The Keepsake Ornament Collector’s Club event of 1991
The first-ever Keepsake Ornament Collector’s Club National Convention.
Commemorated the five year anniversary of The Keepsake Ornament Collector’s Club.
Event Dates: Thursday-Saturday, June 20-22, 1991
Start Time: 3:00 p.m.
End Time:
Location: Kansas City, MO
Attendance: 400 – 700
Registration
Mail in only (Registration fees had to be included with registration form.)
Event Fee:
- Early Registration: $235.00 per KOCC member*
(must be postmarked by December 10, 1990) - After December 10, 1990: $265.00 per KOCC member*
Fee included meals (except Friday night), tours, materials and admission to all seminars and workshops plus many, many surprises and extras! It did not include hotel accommodations.
*Event was limited to KOCC members only.
Travel/Hotel
A limited number of rooms were available at a discounted rate at the Hyatt Regency.
- $84.00/night – Single Occupancy
- $94.00/night – Double Occupancy
- $105.00/night – Triple Occupancy
Hyatt Regency Crown Center
2345 McGee St.
Kansas City, MO 64108
Reservation line: (888) 421-1442
Agenda
Thursday, June 20, 1991
- Registration
Attendees picked up their Convention Tote Bags and had the opportunity to buy a Convention T-Shirt.
- Get-Acquainted Ice Cream Social
Attendees got to meet with representatives from the Collector’s Club and Keepsake department. - Games:
- Collectors were given Series buttons at Registration. They were told to find other collectors in the hall with buttons of the same series.
- Ornament Bingo – Each attendee received the Tender Touch figurine, “Times to Cherish”.
Friday, June 21, 1991
- Breakfast Buffet
- Welcome
Rachel Perkal, Brad Beyer, and Don Hall. Gordon MacKenzie spoke about creativity. - 1991 Keepsake Ornaments
Clara Johnson Scroggins spoke briefly about the 1991 ornament line and then used a giant pair of scissors to cut a ribbon, unveiling the 1991 line. - Video Presentation
“A Look Behind the Scenes” showed various stories about Keepsake Ornaments throughout the years. - Lunch
Featuring famous Kansas City foods like BBQ and a live Jazz band. - Decorating Ideas
Sarah Taylor, who designed the photos in Clara Johnson Scroggin’s ornament book, shared decorating ideas and tips using Keepsake ornaments. Each attendee participated along with a large box full of crafting material. - Keepsake Staff Q&A
Attendees were able to ask staff questions about ornaments and upcoming products. - Artist Signing
Each attendee received 5 signatures from each artist and one from Clara Johnson Scroggins. - Evening Event at Benjamin Ranch
A western-themed evening featuring real stage coaches and hay rides that the attendees could enjoy. A country music band played during dinner. - Attendees staying at the event hotel found two miniature ornaments on their pillow when they returned for the night.
Saturday, June 22, 1991
- Continental Breakfast
- Hallmark Distribution Center Tour – Leavenworth, Kansas
Guided tour of the Hallmark facility where Hallmark products are produced and distributed. At the conclusion of the tour attendees were given a box lunch with a Hallmark Christmas lapel pin. - Hallmark Keepsake Designer Holiday Home Tour
A fully decorated turn-of-the-century home decorated by Hallmark staff with ornaments donated by Clara Johnson Scroggins. Each attendee left with a tiny golden bag filled with candy. - Christmas Wonderland Banquet Finale
- Traditional Christmas dinner with a band playing throughout the evening.
- Costume Contest: More than 200 members turned out in dazzling costumes inspired by their favorite ornaments at the banquet.
- Video highlights from the Convention
- The Kansas City Santa ornaments were given to attendees.
OLD
Famous Surprise Speakers
Seminars – led by experts, including Clara Johnson Scroggins, a leading authority on Keepsake Ornaments and American Christmas ornaments.
- How Keepsake Ornaments are made
- How to protect your ornament collection
- Decorating with Keepsake Ornaments
- What Collectors Think – a forum where attendees had a chance to ask questions about ornament collecting and Keepsake Ornaments
Hands-On Workshops
Preview and Displays
- The entire 1991 Keepsake Ornament line was unveiled
- Displays included Hallmark’s newest products and popular collectibles including: puzzles, calendars, lapel pins, cookie cutters, Merry Miniatures, Tender Touches and more!
Audio-Visual Presentation
Panel Discussion
Artist Signings – Each attendee received 5 signatures by each Artist and Clara Johnson Scroggins signed her books.
Special Tours
- Scenic tour of Kansas City
- Hallmark Facilities Tour – Guided tour of the Hallmark facility where Keepsake Ornaments are produced and distributed.
- Hallmark Keepsake Designer Holiday Home Tour – A fully decorated turn-of-the-century home decorated by Hallmark staff with ornaments donated by Clara Johnson Scroggins. Each attendee left with a tiny golden bag filled with candy.
“Christmas At Home” Banquet Finale
(Saturday Evening)
- Traditional Christmas dinner with a band playing throughout the evening.
- Costume Contest – More than 200 members turned out in dazzling costumes inspired by their favorite ornaments at the banquet.
- Video highlights from the Convention
- The Kansas City Santa ornaments were given to attendees.
Event Notes
Event Product
- Attendees also received a tote bag with the Convention logo printed on the outside. A blue Passport booklet was included in the bag with the attendee’s name printed in gold on the cover. Inside the passport was the schedule and other things of note for the weekend. The 5th Edition of “A Collectors Guide to Keepsake Ornaments” by Clara Johnson Scroggins was included in the bag along with a special placard commemorating the event. Miniature ornaments, an event button, and other items were also included in the bag.
- Each attendee who played Ornament Bingo received the Tender Touch figurine, “Times to Cherish.”
- An convention logo-printed bandana was given to attendees at Benjamin Ranch, and that evening attendees staying at the event hotel found two miniature ornaments on their pillows.
- At the Hallmark Distribution Center in Leavenworth, Kansas attendees were given a Hallmark Christmas lapel pin.



Read the 1990 Collector’s Courier article about the then upcoming 1991 Convention here: https://www.thedigitaldreambook.com/throwback-goin-to-kansas-city/