A Holiday Bouquet

“Most ornaments are challenges, and I love a challenge,” says Keepsake Artist Jim Kemme. In his 54 years of creating at Hallmark, Jim has worked as a designer of everything from puzzles and posters to candles and ornaments. “As an artist, I’d call myself a realist. In my mind, I’m always just trying to get it right,” he says with a laugh.

Sheyda Abvabi

A third-generation Hallmark Artist, Sheyda Abvabi inherited her creative spirit from her mother and grandmother. They both built their careers as illustrators and finishing artist, so it was only natural that Sheyda (who was passionate about illustrating children’s books) followed in their footsteps. After becoming an expert at designing characters and crafting cuteness, Sheyda’s now lending her talents to the Keepsake Studio.