Schedule at a Glance
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Event Dates:

Artist Signing Event – Saturday, June 12, 2021
KOC Flash Sale – Saturday, August 7, 2021
Trim the Tree Event – Tuesday through Sunday, November 30 – December 05, 2021

Start time: See schedule below
End Time: See schedule below

Location: On-line

Schedule at a Glance

Saturday, June 12, 2021

  • 12:00 p.m. – 1:00 p.m. CST– Artist Signing Event (live)
  • 1:00 p.m. CST – Santa’s Next Stop available for sale on Hallmark.com

Saturday, August 7, 2021

  • Starting at 8:00 a.m. CST – KOC Flash Sale

Trim the Tree Virtual Event
Each day, we’ll share new content featuring our Keepsake Artists that will be available on-demand. We’ll also feature one live event every day except Sunday. Links to view all on-demand content and for joining the live events will be available at the start of each day. You will be required to login using your KOC member number in order to watch.

Tuesday, November 30, 2021

  • Welcome to the 2021 Trim the Tree Virtual Event “Artists Assemble” (video)
  • 12:00 p.m. – 1:00 p.m. CST– Meet the Studio (live)
    Gangs all here!  Join the entire Keepsake Studio as we kick off the Virtual Trim the Tree Event. Hear from the artists as they share a little bit about themselves and what they are most looking forward to during the event.

Wednesday, December 1, 2021

  • Tour of the Keepsakes Archives (video)
    Join Hallmark Historian Samantha Bradbeer as she shares artifacts from The Hallmark Archives with Joanne Wright and Sharon Visker.
  • 12:00 p.m. – 1:00 p.m. CST– Past Meets Present (live)
    Listen in as our most tenured Artists chat with our newest Artists to discuss where Keepsake Ornaments has been and where we are going in the future.

Thursday, December 2, 2021

  • Celebration of the Artists’ Process (video)
    Hear from Keepsake Artists as they discuss their philosophy and approach when creating Ornaments. Get a peek inside the how the Magic is made and hear the most talented folks in the world discuss their craft.
  • 12:00 p.m. – 1:00 p.m. CST– Sketch with an Artist (live)
    Sit down with Keepsake Artist Tracy Larsen as he provides an up-close and personal sketching tutorial. Grab your pencil & paper and follow along with Tracy as he sketches a Tree Trimmers scene, providing tips for you along the way. We’ll also have some fun during the second half as Tracy relies on sketching prompts from YOU in the chat! Give him ideas and prompts and watch the collective sketch come to life!

Friday, December 3, 2021

  • Charity Pieces Come to Life (video)
    Join us for a roundtable as Artists discuss and showcase their one-of-a-kind repaints to be auctioned off later this evening. We’ll hear all the details regarding how they created the auction pieces and see them during the process from their home studios. Featuring Anita Rogers, Kris Gaughran, Joanne Wright, Sharon Visker and Deb Nielsen.
  • 7:00 p.m. – 8:00 p.m. CST– Charity Auction (live) – (auction gallery)
    One-of-a-kind pieces created by our Keepsake Artists as well as unique items from our archives will be featured in this year’s charity auction, benefiting the YMCA of Greater Kansas City. Stay tuned as we release more auction items in the coming weeks. Details for how to bid and how to join the live auction will be shared closer to the event.

Saturday, December 4, 2021

  • Artist Interviews (video)
    Watch as Keepsake Artists Tom Best, Gregor Benedetti, Terri Steiger, & Tracy Larsen surprise one local club by crashing a Trim the Tree Event at a local Gold Crown Store.
  • 7:00 p.m. – 8:00 p.m. CST– Costume Contest (live)

Sunday, December 5, 2021

  • Our Thanks to You (video)
    Your favorite Keepsake Artists share their fondest memories of The Keepsake Ornament Club. Hear from them in their own words why the club, this wonderful community, and the KOC family is so special to each of them.

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Event Notes