Local Club News

January 2021

2021 Local Club Rosters

Just like in 2020, we will be collecting your 2021 rosters through a survey link. The link is currently open and will remain open until March 11, 2021 at 11:59pm CST. Please note, upon successful completion of the survey link, you will be directed to a landing page which will include a green check mark and state, “Thank You. The form was submitted successfully.” Please accept this message as confirmation that your local club roster information was successfully received.

The questions are very similar to the questions you answered in 2020, so you can expect a similar experience in completing for 2021. If this is your first time filling out, or if you would like a reminder, please have the following items prepared in order to fill out the roster link completely:

  1. Local Club Name
  2. Year Local Club Was Started
  3. Local Club President First and Last Name
  4. Local Club President Email
  5. Secondary Club Contact Name (please note, this is optional)
  6. Secondary Club Contact Email (please note, this is optional)
  7. Local Club Store Sponsor Name (if applicable)
  8. Local Club Store Sponsor Account Number (if applicable)
  9. Number of Local Club Members
  10. Number of Local Club Members that are also national KOC Members

IMPORTANT NOTE regarding the question: “Does your Local Club have a Gold Crown Store Sponsor?” If your local club does have a store sponsor, please select “Yes.” This will then allow the roster link to “open” the two additional questions associated with your store sponsor – “Local Club Store Sponsor Name” and “Local Club Store Sponsor Account Number.” If your local club does not have a store sponsor, please select “No.” Selecting no will not cause the form to “open” the two additional questions mentioned above.

In addition to the above, there will also be a few questions about how often and where your local club usually meets! We can’t wait to partner with you in 2021 to bring exciting Keepsake Ornament news to you and your local clubs.

Please fill out the roster link here: https://hallmarkcomms.formstack.com/forms/local_club_21

2021 Keepsake Event Dates

Mark your calendars for our 2021 Keepsake Ornament release events. Remember, if you’re a Keepsake Ornament Club member, you can shop all ornament release events a day before anyone else! Keep an eye on your inbox in March for an email with the total Hallmark Gold Crown store event lineup for the year (including details on the Trim the Tree event and how it’s special for KOC members this year!)

  • Ornament Premiere – July 10-18
    • KOC Early Access to shop – July 9
  • Ornament Debut – October 2-10
    • KOC Early Access to shop – October 1

2021 Keepsake Ornament Club
(Enrollment is open NOW!)

We are so excited to bring you another year of exclusive rewards. You deserve it for your love of Keepsake Ornaments! But, don’t forget, enroll early so you don’t miss a single benefit of membership! Benefits include:

  • Up to $30 in coupons + savings and offers – Join by 1/15/21 to receive all club mailings, each will arrive with $5 off $10 coupon in every club mailing (U.S. only) you can use to shop in-store and online, along with surprise savings and gifts throughout the year!
  • 2021 Dream Box – Our gift to you! Includes two full-sized baking-themed ornaments, coordinating ornament stand and hooks, your KOC exclusive Dream Book, and more! Dream Boxes are valued at $75 and begin shipping in April 2021.
  • Early access to shop – KOC members get first dibs to shop our ornament release events early at participating stores, where you’ll get early access to shop all ornaments (including limited quantities), event offers, and more!
  • Member-Exclusive ornaments – Our artists created four designs just for 2021 members! Two releasing at Ornament Premiere and two releasing at Ornament Debut.
    • Ornament Premiere 2021: Christmas Window 2021, 19th in the series.
    • Ornament Premiere 2021: Captivating Cockatoo
    • Ornament Debut 2021: Santa’s Sleigh
    • Ornament Debut 2021: Waltz of the Flowers, 3rd in the Nutcracker Sweet series.
  • KOC exclusive Dream Book – Join by 3/1/21 to receive your exclusive Dream Book before it releases in stores!
  • Monthly email newsletters
  • Exclusive access to KOC Facebook group
  • Free ornament and more!

Enrollment is open NOW – with benefits lasting through 12/31/21. Join early so you don’t miss a single reward! As always, you can join the Club by visiting http://bit.ly/KOC2021, by filling out an application and submitting it to your local Hallmark Gold Crown store, or by calling 1-800-HALLMARK (1- 800-425-5627).

2021 Keepsake Dream Book

Who cannot wait to see the new line up of Keepsake Ornaments?! 😊

The Keepsake team is putting the final touches on the 2021 Keepsake Dream Book as you read this! And we can hardly wait to share it with you. KOC members, don’t forget! As a benefit of KOC membership, you will receive your KOC exclusive Dream Books before anyone else! Beginning in April 2021, our Dream Books begin shipping to you inside your membership gift, the Dream Box.

We heard your feedback on the book last year, and we have made a few tweaks, so you have a book you and your family can enjoy all year long. Here’s what to expect from the Dream Book this year:

This year, your 2021 Dream Book will include larger images of the ornaments with detailed product copy right below the image. If you’d like to see further ornament details, be sure to visit Hallmark.com and search by the ornament title and/or stock number. Beginning April 15th, we will have additional ornament images, videos and details available for you to view on Hallmark.com. There will not be two distinct sections in the 2021 book, which means you can start marking up your Wish List from the very first page! The book will still include little check boxes to serve as a fun way to check off every ornament on your List before filling out the actual Wish List. Just like last year, Wish Lists can be filled out in the physical copy included with your Dream Book, or on Hallmark.com/WishList.

The Dream Book for KOC members will be wrapped in a very special, exclusive cover! Just like last year, the KOC exclusive Dream Book and the Dream Book you can pick up in-stores will have the same page contents. Which is super exciting because this means both books will have the exact same Wish List!

Throughout the Dream Book, there will be links to Hallmark.com where you can see more close ups of each ornament and even watch videos that feature Keepsake artists chatting more about the inspiration and magic of each design.

Make sure to tune in on our Keepsake Facebook page and KOC Facebook group to see sneak peeks of the covers of this year’s Dream Books!

2021 Sneak Peeks

Sneak peeks, exclusive to our Local Clubs!

Cozy New Pajamas
Making Memories
14th in the series.

Snow Angel

Thank you for all you do!