Q&A: Dream Book
2018 Dream Book
Every year, the Dream Book is one of the most anticipated, most exciting happenings in the world of ornaments. Not only is it fun for collectors to dream about upcoming ornaments, it’s also a great way to catalog ornaments from Christmases past. This year, Hallmark Art Director Ron Arens gives us a behind-the-scenes look at what went in to the making of the Dream Book for 2018.
2018 Dream Book
Keepsake Ornament Club Edition
Ron Arens: The biggest change this year is the size. The in-store Dream Book is now 7 ¾” wide x 10 ½” tall, which is 40% larger than in previous years, and also the size of a standard catalog. I know they say size doesn’t matter, but in this case, I disagree. The larger book really highlights the ornaments, the artists and their families. And the Keepsake Ornament Club Edition is specifically tailored to the club member, with unique photography and stories throughout. Collectors will love it!
Online Dream Book Release Date
2018 Dream Book
The online version of the 2018 Dream Book will be posted on Hallmark.com on Thursday, April 19, 2018. A downloadable copy of this year’s Wish List will also be available at this time.
2018 Reveal: KOC Dream Book Cover (UPDATED)
With just a little over two week before enrollment opens up for the 2018 club year, here is a peek at the 2018 Keepsake Ornament Club Edition Dream Book cover. Can you guess what ornament is featured?
2018 KOC Dream Book Cover
Forty-Five Years of Memories
Keepsake Artist Debra Nielsen created this updated rendition of the 1985 Rocking Horse originally crafted by retired Keepsake Artist Linda Sickman. It’s porcelain, bejeweled with a 45th anniversary gem (sapphire-toned crystal), and the tail is a mix of dark and metallic thread.
UPDATE (03.21.18) – Finally, here is the beautiful cover of the 2018 KOC Dream Book! It features this year’s commemorative Rocking Horse celebrating the 45th year of Keepsake Ornaments – 45 years of artistry and magic, 8,500 unique Keepsake Ornaments, and over 100 different ornament series over the years! Inside this book, you will find exclusive stories, photographs, and pages designed especially for KOC members.