Spread joy the entire season with this colorful UNICEF Christmas tree ornament. This ornament displays an intricate papercraft scene of children from around the world holding hands in front of a globe background. A portion of the proceeds of this purchase will support UNICEF’s work for children around the world where it is most needed.

Explore the 2023 Dream Book to see all 450+ new Hallmark Keepsake Ornaments released at the Hallmark Keepsake Ornament Premiere and Debut.

For more information about Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com.

About Hallmark Keepsake Ornaments

In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started, and a new collectible industry was born.

When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.

Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.