What an adventure this has been! We began working on this project in June of 2018, before we even had all of our 2019 ornaments finalized. The team was brought together to strategize and brainstorm about what we’d like to showcase with the 2019 lineup. It first begins with the marketing team within Keepsakes ideating around the essence of the book – what emotions do we want you, the reader, to experience as you’re going through the book. After we have a game plan in place, we work with the creative studios to come up with a concept for the book.


2019 Dream Book
“The Wonder of Your Story”

Our concept for the 2019 Dream Book is ‘the wonder of your story.’ You’ll see this theme throughout the book via editorial and photography. The photography team got together to create the look and feel of the book. You’ll see a lot of hand-made details, natural elements, and in the moment lifestyle photography. The idea was pitched to leadership and after it was approved, the teams got to work! We pulled over 100 samples to be photographed in life style photography and worked over a three month timeframe to photograph and layout the entire book. We worked hard on the two covers – this is what we stress over the most! We then laid in editorial and ornament details.

What was next? We proofed the book – 10 of us read every single detail checking it twice to ensure it’s accurate. The Dream Book is now off to the printer and will soon be arriving in your Dream Box and in stores in April. Guess how many people have worked on the Dream Book this year? 50! We’ve seen the book and it’s honestly one of our best yet! We cannot wait for you to experience it yourself with your loved ones, making your wish list, and beginning to dream about the memories you’ll be capturing in 2019.

Several 2019 Keepsake Ornaments are featured in the picture above. Including Summer Tanager, 15th in the Beauty of Birds series; Tammy’s Tree Farm, 1st in the series; Prince of the Forest, 1st in the Noble Nutcrackers series; Baby’s First Christmas; Beer Stein; Snow Buddies, 22nd in the series; and Winter Animals.